WordPress Orlando MeetUp Notes – “WordPress in Business”

This morning at Ideas Orlando, the WordPress Orlando Meetup held a talk and called it “WordPress in Business”. In this talk there were a few talking points that were mentioned that I notated below. I was unable to post all of these on the MeetUp page as the text exceeded the comment limits so I created this post for the notes. Please feel free to share where needed.
Hosting Provider Suggestions
  • Host Gator
  • Digital Ocean (cloud based)
  • SiteCore
  • SiteGround (inexpensive shared hosting for starter users)
  • Pagely (high volume of traffic)
  • GoDaddy (WordPress specific hosting)
Food for Thought:
A good idea to note is that hosting providers do not make changes or updates to your website. When you get to a point of making money with your business/website consider hiring an agency that will monitor and maintain your hosting services for your websites.
Plugin Suggestions
  • Pretty Links
    Shrink, beautify, track, manage and share any URL on or off of your WordPress website. Create links that look how you want using your own domain name!
    https://wordpress.org/plugins/pretty-link/
  • Gravity Forms
    Advanced Forms for WordPress Websites Just Don’t Get Any Easier than Gravity Forms
    http://www.gravityforms.com/
  • Member Mouse
    MemberMouse is an easy to use WordPress membership plugin that allows you to sell products, subscriptions and memberships, setup a password protected member’s area, offer 1-click upsells and downsells, manage customers, automate customer service, track critical retention metrics and more. No matter where you’re starting from, MemberMouse has the power you need to maximize revenue and get your business running like a well-oiled machine.
    http://membermouse.com/
  • WooCommerce
    WooCommerce is a free, powerful WordPress eCommerce plugin. With the extendability of a huge catalog of commercial themes and extensions we have all the tools you might need to get your shop running.
    http://www.woothemes.com/woocommerce/
  • Shopify
    Online shopping cart software
    http://www.shopify.com/
  • Sharesale
    ShareASale has been in business for 15 years, exclusively as an Affiliate Marketing Network. Our technology receives accolades for speed, efficiency, and accuracy – and our reputation as a fair and honest business is well known within the industry. We encourage you to browse around our website and learn more, but if you have any questions, please don’t hesitate to contact us!
    http://www.shareasale.com/
  • Commission Junction
    Affiliate Marketing
    http://www.cj.com/
  • Click Bank
    Entrepreneurs everywhere use our powerful online and mobile e-commerce platform to build a vibrant business across popular lifestyle categories. We believe in cultivating a new generation of digital entrepreneurs and helping them transform their passion and expertise into top-selling digital products and affiliate marketing programs to achieve financial happiness. Our solutions, combined with top-rated client support, help you grow and maintain every part of your business. Making money online has never been easier.
    http://www.clickbank.com/
Tips and Ideas
  • Amazon has tips and reports about website speed and why it is important to your website conversion rate and more.
  • Look into CDN options like CloudFlare or JetPack. (Content Delivery Network) This will make your website load much faster by utilizing distributed content processing.
  • For video hosting you can use Amazon S3 hosting, YouTube, or Amazon. http://aws.amazon.com/s3/
  • To check your web page load times check http://tools.pingdom.com/fpt/ or try
  • Google Page Speed Test https://developers.google.com/speed/pagespeed/insights/
  • Set up email filters (Gmail)
  • Hire a virtual assistant for your repetitive tasks and saving more time each day to dedicate more to yourself or to the core parts of your business
  • Advertising on Facebook is really the most effective once you start paying for ads. Even at a small daily rate.
Suggested Reads:
Great source for asking questions or finding answers about WordPress:

Designing for the World Cup 2014

The 2014 FIFA World Cup will be the 20th FIFA World Cup, an international men’s association football tournament that is scheduled to take place in Brazil from 12 June to 13 July 2014. It will be the second time that Brazil has hosted the competition, the previous being in 1950. Brazil was elected unchallenged as host nation in 2007 after the international football federation, FIFA, decreed that the tournament would be staged in South America for the first time since 1978 in Argentina, and the fifth time overall.

With this amazing event on the scope, we are definitely researching all the designs created to bring the FIFA World Cup to life. Logo, video game, ball, trophy, shirts and much more; lets discover them. The Official Logo forms the cornerstone of the event’s brand identity. From the fans to the commercial affiliates and every single piece of event merchandise, this logo represents the association with football’s flagship event and lives on long after it is over, logged in the memories of everyone involved. The winning nation’s especially.

FIFA World Cup Logos

Past World Cup Logos

Role of the logo

  • provide a strong, visual representation of both the event and the host country

Selection Process

FIFA World Cup, when FIFA and the Brazil Local Organizing Committee (LOC) had to consider how to characterize a nation as colorful and vibrant as Brazil – a country with a rich traditional cultural heritage, yet rapidly emerging as one of the world’s most modern and influential economies.
  • 25 Brazilian-based agencies submit designs for the Official Emblem of the 2014
  • over 125 submissions were received by the time of the competition’s closing date
  • reviewed by FIFA and the LOC and eventually reduced to a shortlist of designs.

Who picked the official Logo?

The task of picking the winner was awarded to a high-profile seven-strong judging panel, largely selected from the host country. 
  1. Architect Oscar Niemeyer
  2. Designer Hans Donner
  3. Supermodel Gisele Bundchen
  4. Author Paulo Coelho
  5. Singer/Actress Ivete Sangalo
  6. Football figure Ricardo Teixeira
  7. FIFA Secretary General Jérôme Valcke

 

The winner logo

When the process was completed, all the scores were added together and the winning design – created by Brazilian design agency Africa – was revealed.
  • Title: Inspiration
  • Inspiration: from an iconic photograph of three victorious hands together raising the world’s most famous trophy
  • Simbols: the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazil
  • Elements: victory and union
  • Colors: yellow and green
  • Typography: contemporary
  • Message: the unique bond between FIFA, the FIFA World Cup and Brazil

The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil.

What do you think about the logo? Do you like it?

5 Mistakes Freelance Graphic Designers Make When Starting Out

Homer 2

 

1.No Down Payment

You should receive half of the agreed upon price up front. This is a fair way to do business with all of your clients.

2.No Contract

You should never start a job until you and your client have both signed a contract on what is expected of you. Wether your job is to design a brochure or design a simple flyer, be sure to get it in writing.

3. Borrowing Ideas from other designs

Your future as a graphic designer depends on your reputation. Under no circumstance should you “borrow” another persons ideas because you like them. This can lead to legal problems. Be safe, be original.

4.Not staying Relevant

You must always keep up with the latest trends, software, etc. Always make sure that your software is up-to-date.

5.Poor Communication

Not staying in touch with your client is the number one mistake most graphic designers make when first starting out.  Your client should be able to reach at all times; this means by phone, e-mail…whatever.

A Comedic Interpretation of a Discovery Meeting

I must admit that this 7 min video is one of the funniest I’ve seen in a while when it comes to project team meetings. If you’re in the design industry, chances are you’ve had a meeting like this or maybe even a few.

As the design contractor, it’s mainly your job to put together the people, resources, and stakeholders and ensure that everyone is not only going t meet expectations but be on the same page. This is a challenge that only gets harder if you’re not a strong project manager. Yea that’s one of the many hats you have to wear in this business, didn’t you know?

So take a break from the work you’ve been sorta working on at the moment and enjoy this as comedic relief for a few minutes.

Special thanks to my friend Zaid (@sbsxaid )

What’s new in digital content sharing?

Tech Infographics Social Media Infographic 2014With the latest trend in social media forums, a strong social media strategy is a must in 2014.  But in order to develop that strategy, you first have to start with the most widely used social network tools available to you.  Techinforgraphics.com designed this awesome infographic highlighting the new and fresh approaches to how we consume content and engage in the digital space.

Those of us who live and breathe social networking like air are well aware of these new digital sharing tools. But just in case you aren’t, here’s the CliffsNotes on Snapchat, Pheed, Line and Vine.

Snapchat is a mobile photo and video sharing service available for both iOS and Android devices.  Videos range from 1-10 seconds, and photos remain viewable for that same length of time. The cool thing is that before sharing, users have the option of annotating clips with text and marker tools to add fun and artistic design elements.  One of the most disputed and widely known aspects that many teenagers like (and those looking to erase the breadcrumb trail to their deeds) is the self-destruct mechanism that can be set by the sender to erase the message contents within seconds of you viewing it.  And as a result, there are big discussions happening about how Snapchat is used for and may contribute to unrestrained sexting and bullying.

Pheed is like your personal life channel that holds video, audio, live events and text “pheeds” to your undying following.  It appears to be a robust version of Instagram, Twitter and Facebook all rolled into one.  Since it’s roll-out, it’s become increasingly popular with musicians and celebrities.  So if you love the fishbowl life, this is the social network for you.

Line is a new communication app for your cell phone that allows you to make free calls and send free text messages without restrictions.  So you can talk to local and far away friends and family, and even  hold business meetings.  So it seems to be another version of Skype but perhaps a bit more refined.

Vine, created by the folks at Twitter, lets you record and share six-second of looping video clips. It works as a mobile app that captures and uploads your images to share with friends and family.  Vine captures and shares brief content much like Twitter, but a little longer than Snapchat. It also has a scrollable feed of all your friends’ vines on the homescreen to keep up with what they’re posting.  Although fun for kids, I’m not really sure of the benefits for adults using it.

Call to Action: What do you think about these social network tools?