Magic, color, design; all together in the World Cup 2014

Have you been living, with every moment of this World Cup? I’ve been, I got my heartbroken a couple times, had my shares of glory and my deep, intense conversation after each game.

There’s another side of the World Cup that also fascinates me, the designs; the talent behind the sport, the magic that lives behind this world class event. If you read my last post, Designing for the World Cup I shared a bit of the basic logo design for the event; but today I will share what amazing designers had been doing around the world to showcase the FIFA World Cup 2014.

1.  I love this one!

32 | 64 | 90 is an international creative showcase, featuring a curated group of 32 creatives from the 32 competing countries in this year’s World Cup. Representing their national teams, the creatives will produce original 90 minute artworks that document their nation’s journey through the tournament. After each match, the artworks by creatives from the two competing nations are presented side by side documenting their team’s performance and fortunes. Match by match, in victory and defeat, triumph and disaster, the collected images from the 64 matches in the tournament will provide a unique creative expression of the ‘World Cup muse’ as it has visited each team, each country and each creative. See the amazing images here.

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2.  Is your favorite here?

The League of Extraordinary Gentlemen is an homage, a tribute to those football heroes. Digitally Inspired Media have created a series of exclusive posters for the star contenders of the World Cup, inspired the titles of blockbuster films that justify the dedicated traits of each player better than the respective movies itself. To create these posters, they incorporated a cutting-edge crystal design, symbolizing the presence of a singular, strong inner core with an outer surface that is capable of transcending boundaries and achieve the impossible, much like our heroes who give everything they have for the spirit of the most beautiful game ever played. See the designs here.

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3. An image for each team

ESPN commissioned Brazilian artist and graphic designer Cristiano Siqueira to create a series of uniquely designed images in celebration of the 2014 FIFA World Cup. Each piece tells a unique story of the heroes who will lead their countries on the pitch this summer along with an artistic representation of each of the 32 team nicknames. The artwork is a celebration of the unbridled passion that only the World Cup can evoke around the globe. See the posters here.

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Have you seen any interesting design during this World Cup? What do you think about the ones showcased here?

Designing for the World Cup 2014

The 2014 FIFA World Cup will be the 20th FIFA World Cup, an international men’s association football tournament that is scheduled to take place in Brazil from 12 June to 13 July 2014. It will be the second time that Brazil has hosted the competition, the previous being in 1950. Brazil was elected unchallenged as host nation in 2007 after the international football federation, FIFA, decreed that the tournament would be staged in South America for the first time since 1978 in Argentina, and the fifth time overall.

With this amazing event on the scope, we are definitely researching all the designs created to bring the FIFA World Cup to life. Logo, video game, ball, trophy, shirts and much more; lets discover them. The Official Logo forms the cornerstone of the event’s brand identity. From the fans to the commercial affiliates and every single piece of event merchandise, this logo represents the association with football’s flagship event and lives on long after it is over, logged in the memories of everyone involved. The winning nation’s especially.

FIFA World Cup Logos

Past World Cup Logos

Role of the logo

  • provide a strong, visual representation of both the event and the host country

Selection Process

FIFA World Cup, when FIFA and the Brazil Local Organizing Committee (LOC) had to consider how to characterize a nation as colorful and vibrant as Brazil – a country with a rich traditional cultural heritage, yet rapidly emerging as one of the world’s most modern and influential economies.
  • 25 Brazilian-based agencies submit designs for the Official Emblem of the 2014
  • over 125 submissions were received by the time of the competition’s closing date
  • reviewed by FIFA and the LOC and eventually reduced to a shortlist of designs.

Who picked the official Logo?

The task of picking the winner was awarded to a high-profile seven-strong judging panel, largely selected from the host country. 
  1. Architect Oscar Niemeyer
  2. Designer Hans Donner
  3. Supermodel Gisele Bundchen
  4. Author Paulo Coelho
  5. Singer/Actress Ivete Sangalo
  6. Football figure Ricardo Teixeira
  7. FIFA Secretary General Jérôme Valcke

 

The winner logo

When the process was completed, all the scores were added together and the winning design – created by Brazilian design agency Africa – was revealed.
  • Title: Inspiration
  • Inspiration: from an iconic photograph of three victorious hands together raising the world’s most famous trophy
  • Simbols: the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazil
  • Elements: victory and union
  • Colors: yellow and green
  • Typography: contemporary
  • Message: the unique bond between FIFA, the FIFA World Cup and Brazil

The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil.

What do you think about the logo? Do you like it?

Content Consumption Trends This Fall

Fall TreeAh, the beauty of a New England fall season…The crisp air, apple cider donuts and many trees display the multifaceted colors of fall.  Content consumption trends this fall are just as varied as trees lining I-90 to the Berkshires.  As a device dependent nation, the consumers of content have pushed both manufacturers and marketers to infinite boundaries – a flurry of multifaceted demands to have everything we want (or think we need) at our fingertips all hours of every day.  So for mobile technology, Fall 2013 is blowing in with many winds of change for the content consumption marketplace.

Mobile Device Usage on the riseWill the PC become obsolete?  According to Digital Trends, “research firms have been informing us for some time now that sales of desktops and laptops are on the decline, with consumers turning increasingly to reasonably priced tablets and smartphones that do more than enough to keep them happy.”  Even Morgan Stanley analysts have predicted that mobile web use will outgrow stationary device browsing by 2015.  This is great news for mobile device makers while stationary PC’s and even laptops sales may continue to fall to below expectation when it comes to content utilization.  With the impending November 29th, 2013 Black Friday and Cyber Monday on December 2nd just around the corner, its predicted that consumers’ choices are definitely shifting from PCs to handheld tablets for daily content consumption.

What’s everyone humming about? Yes it is finally arrived – Google Hummingbird.  By replacing the old algorithm, Google has answered the call for easy search queries for people on-the-go.  Hummingbird is essentially an entirely new ranking algorithm that understands the relationships and relevance of words and phrases, instead of just considering a bunch of individual words.  Thus, making it more “human friendly” than ever.  So it focuses on ranking information based on more intelligent and naturalistic search requests – providing more useful, intelligent and higher quality content in the digital world.

Seemingly Unlikely Bedfellows – Adobe & Data Analytics?  Adobe Marketing Cloud is the latest user interface and in the new Adobe Analytics with an iOS operating system for mobile devices reports the baseline norm from historical user trends and then identifies data points that fall outside that norm.  This super smart app offers real-time reporting capabilities to give marketers and copywriters/editors solid intel on readers content consumption, marketing campaign success and on-site conversion as it happens.  An SDK mobile app will provide unparalleled opportunity analyze data collected from mobile apps in Adobe Analytics, giving marketers the ability to serve location-specific content to customers based on their location when they access a mobile app.  I noticed this most recently while on Pandora.  An audible ad, that was specific to my location, popped up to gain my buy-in on their services.  This is perfect for true lead generation efforts and capturing the right demographic for a successful campaign.

Branding, Media Style
This fall, many companies are beginning to understand that they need to think more like publishers and not just marketers.  Connecting brands with online audiences is essential for true consumer, marketing integration and growth. More brands will use sizeably more video and mobile-friendly content in response to the growing number of smartphones and tablets. Media integration helps businesses generates revenue and strengthens customer relationships by leveraging the latest technology and draw on a full range media marketing resources.  Since content consumption is at an all time high, using social video resources like Vimeo, YouTube, Instagram, or Vine ads flavorful social content that reaches your audience in quick and impactful ways.

Content Curation Marketing
For those who don’t know, content curation goes way beyond just making sure website content is both up-to-date and SEO rich.  Content curation is the process of connecting content creators, i.e. marketers, bloggers and writers, to easily and quickly target relevant content.  Since content is king, content curators oversee and manage the entire landscape of content – from driving product development and marketing strategies to social networking integration,   Notably, this is a fantastic tool to boost social media presence and true engagement for key target audiences.

So there you have it folks – all things content and dominant trends for the Fall season of 2013.

What do you think?  Are there other content trends you see fading like the leaves of fall or flourishing in full bloom for 2014?

One upset designer (rightfully?)

American Airlines is one of a handful of brands that are considered true american icons, its namesake gives a sense of possibility, inspires deep loyalty and today, the company also invested in that most american of ideals: progress. Two years ago American Airlines decide to redesign their iconic logo and marketing products. As every rebranding process, it was a slow and methodical push for change that was accepted and welcomed by the management. The branding agency picked to execute this was Futurebrand,who strived to create a modern look for the iconic brand.

Early this year the new logo was unveiled. This as an ambitious rebranding and marketing campaign called “A New American,” a reference to the new look and a new spirit as the company has emerged from bankruptcy. American Airlines has adopted a new minimal logo, dropping the overt eagle for a more seamless design.

American Airline New Logo

AA New Logo by Futurebrand

This is the corporation’s first rebrand in over 40 years. The original logo was created by designer Massimo Vignelli, who designed for high profile clients like IBM and Bloomingdale’s. The design legend is not a fan of the new corporate identity that replaces the one he created 45 years ago, since the logo is intended to be a sort of 21st-century amalgamation of many of the elements of Vignelli’s much-loved marque: the eagle, the letter A, the red, white and blue livery, and the star. Indeed, Vignelli recently told BusinessWeek that the FutureBrand version “has no sense of permanence” and that the replacement for Helvetica “is not as good or as powerful.”

AA Vignelli's Logo

AA Vignelli’s Logo

He also said:

“There was no need to change. It’s been around for 45 years. Every other airline has changed its logo many times, and every time was worse than the previous one. This is the typical mistake that company presidents make: “I’ll change the logo, and the company will look new.” What you have to have is a president who knows how to run the company, and in that process knows how to evaluate the brand identity. Otherwise it becomes a wolf camouflaged by sheep. It’s still the same company that’s not going to be successful.

“The American flag has 13 stripes, right? Not 11. Did American add only 11 stripes [to the flag on the tail] because they are in Chapter 11? I don’t think two more stripes would have been a disaster. And there are only two colours shown instead of all three. So is it a different flag?”They’re not going to solve their problems, they’re just going to increase their costs. As you know, one of the great things about American Airlines was that the planes were unpainted. The paint adds so much weight that that brings an incredible amount of fuel consumption. For some reason they decided to paint the plane. The fact is, weight is weight. Design is much more profound. Styling is very much emotional. Good design isn’t—it’s good forever. It’s part of our environment and culture. There’s no need to change it. The logo doesn’t need change. The whole world knows it, and there’s a tremendous equity. It’s incredibly important on brand recognition. I will not be here to make a bet, but this (new logo) won’t last another 25 years.”

What do you think about American Airlines rebranding? Do you think Vignelli is rightfully upset? How do you feel when a company rebrands your material?

Designing for Mother’s Day

Mother’s Day happens once a year and it’s a day when we celebrate and recognize mothers and motherhood in general.

Businesses will want to make the most out of this year’s Mother’s Day celebration. Restaurants will be packed, flowers will be delivered, greeting cards will be mailed, and stores will be filled with shoppers looking for gifts for their moms.

Designing for Mother’s Day  promotions or greeting cards might seem easy, but in reality there are only so many ways to say “Thank you” to that special person in our life. That’s why the best graphic designers seek fresh, unique and originally creative ways to represent Mother’s Day through printed posters, banners, postcards, brochures, flyers, door hangers, and greeting cards.

If you’re a graphic designer, this would be a good opportunity to use your skills to earn a quick buck. Entrepreneurs will be looking out for talented individuals who can work on their promotional materials. Establishing a relationship with other businessmen will do you good because it can lead to more lucrative projects down the road.

There are many themes you can use as the foundation or central focus of your Mother’s Day flyers, banners, and postcards – new mothers, soccer moms, grandmothers, their children and grandchildren, and many more. You can promote by hobby, stereotype, mother-to-child relationships, and other emotion-eliciting and motivational angles.

Start by reading about the history of Mother’s Day on the Wikipedia website, which details such obscure facts as the modern holiday’s founder eventual opposition to its commercialization and the ancient Roman festival called Matronalia. The more you learn about the holiday’s roots, the more opportunities you have to create compelling and unique designs that captivate audiences.

You need to understand that graphic designers are often hired to bring something new to the table. That makes things a tad more complicated as the Mother’s Day theme had been done to death. The good news is that there are things you could do to spice things up and stand out from the competition.

we love you mom

Fresh and young

Moms are getting younger – and I’m not necessarily talking about age. Today’s crop of mothers are able to keep up with technology and aren’t as conservative as the generation before them. Your designs should reflect that.

Also, moms today respond to humor as well as they do to tear-jerker Mother’s Day ads. Try finding the perfect balance between the two. It would work so well on greeting cards as well.

What photos you use?

Stock photos can be used, but make sure there are good.  And around Mother’s Day, everyone’s going to be looking for photos of the same thing — moms. Using copyrighted images is a bad idea as your employer can get sued – that’s not something you want to do to your boss. It’d be nice to have your own set of photos so none of your projects look identical to others. Actually, it’d be considered best practice if you do that for all future projects though we all know how hard great pictures are to come by.

Having images of moms at your disposal would really help speed up the work process and give you more control over the output.

loving mommy

Family Rules

More than anything, Mother’s Day is more about the entire family having some fun together. Keep that in mind when creating designs for table tents for restaurants of fast food joints. Spas usually have great mother’s day deals around this time, too. Encourage whoever hired you to keep the theme of the promotional items family centered. However, it’s important to not go over the line; you wouldn’t want to imply that you know more than he does about his own products or services.

What ideas you use when designing for Mother’s Day items?