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Easy Digital Marketing Strategies [For the Rest of 2020 and Beyond]

These slides are from a recent virtual business summit that I was honored to be a guest speaker for. With the way that most of this year has been, marketing efforts can be challenging. In order to stay relevant and make it through this time as a business owner, the...

Email Marketing Tips and Strategies for Success

These are the slides from a recent presentation on Email Marketing. A video of the presentation will be available later, but in the meantime the slides are available for you to view and download below. If you're a small business owner or entrepreneur and you're...

What Are Website Landing Pages

Landing Pages are a very necessary part of your digital strategy toolkit when it comes to your online efforts. While you may have heard about Landing Pages often enough, there are some things you should know about them if you are not yet using them on your website, or...

Facebook Messenger is now Available as a Desktop App

I was going through some emails and came across a press release from F8 where they demo Messenger as a desktop app and that made me smile. So before I get into my view on this, you can go ahead and download it free on the Mac App Store as well as the Microsoft App...

[ WEBINAR REPLAY ] How to Keep Your Business Relevant During COVID-19

Recently I was featured on a webinar with the African American Chamber of Commerce of Central Florida where I presented on How To Keep Your Business Relevant During Covid-19. We've been telling our clients during strategy consultations what they'll need to be doing to...

What Is A Conversion, and Why Are They Important?

You may have read headlines or seen references to lead conversions and if you're not sure what this means or even where to start, this article is for you. What is a Conversion A conversion is when a potential customer has engaged with your brand or business in some...

5 Things To Consider With Website Redesigns

Define Your Goal(s) It's important to have a an accepted end point that you and your team share, and then you can build the roadmap to how to achieve it. Having clear and defined goals help to ensure the success of your efforts with the redesign. It also will bring...

Three Pillars of Social Media Content

Sometimes it can be really tough to think about what you're going to post or publish next for your business or brand. Is it photo, a graphic, a short video, a long video, or none of those? Let's simplify it down to just three things to consider: Entertain, Enlighten,...

Business Tips & Strategies For Using Clubhouse

I'm not sure about you, but I've been impatiently waiting for a new social media offering that isn't Facebook. While I know that millions of people are active on all of the arms and legs of this giant, I've had fatigue for a couple of years now. But we can get into...

SEO Data and Strategy to Move Your Website Forward

You’ve got a WordPress website, that’s great! Now you’re probably wondering how to get more people to see and visit it with all the hard work you put into it. Thankfully there’s plugins and strategy you can use to boost your search engine ranking, and you’ll be...