Facebook Messenger is now Available as a Desktop App

Facebook Messenger is now Available as a Desktop App

I was going through some emails and came across a press release from F8 where they demo Messenger as a desktop app and that made me smile. So before I get into my view on this, you can go ahead and download it free on the Mac App Store as well as the Microsoft App Store. Both are free!

(Image and article source)

Now for me I use Facebook a little different. While Facebook has a BUNCH of different apps, I preferred it when they had all of the functions under one app. I imagine it was easier to maintain them as separate installs, but for me I hate having to switch apps to perform a function that I used to do while inside of one experience already. Additionally I don’t like having Messenger on my iPhone and resorted to using it on my iPad and through my browser as my main interaction point. Having it as a stand alone app on my laptop though saves me from using the additional device, but also keeps the Messenger experience to my main device; being my laptop. I use Messenger almost exclusively for business interactions so I like to keep my time of use of it to normal working hours, then close it and not get notifications or distractions from it until I’m ready to. Similar to how I treat emails during the day too by only opening my email app a few times a day and not having it open all day to distract me of every email of the many inboxes I manage. But I digress.

So check out the desktop offering and let me know what you think! Will you use it more or less than the mobile apps or through your browser?


Leveraging Linked In [PRESENTATION SLIDES]

Leveraging Linked In [PRESENTATION SLIDES]

I’m a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good partnerships with other large companies and acquisitions, this platform is still very much relevant for B2B and B2C if you’re aware of how to engage with the audience and users.

This presentation is a highlight of the ways to optimize your profile, tips with using the options for external promotion of other online repositories of your work or websites, along with best practices with creating posts. I’ll be posting the video to this soon for a full replay but in the meantime take advantage of the slides. If you have any questions feel free to contact me with ways you can create a unique offering on Linked In.

Before Your Next Paid Instagram Ad, Read This

Before Your Next Paid Instagram Ad, Read This

Contrary to what most think, email is actually still very much relevant and effective. I say that because I received an email from Nick at Delmondo (they’re a video analytics company) and one of the articles was about Generation Z and Millennials and their feelings on Instagram and SnapChat. You can read the full article here on Adweek’s website.

I use both platforms, yet I personally enjoy Instagram over Snapchat. That may be because I’m a photographer and enjoy pictorial art over video, or maybe it is an age thing? Still the infographic the created by Adweek was actually pretty informative and well worth the few minutes of your time to review if you’ve been considering paid ads on Instagram and SnapChat. We at Design Theory have paid for boosted posts and ads on IG and have found some moderate results in the way of increased traffic to our website landing page, likes, and engagement. However the statistics that most in this infographic either don’t pay attention to the ads they see or don’t remember them is alarming.

Infographic: Carlos Monteiro

If these two demographics are your target audience you’ll certainly want to check your analytics and impression stats to see just how effective your posts are, and also the social media platform and determine if it’s working for you. Obviously you want your brand awareness to improve and grow, that’s the main reason (or should be) for paid advertising. However you should be vigilant about how and where you spend your marketing dollars. Just because you’re paying for it doesn’t mean it’s worth it – or is enough!

Have you been thinking about marketing your brand, products, or services on Instagram and SnapChat? If you have questions feel free to contact us, and if you have some testimonies about your experience we’d love to hear about them too.

How To: Add a MailChimp Signup to your Facebook Page


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This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort.

Ever wonder how some Facebook Pages have all kinds     of tabs that look more like a cool website than a boring FB page? Well those are Facebook Pages Apps and they don’t just look cool, they are cool.

Facebook Pages Apps help you add features to your Facebook page to eliminate extra clicks for visitors. Instead of a visitor having to go to your About Us page, to find the link to your website, to see your latest video – they can just click on your Video Tab.


Today we’re going to review the steps of how to install a MailChimp signup form onto your Facebook Page.

1. Login to your MailChimp account and create a new list (or use an existing list).

2. Create and format your Signup Form by clicking on Signup Forms, General Forms, and then make sure “Signup Form” is selected in the Forms and Response Emails dropdown.



3. Format your signup form using MailChimp’s intuitive options. Your Facebook Tab is going to display as the Signup Form for your list. Make sure the Signup Form is formatted in the manner you would like to see it on your Facebook Page.



4. Once your list is created and the signup form is created, click on your profile dropdown and select “Account”.



5. Choose “Integrations”, scroll down and select “Facebook”.




6. Select the Facebook Page you want the tab to appear on and choose which MailChimp List you want to use. Click “yes” for “Use signup form tab”, choose the theme you want to use, and lastly name your tab. The “Tab Label” is the name the tab will show on your Facebook page.



7. Press Save, then navigate to your Facebook change (you may need to refresh) and see your newly created signup tab!


Want more tips?  Visit our Facebook Page and sign up for our email newsletter!



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