Driver & Passenger Marketing Perceptions
Today via email, I received the Executive Summary released today by Lyris (penned by The Economist Intelligence Unit) titled “Mind the marketing gap – Sizing up marketer and consumer perceptions.” The article indicated “The findings...3 Tips for On-Demand Web Marketing
We Want It Now! This is the era we live in. I see-I want-I get. At our fingertips, the worldwide web is ready to give us minimally bridled access. So whether it’s on-demand TV, 24-hour accessible banking, shopping or bill paying-we want what we want or need...How To Be Your Brand’s Ambassador
What is a Brand Ambassador? Is there a sash or tiara one gets? Per Wikipedia: “The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use...6 Facebook Marketing Do’s & Don’ts
Facebook is an important platform for both engagement and professional networking among business and marketing professionals. But not everyone believes that time spent on this social media forum is well worth the effort. Or perhaps you think you do have strong and...-
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