Business Strategy, Strategy, Technology, Web Design
These smaller learning experiences are not just educational – they are self-contained strategic tools to generate leads, nurture prospects, and grow your business.
Marketing, SEO, Strategy, Web Design, Web Development
Your website isn’t just an online business card anymore. It’s the first impression most people get of your brand – and in today’s world, that impression has to be fast, clear, and easy to act on. If even one piece is missing, you’re losing potential customers...
Marketing, Strategy, Technology, Web Design, Web Development
Y’all, accessibility isn’t just about checking a box. It’s about making sure your website is usable for everyone who needs it. And while that sounds like the right thing to do (because it is), there’s also a business side to it: if your site isn’t accessible,...
Business Strategy, Marketing, SEO, Strategy
If you’re thinking about SEO (or AISO), you’re probably asking the same thing most business owners do: “How long until this actually works?” Fair question. Because unlike ads, SEO isn’t instant. It takes some patience – but once it kicks in, it pays off in ways...
Marketing, SEO, Strategy, Technology, Uncategorized
Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
Marketing, SEO, Strategy, Technology
If you’ve searched Google lately, you’ve probably noticed something: the first page doesn’t look the same anymore. It used to be ten blue links, maybe a map pack, and a couple of ads. Now? AI is running the show. That means before anyone even sees a list of websites,...