Business Tips & Strategies For Using Clubhouse

Business Tips & Strategies For Using Clubhouse

I’m not sure about you, but I’ve been impatiently waiting for a new social media offering that isn’t Facebook. While I know that millions of people are active on all of the arms and legs of this giant, I’ve had fatigue for a couple of years now. But we can get into that another time. Clubhouse is a breathe of fresh air.

Audio Only & Exclusivity

One of the biggest and more unique features is that it is audio only. Where video is still a powerhouse, audio has been mainly used for podcasts. Though that sector is still booming, live audio is relatively new. So Clubhouse is an invite only social app and this is different when compared to most where anyone can get on (including bots). With this, invites are tracked by who invited you. And your invites are limited at first but grow with your engagement and prolonged use. This makes for a more exclusive feeling when you launch the app and it furthers that by curating rooms in your feed based on who you follow and interact with most. It helps to make it easier and quicker to jump right into a room and join a conversation.

Conversations & Stages

Joining a room is easy, but the key is to get up on stage. Not all rooms allow for everyone to be brought up on stage. So again, some exclusivity being exercised again. This is a good thing because it allows for room moderators to ensure whomever is going to be on stage is someone who will add value to the conversation. If you happen to notice people’s microphone icon go on and off repeatedly, that means they’re applauding what the speaker is saying.

Networking & Growth Opportunities

This is probably the biggest advantage to early adopters of this platform. As it is very organic right now, most of the interactions you’ll have will land you follows. It’s advantageous for your to follow others as well because you’ll get notifications of rooms that they enter as well as rooms they create. If they’re active with getting up on stages, chances are they’ll also get you on stage too. And being up there providing value to the crowd is where you always want to be when you put time into this app in my opinion. Very much like any other public opportunity, you’ll want to position yourself as an SME (Subject Matter Expert), that others will quickly come to regard you as such and seek you for more insight.

Another key element here is to create your own rooms, invite others to join you, and do this on a consistent basis. I’ve seen people do daily ones on open ended topics like a Lunch & Learn. Those are great because you’re not locked into a singular topic or stressed to think of a new topic for each day/room session. I’ve included screenshots on how to create and schedule a room. I found it hard at first to figure out so I figured I’d share.

Hope to see you on there!

SEO Data and Strategy to Move Your Website Forward

SEO Data and Strategy to Move Your Website Forward

You’ve got a WordPress website, that’s great! Now you’re probably wondering how to get more people to see and visit it with all the hard work you put into it. Thankfully there’s plugins and strategy you can use to boost your search engine ranking, and you’ll be learning more about those during this presentation. 95% of everything shown and explained in this presentation are shovel ready items that you can take and put to work immediately on your own websites. If you’re looking for a custom solution or strategy for your email marketing efforts, please be sure to contact us so that we can help.

Easy Digital Marketing Strategies [For the Rest of 2020 and Beyond]

Easy Digital Marketing Strategies [For the Rest of 2020 and Beyond]

These slides are from a recent virtual business summit that I was honored to be a guest speaker for. With the way that most of this year has been, marketing efforts can be challenging. In order to stay relevant and make it through this time as a business owner, the relationship your business and brand has on your audience is crucial. 

The tips and strategies in these slides aren’t hard to pick up and start using today. However they are effective when you create a plan that can fit with your business model whether you are a product or service based business. If you’re looking for a custom solution or strategy for your email marketing efforts, please be sure to contact us so that we can help.

Email Marketing Tips and Strategies for Success

Email Marketing Tips and Strategies for Success

These are the slides from a recent presentation on Email Marketing. A video of the presentation will be available later, but in the meantime the slides are available for you to view and download below. 

If you’re a small business owner or entrepreneur and you’re looking to learn some ways to grow your email list and also learn marketing tips to help reach and grow your audience, this is the presentation for you. Now it’s nothing too technical or hard to follow. It’s mainly concepts and best practices along with some statistics to help you design, engage, and even automate your email marketing efforts. This presentation is high level and so anyone from any industry can take from this and put aspects of it into practice immediately. If you’re looking for a custom solution or strategy for your email marketing efforts, please be sure to contact us so that we can help. 

What Are Website Landing Pages

What Are Website Landing Pages

Landing Pages are a very necessary part of your digital strategy toolkit when it comes to your online efforts. While you may have heard about Landing Pages often enough, there are some things you should know about them if you are not yet using them on your website, or if you’re not sure about ways to effectively use them.

This video defines what landing pages are and also provides examples on how to use them. You can really level up your marketing efforts by utilizing several different landing pages on your website with different flavors and offerings of your products and services with items that provide value to your visitors and readers.

[ WEBINAR REPLAY ] How to Keep Your Business Relevant During COVID-19

[ WEBINAR REPLAY ] How to Keep Your Business Relevant During COVID-19

Recently I was featured on a webinar with the African American Chamber of Commerce of Central Florida where I presented on How To Keep Your Business Relevant During Covid-19. We’ve been telling our clients during strategy consultations what they’ll need to be doing to keep their brand recognition alive during this time of quarantining and social distancing. Not all businesses are open, and some are but operating with limited products and services. Meanwhile others are taking steps to keep their marketing efforts in tact to be ready for when the marketplaces open back up.

In this webinar I give a bunch of tips, strategy, and resources that you can use right now to create engaging content for your audience and keep relevant during this time.

Special thank you to the AACCCFL for having me as a guest presenter. They’re really doing a great job with featuring various local business professionals as well as elected officials each week answering questions and providing resources for the community here in Orlando and beyond. Be sure to visit their website to see upcoming webinars and resources.