The Last 2 Months of 2022 Changed Our Entire 2023

The Last 2 Months of 2022 Changed Our Entire 2023

Hey everyone, I want to share with you a story about how we transformed our business in just two months.

It all started at the end of 2022. My husband Jean and I were sitting around the kitchen table, reflecting on the past year and wondering what we could do to make 2023 even better. We had a lot of ideas, but we decided to focus on three key things:

  1. Reinvesting in our business. We had been so focused on growth that we hadn’t taken the time to invest in new software and tools, or to improve our processes. We realized that this was a mistake. So, we made a commitment to reinvesting in our business, so that we could be more efficient and better equipped to take on new challenges.
  2. Changing our annual routine. Instead of waiting until the end of the year to start planning for the next year, we decided to start planning now. We wanted to be proactive and make sure that we were making the best investments possible. So, we sat down and mapped out our goals for 2023. We also identified the key areas where we needed to improve.
  3. Dreaming bigger. We wanted to define a new version of “success” for Design Theory. We didn’t want to just keep doing the same things the same way. We wanted to push ourselves and see what we were really capable of. So, we set some ambitious goals for ourselves, and we started to develop a plan to achieve them.

I’m not going to lie, it wasn’t easy. There were definitely some challenges along the way. But we stayed focused on our goals, and we never gave up. And in the end, it all paid off.

In just two months, we completely transformed our business. We invested in new software and tools, we improved our processes, and we developed a clear plan for achieving our goals. We also hired a new team member and expanded our services. As a result, we were able to increase our revenue by 152% so far this year.

I’m so proud of what we’ve accomplished in the past year. But I know that this is just the beginning. We’re excited to continue growing our business and helping our clients achieve their goals.

If you’re an entrepreneur, I encourage you to take the time to reflect on your business and identify areas where you can improve. Don’t be afraid to make changes, and don’t be afraid to dream big. Anything is possible if you set your mind to it.

If you’re interested in the exact process we took to increase our revenue, join the waitlist for our Holiday Sales Training here –

MOTIVATION MONDAY: Setting Realistic Goals

MOTIVATION MONDAY: Setting Realistic Goals

This is a touchy topic for me, and I want to be transparent about that right out of the gate. I’m one of those people that love checklists, task lists, agendas, timelines, and even time-boxing. But when I am starring at multiple project management apps, multiple lists, and multiple deliverables, it can be debilitating.

Setting realistic yet challenging goals is key to achieving success as a small business owner. By setting goals that are attainable, you can stay motivated and focused, but by making sure they are also challenging, you can push yourself to grow and improve.

Have You Heard About the SMART Framework?

A good way to set goals is by using the this structure of Specific, Measurable, Achievable, Relevant, Time-bound. I won’t get into each of them too much but the shortcut of all of those is to consider each part of that framework when you are creating or defining out your goals. If they don’t have each of these elements then chances are you won’t actually achieve completion. Remember, the “goal” of this is to be in or better align with your overall business objectives.

Keep your focus on the most important thing at the start of your day, which is to take action and make progress towards your goals, no matter how small. I can’t tell you how many times I’ve felt stuck or overwhelmed with so many things I want to get done or accomplish, but then shifting to low hanging fruit, or things that will give me a sense of completion really help boost motivation to go and tackle bigger things. We’ve all heard of “Eat That Frog” and sometimes doing that first makes the rest of what you need to do seem like easy downhill coasting. Every step you take, no matter how small, is a step in the right direction. And don’t forget to celebrate your successes along the way!

One last idea, put your goals out there in public. Peer motivation can also be a great motivator. Again follow the S.M.A.R.T. framework, and see how much more accountable you will feel and encouraged to digging into your goals and making consistent progress each day.

Download a free Goal Slide Deck Template:

Mental Health Awareness in High Functioning People [Featuring Ask Schellie]

Mental Health Awareness in High Functioning People [Featuring Ask Schellie]

I recently sat down with a long time friend of mine, Schellie Fanfan, LMHC, MS, EdS, CRE, and spoke about the challenges, emotions, and ebbs and flows of running a business. Let me tell you that she brought to light so many things that I’ve thought about or experienced but never really put into perspective with regards to mental health.

As a creative, there’s so many feelings and thoughts that circle our minds on a regular basis. Some things pertaining to business, some to personal, but still there and not always having time to fully process. The realization was that all of these things and more were affecting my mental health. Coincidentally I thought back to green room conversations at past conferences I attended with other creatives having similar conversations and sharing how we each individually “deal” with day to day happenings and what not. What I didn’t fully realize until I talked with Schellie was how being a highly functioning person, the effects to my mental health that would ensue.

Now this wasn’t a formal session, we were actually on set recording some promotional videos for her new website and platform. I saw an opportunity to ask her about what she notices when counseling business owners and entrepreneurs. This short snippet isn’t enough at all, but does give insight on the different ways that our mental health can be affected in our day to day without much notice from us at all.

I would highly recommend that after watching this if you have any questions to reach out to Schellie directly. She has years of service and even more in studies, degrees, and has more acronyms that I’ve ever seen.