How a SWOT Analysis Can Help Your Business [FREE DOWNLOAD]

How a SWOT Analysis Can Help Your Business [FREE DOWNLOAD]

If you have a business, you need to have performed a SWOT Analysis. SWOT stands for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

In each of those parts you’ll want to identify as much as you can and try your best to document or illustrate areas for awareness and/or improvement. This is a practice that should probably be done once or twice a year, but have your findings reviewed by leadership and staff on a regular basis. If you’ve never performed this before, download this FREE template that will help you document each part of this analysis. If you have any questions please feel free to contact us! 

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

In case you missed my presentation from WordCamp Miami, I talked about some free tools and apps that can help create content. The feedback from this was amazing and again I’m continually thankful for the platform and opportunity. As a speaker, the greatest joy in getting up on stage is knowing that what you have to say makes in impact on those in the audience. I’m continuing to do my best with recording these opportunities so that I can share them with anyone who wasn’t able to attend.

If you’d like to get a copy of the slide deck, head over to this article to download it for free.

 

Content Creation Tools & Tips for 2020 #WCMIA

Content Creation Tools & Tips for 2020 #WCMIA

We all know that we have to constantly create content for our digital platforms. Whether that’s for our websites, blogs, or social sites, fresh content needs to be created on a regular basis. If you’re looking for tools to make it easier, faster, and give you more options than this is the slide deck for you!

Because I often get asked what tools we use, I figured why not put together a slide deck with our mostly used ones. Check out the deck below and if you have any questions please feel free to contact me @jpdesigntheory

How to Identify Your Ideal Customer Profile or Avatar [PRESENTATION SLIDES]

How to Identify Your Ideal Customer Profile or Avatar [PRESENTATION SLIDES]

Finding your target customers can sometimes be hard to do as a business owner. You’ll find yourself asking a bunch of questions that may sound simple, but the answers could be really cloudy. Especially in the days of online marketing, social media, and digital networking.

This slide deck will help if you’re just starting a new business or even if you’ve been in business for some time but are looking for ways to find and attract new customers for the products and services you offer.

 

Leveraging Linked In [PRESENTATION SLIDES]

Leveraging Linked In [PRESENTATION SLIDES]

I’m a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good partnerships with other large companies and acquisitions, this platform is still very much relevant for B2B and B2C if you’re aware of how to engage with the audience and users.

This presentation is a highlight of the ways to optimize your profile, tips with using the options for external promotion of other online repositories of your work or websites, along with best practices with creating posts. I’ll be posting the video to this soon for a full replay but in the meantime take advantage of the slides. If you have any questions feel free to contact me with ways you can create a unique offering on Linked In.

Google analytics | What to Know as a Beginner [Full Presentation Slides]

Google analytics | What to Know as a Beginner [Full Presentation Slides]

This weekend I had the pleasure of being one of the speakers at the biggest blogging conference in Florida, FL Blog Con. My presentation was on Google Analytics, to help people who may be familiar using GA and those who have heard about it but haven’t really used it yet.

Now if you’ve ever taken a look at Google Analytics you know it can be a bit daunting at first. There’s a bunch of panels, different sections, numbers and graphs everywhere. To even understand where you should go and what means what can be a complete turn-off for a website owner just looking for simple information on a count of visitors to their website during a certain time and where they came from.

This presentation I highlight some key areas that house some good information for most beginner users to see what’s working or what’s not working with the content and traffic on their website. Thank you to all those that attended. There wasn’t an open seat in the whole room and the questions you asked were great!

Thanks for the photo @jodymask