Recently I was featured on a webinar with the African American Chamber of Commerce of Central Florida where I presented on How To Keep Your Business Relevant During Covid-19. We’ve been telling our clients during strategy consultations what they’ll need to be doing to keep their brand recognition alive during this time of quarantining and social distancing. Not all businesses are open, and some are but operating with limited products and services. Meanwhile others are taking steps to keep their marketing efforts in tact to be ready for when the marketplaces open back up.
In this webinar I give a bunch of tips, strategy, and resources that you can use right now to create engaging content for your audience and keep relevant during this time.
Special thank you to the AACCCFL for having me as a guest presenter. They’re really doing a great job with featuring various local business professionals as well as elected officials each week answering questions and providing resources for the community here in Orlando and beyond. Be sure to visit their website to see upcoming webinars and resources.
If you have a business, you need to have performed a SWOT Analysis. SWOT stands for:
In each of those parts you’ll want to identify as much as you can and try your best to document or illustrate areas for awareness and/or improvement. This is a practice that should probably be done once or twice a year, but have your findings reviewed by leadership and staff on a regular basis. If you’ve never performed this before, download this FREE template that will help you document each part of this analysis. If you have any questions please feel free to contact us!
Finding your target customers can sometimes be hard to do as a business owner. You’ll find yourself asking a bunch of questions that may sound simple, but the answers could be really cloudy. Especially in the days of online marketing, social media, and digital networking.
This slide deck will help if you’re just starting a new business or even if you’ve been in business for some time but are looking for ways to find and attract new customers for the products and services you offer.
This is a quick two minute tip on how to increase your email open rates for your newsletters. When it comes to managing your business, there’s a bunch of outbound marketing efforts that you have to plan for. Email is still a great medium of transmitting information. The key though is to curate valuable content that your readers will come to expect and be able to take action on. The challenge that many businesses face with email though is that, people may be used to getting a lot of emails and not really paying attention to most of them.
You’ve gotta put yourself in the seat of an email subscriber, and imagine what their perspective is on their email inbox. Typically, when getting a bunch of emails from different sources, we tend to identify the senders that we know provide the best emails. Whether it’s because we anticipate some sales or deals, free stuff, exclusive information, data, whatever. And so because of that, we’ll usually skim through all our recent emails and go directly to those that we know and are familiar with to have value. This is how you have to position your email newsletters.
Using the 80/20 Rule, you’ll want to send out great content that is readily useful to your audience 80% of the time. The other 20% of the time is where you can promote your products and services. People know that you’re trying to sell to them, and they’re used to that. The key is to be more of a transparent source of information in a bite size or easy to consume way for your readers that are interested in your industry or products. Take a look at the video below and if you have any questions please feel free to contact us for a Strategy Session.
Video is a great way to show people about you, your business, and more. In this short video I have some simple tips I’d like to share that will help understand the basics of what you need to produce good videos, and also the advantages of posting natively to YouTube and Facebook Live.
This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort.
This year has been full of excitement for Design Theory, and this summer is no exception. Earlier this year we launched new services including Managed Hosting, Social Media Management, and the profitable sales tool Automated Virtual Chat.
We’re pleased to announce that starting this summer we will be providing Facebook Training Classes for the Orlando area. We’ve developed a curriculum that will take any Facebook Business Page manager from novice to expert. Our classes cover all of the basics – setting up and managing a Facebook Page, Facebook Best Practices, and Advertising. We’ll go into some advanced topics such as: Managing Ads, Campaign Optimization, Targeting and Insights.
In February I provided a talk on Facebook advertising at WordCamp Miami (you can watch it here) and the response was overwhelming. I was flooded with so many questions after the session, that I realized there is a need for classroom style Facebook training. There are tons of resources online to help you learn how to leverage Facebook for your business, but if you’re like me – there’s nothing like having someone sit with you and work on your own website.
Our classes are designed to be hands on, lab-style. Our students will bring their own machines and log into their own Facebook Pages with me right there in the room guiding them each step of the way. Our first classes will be held later this summer. Click here to join our waitlist and receive a discount on your first class.
Share this email with any entrepreneur you know who could use a little Facebook Management assistance.