Strategy & Brand Enhancement
Growth & Sales
- Refining your sales process
- Creating sales funnels
- Market Research
- Client Onboarding Process
Content Strategy
- Audit brand informational material
- Identify target audience & social platforms
- Email list development
- Content publishing strategy
Leverage Social Media
- Discover your ICP
- Identify key social networks
- Optimizing your social profiles for success
- Setup CTAs
Brand Enhancement
- Identifying your MVP Products or Services
- Understaning your KPIs
- Developing your core values
- Industry positioning
- Logo and business collateral review and impact
Launch Success
- Refining your products and services
- Advertising them effectively
- Digital Advertising
- Pre-Selling to your audience
- Building Momentum
S.W.O.T. Analysis
- Identifying your business strengths
- Identifying your business weaknesses
- Refining key opportunities
- Discovering unknown threats
- Creating a strategy to shore up
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Not sure how to get started with marketing your business?
There’s a bunch of ways to approach marketing. Not every solution will provide the same results for all businesses and organizations. Our approach is learning the unique value propositions, create a content strategy that speaks to your target audience back back research and data to ensure effecacy.
What social media platform should I be on?
The simple answer to this question may be all of them. But if you don’t have time to create unique content for each, you should instead research which platform has a more engaging audience with intent on your industry or interest. By creating value that is hyper focused, you’ll be able to grow an audience on one platform and be known well for that. In the near future you can branch off into other platforms when you’re ready. In the meantime, secure all of the platforms with your business/brand name as placeholders and direct people who may find you there to your main social channel to engage.
How can I tell what content is working?
Whether it’s your website, Instagram, Facebook, TikTok, or another social network, each has some form of metrics, insights, or analytics that is provided to you to measure your engagement and reach. Starting with your website, you should be using the free offering of Analytics by Google. They offer a ton of data from page visit counts to demographics of your users.
How often should I be creating content?
This is a loaded question and is hard to generalize for all business owners, but a good strategy to follow would be to create at least 1-3 great pieces of content per week and distribute them uniquely to all of your social channels. We’ve learned that blog posts for example should consist of 2500 words at minimum for Google’s algorithm to rank your content. If your business produces visual arts, you should be creating upwards of 10-20 pieces of content per day on Instagram natively and to IG Stories in order to gain more followers and a steady consuming community.