Before Your Next Paid Instagram Ad, Read This

Before Your Next Paid Instagram Ad, Read This

Contrary to what most think, email is actually still very much relevant and effective. I say that because I received an email from Nick at Delmondo (they’re a video analytics company) and one of the articles was about Generation Z and Millennials and their feelings on Instagram and SnapChat. You can read the full article here on Adweek’s website.

I use both platforms, yet I personally enjoy Instagram over Snapchat. That may be because I’m a photographer and enjoy pictorial art over video, or maybe it is an age thing? Still the infographic the created by Adweek was actually pretty informative and well worth the few minutes of your time to review if you’ve been considering paid ads on Instagram and SnapChat. We at Design Theory have paid for boosted posts and ads on IG and have found some moderate results in the way of increased traffic to our website landing page, likes, and engagement. However the statistics that most in this infographic either don’t pay attention to the ads they see or don’t remember them is alarming.

snapchat-infographic
Infographic: Carlos Monteiro

If these two demographics are your target audience you’ll certainly want to check your analytics and impression stats to see just how effective your posts are, and also the social media platform and determine if it’s working for you. Obviously you want your brand awareness to improve and grow, that’s the main reason (or should be) for paid advertising. However you should be vigilant about how and where you spend your marketing dollars. Just because you’re paying for it doesn’t mean it’s worth it – or is enough!

Have you been thinking about marketing your brand, products, or services on Instagram and SnapChat? If you have questions feel free to contact us, and if you have some testimonies about your experience we’d love to hear about them too.

How To: Add a MailChimp Signup to your Facebook Page

REGISTER FOR OUR UPCOMING MAILCHIMP WORKSHOP!!

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This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort.


Ever wonder how some Facebook Pages have all kinds     of tabs that look more like a cool website than a boring FB page? Well those are Facebook Pages Apps and they don’t just look cool, they are cool.

Facebook Pages Apps help you add features to your Facebook page to eliminate extra clicks for visitors. Instead of a visitor having to go to your About Us page, to find the link to your website, to see your latest video – they can just click on your Video Tab.

 

Today we’re going to review the steps of how to install a MailChimp signup form onto your Facebook Page.

1. Login to your MailChimp account and create a new list (or use an existing list).

2. Create and format your Signup Form by clicking on Signup Forms, General Forms, and then make sure “Signup Form” is selected in the Forms and Response Emails dropdown.

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3. Format your signup form using MailChimp’s intuitive options. Your Facebook Tab is going to display as the Signup Form for your list. Make sure the Signup Form is formatted in the manner you would like to see it on your Facebook Page.

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4. Once your list is created and the signup form is created, click on your profile dropdown and select “Account”.

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5. Choose “Integrations”, scroll down and select “Facebook”.

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6. Select the Facebook Page you want the tab to appear on and choose which MailChimp List you want to use. Click “yes” for “Use signup form tab”, choose the theme you want to use, and lastly name your tab. The “Tab Label” is the name the tab will show on your Facebook page.

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7. Press Save, then navigate to your Facebook change (you may need to refresh) and see your newly created signup tab!

 

Want more tips?  Visit our Facebook Page and sign up for our email newsletter!

 

REGISTER FOR OUR UPCOMING MAILCHIMP WORKSHOP!!

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Attn Orlando: Upcoming Facebook Training

This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort.

This year has been full of excitement for Design Theory, and this summer is no exception.  Earlier this year we launched new services including Managed Hosting, Social Media Management, and the profitable sales tool Automated Virtual Chat.

We’re pleased to announce that starting this summer we will be providing Facebook Training Classes for the Orlando area.  We’ve developed a curriculum that will take any Facebook Business Page manager from novice to expert.  Our classes cover all of the basics – setting up and managing a Facebook Page, Facebook Best Practices, and Advertising.  We’ll go into some advanced topics such as: Managing Ads, Campaign Optimization, Targeting and Insights.

In February I provided a talk on Facebook advertising at WordCamp Miami (you can watch it here) and the response was overwhelming.  I was flooded with so many questions after the session, that I realized there is a need for classroom style Facebook training.  There are tons of resources online to help you learn how to leverage Facebook for your business, but if you’re like me – there’s nothing like having someone sit with you and work on your own website.

WordCamp Miami 2016

Our classes are designed to be hands on, lab-style.  Our students will bring their own machines and log into their own Facebook Pages with me right there in the room guiding them each step of the way.  Our first classes will be held later this summer.  Click here to join our waitlist and receive a discount on your first class.

Share this email with any entrepreneur you know who could use a little Facebook Management assistance.

Blab Replays: How to Increase Your Authority as an Expert and Professional

Blab Replays: How to Increase Your Authority as an Expert and Professional

This week we’re back with another new Blab! This was such a good talk that I don’t even want to spend a lot of time explaining it, I really want you to just watch. In short we talk about how being a professional we don’t take out enough time to go back and inform our clients and audience that we actually have other skills, traits, or services that we can offer among our main ones that everyone knows us for.

We talk about ways to get the word out about the extra skills we have through means of email lists, videos, and social media. But not in a bragging way, but informative. Check it out and add your thoughts to us on Twitter or the comments below.