Business Tips & Strategies For Using Clubhouse

Business Tips & Strategies For Using Clubhouse

I’m not sure about you, but I’ve been impatiently waiting for a new social media offering that isn’t Facebook. While I know that millions of people are active on all of the arms and legs of this giant, I’ve had fatigue for a couple of years now. But we can get into that another time. Clubhouse is a breathe of fresh air.

Audio Only & Exclusivity

One of the biggest and more unique features is that it is audio only. Where video is still a powerhouse, audio has been mainly used for podcasts. Though that sector is still booming, live audio is relatively new. So Clubhouse is an invite only social app and this is different when compared to most where anyone can get on (including bots). With this, invites are tracked by who invited you. And your invites are limited at first but grow with your engagement and prolonged use. This makes for a more exclusive feeling when you launch the app and it furthers that by curating rooms in your feed based on who you follow and interact with most. It helps to make it easier and quicker to jump right into a room and join a conversation.

Conversations & Stages

Joining a room is easy, but the key is to get up on stage. Not all rooms allow for everyone to be brought up on stage. So again, some exclusivity being exercised again. This is a good thing because it allows for room moderators to ensure whomever is going to be on stage is someone who will add value to the conversation. If you happen to notice people’s microphone icon go on and off repeatedly, that means they’re applauding what the speaker is saying.

Networking & Growth Opportunities

This is probably the biggest advantage to early adopters of this platform. As it is very organic right now, most of the interactions you’ll have will land you follows. It’s advantageous for your to follow others as well because you’ll get notifications of rooms that they enter as well as rooms they create. If they’re active with getting up on stages, chances are they’ll also get you on stage too. And being up there providing value to the crowd is where you always want to be when you put time into this app in my opinion. Very much like any other public opportunity, you’ll want to position yourself as an SME (Subject Matter Expert), that others will quickly come to regard you as such and seek you for more insight.

Another key element here is to create your own rooms, invite others to join you, and do this on a consistent basis. I’ve seen people do daily ones on open ended topics like a Lunch & Learn. Those are great because you’re not locked into a singular topic or stressed to think of a new topic for each day/room session. I’ve included screenshots on how to create and schedule a room. I found it hard at first to figure out so I figured I’d share.

Hope to see you on there!

Facebook Messenger is now Available as a Desktop App

Facebook Messenger is now Available as a Desktop App

I was going through some emails and came across a press release from F8 where they demo Messenger as a desktop app and that made me smile. So before I get into my view on this, you can go ahead and download it free on the Mac App Store as well as the Microsoft App Store. Both are free!


(Image and article source)

Now for me I use Facebook a little different. While Facebook has a BUNCH of different apps, I preferred it when they had all of the functions under one app. I imagine it was easier to maintain them as separate installs, but for me I hate having to switch apps to perform a function that I used to do while inside of one experience already. Additionally I don’t like having Messenger on my iPhone and resorted to using it on my iPad and through my browser as my main interaction point. Having it as a stand alone app on my laptop though saves me from using the additional device, but also keeps the Messenger experience to my main device; being my laptop. I use Messenger almost exclusively for business interactions so I like to keep my time of use of it to normal working hours, then close it and not get notifications or distractions from it until I’m ready to. Similar to how I treat emails during the day too by only opening my email app a few times a day and not having it open all day to distract me of every email of the many inboxes I manage. But I digress.

So check out the desktop offering and let me know what you think! Will you use it more or less than the mobile apps or through your browser?

 

Leveraging Linked In [PRESENTATION SLIDES]

Leveraging Linked In [PRESENTATION SLIDES]

I’m a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good partnerships with other large companies and acquisitions, this platform is still very much relevant for B2B and B2C if you’re aware of how to engage with the audience and users.

This presentation is a highlight of the ways to optimize your profile, tips with using the options for external promotion of other online repositories of your work or websites, along with best practices with creating posts. I’ll be posting the video to this soon for a full replay but in the meantime take advantage of the slides. If you have any questions feel free to contact me with ways you can create a unique offering on Linked In.

Before Your Next Paid Instagram Ad, Read This

Before Your Next Paid Instagram Ad, Read This

Contrary to what most think, email is actually still very much relevant and effective. I say that because I received an email from Nick at Delmondo (they’re a video analytics company) and one of the articles was about Generation Z and Millennials and their feelings on Instagram and SnapChat. You can read the full article here on Adweek’s website.

I use both platforms, yet I personally enjoy Instagram over Snapchat. That may be because I’m a photographer and enjoy pictorial art over video, or maybe it is an age thing? Still the infographic the created by Adweek was actually pretty informative and well worth the few minutes of your time to review if you’ve been considering paid ads on Instagram and SnapChat. We at Design Theory have paid for boosted posts and ads on IG and have found some moderate results in the way of increased traffic to our website landing page, likes, and engagement. However the statistics that most in this infographic either don’t pay attention to the ads they see or don’t remember them is alarming.

snapchat-infographic
Infographic: Carlos Monteiro

If these two demographics are your target audience you’ll certainly want to check your analytics and impression stats to see just how effective your posts are, and also the social media platform and determine if it’s working for you. Obviously you want your brand awareness to improve and grow, that’s the main reason (or should be) for paid advertising. However you should be vigilant about how and where you spend your marketing dollars. Just because you’re paying for it doesn’t mean it’s worth it – or is enough!

Have you been thinking about marketing your brand, products, or services on Instagram and SnapChat? If you have questions feel free to contact us, and if you have some testimonies about your experience we’d love to hear about them too.