Most marketers know that one of the best ways to convey pertinent information, especially statistical data, is through infographics. When potential or new clients ask me what they are, I often say “it is a visually pleasing and engaging way to consume medium to large quantities of information.” The purpose of the infographic is as multidimensional as the design. Over the years, I have seen infographics used for a variety of purposes – educational, political, business soliciting – you name it.
One that recently caught my attention, made me start thinking about companies and organizations purposes, agendas and the like, that are using this “visually pleasing and engaging” method of marketing to accomplish the their vision and goals. Join me as we journey though some of the most compelling and captivating infographics published to date.
Peta’s Life of a Cow infographic tops many emotion-evoking infographic lists. It educates consumers, encourages veganism, and intentionally elicits emotional pain over what baby calves go through to become dairy- and food-producing options. This infographic holds nothing back when it comes to mapping out the beginning with the fear-inflicted eyes of the baby calf to the ill-fated end of becoming dinner.
Domestic violence is a huge issue in our society, in the U.S. and abroad. It can be physical, sexual, emotional; and the least publicized, psychological. Millions of Americans, women AND men, have been victims of domestic violence and this infographic displays the ugly truths of these heinous acts. Developed by NowSourcing for Socialworkdegreeguide.com, Exposing What Happens Behind Closed Doors, is an educational infographic reflecting truth, demographics, and current statistics. From the first, engaging image through the un-ignorable statistics, this in-depth domestic violence awareness all-in-one definitely does what it should.
Sure to get a few guffaws, this infographic from Killer Infographics is sure to crack the corners of your mouth with statements that most people think but don’t have the guts to say. I’m Cooler Than You Because…was designed in 2013 to showcase “why certain people are cooler than other people” relying on “bold icons and funny copy to make this infographic super effective!” And that it does! So if you don’t have a bunch of nay-saying, humorless colleagues, post this in your cube to surely receive a few laughs and engaging conversation. And in case you didn’t know and are bold enough to rock it, you can get this on apparel by visiting here.
Eye-opening content is always welcome in my book, and as well, that which is shockingly truthful. In the 21 Shocking U.S. Food Waste Facts & Statistics, the designers at AZ Solutions, ensure you are well aware as to how much food wasting goes on and its riveting impact. So many of us do it in one way or another, but I had no idea that my disregarding, no left-overs mentality impacts the masses. It was compelling enough to change both my mind and my own behaviors.
So there you have it folks, just a few jaw-dropping, tear-welling and knee slapping infographics that are out there. Stay tuned as I may address this topic again in the future and once again reveal why well thought out, skillfully designed infographics are such captivating and compelling content around.
This years Super Bowl was an amazing televised phenomenon showcasing not just the talented, body crushing sport of football but the most popular musical talent as well as engaging and fun commercials by lead company marketing mavens. In the era of everything is Tweetable, Social Media usage was at an all time high and some data companies had great fun showcasing their talents in this realm. I found so many of the infograpics informative, engaging and quite stylized that I just had to share and comment on the best of them. So enjoy these top 3 Super Bowl XLVII infographic all stars!
Since I’m not a true football fan, I truly thank Sysomos for the Your Social Media Guide to the Super Bowl [Infographic] by Sheldon Levine. It highlights not only the Ravens & 49er social media fans going to head-to-head but also a plethora of information about the players including their personal Twitter handles.
*The above infographic is shortened because of size. Click on it to launch the entire infographic.
Kyle Lacy from Marketers from Mars gave us the very educative & classic looking infographic reflecting the most important details about the Social Superbowl. It highlights everything from the best advertising stats to some interesting and fun celeb Tweets.
Millenium Media scored big time with their Mobile Bowl infographic targeting specific statistics on social media engagement and traffic by fans of both teams. And they make it easy for us by educating us from top to bottom, splitting the relevant information right down the middle to make clear the true winners and losers.
Facebook is an important platform for both engagement and professional networking among business and marketing professionals. But not everyone believes that time spent on this social media forum is well worth the effort. Or perhaps you think you do have strong and proper utilization of Facebook. And if so, that’s fantastic and way to go in leveraging your social media marketing channels. However, if you haven’t seen much engagement last year or haven’t generated any leads from it, then maybe some (or all) of these tips can help you change your fate in 2013. With a little time, a few colleagues and these tips, you can easily make your Facebook marketing strategy a success, increase traffic and engage, engage, engage!
#1. Content Making Your Audience Yawn?
Too many brands are guilty of over-posting articles and links to other businesses articles. Facebook is the most ‘social’ platform for all and people want to see, read, and share knowledge. Just posting articles can make your page quite boring! A better way to engage fans on your page and keep them coming back for more is to share a wide array of content. Anything from Infographics to select business tips to short e-books. Facebook may not be free forever so use this worldwide social media leviathan to your advantage while it’s still gratis!
#2. Tumble Weed Blowing Through Your Pages
There’s nothing worse than having a dead Facebook page. Many businesses Facebook pages were guilty of serious neglect with posts dating back weeks or even months ago. Not only does posting infrequently kill your Edgerank (the system that controls content visibility on your network’s News Feed), but it also sends a message to your fans that you don’t care to much about their loyalty to your brand and voice. The best way to improve visibility on Facebook is by frequent postings, advertisements and product/service imagery.
#3. A Little Vanity Is Good
A lot of businesses still don’t have a vanity URL (username) and are using the same old default URL given by Facebook from when they first signed up. To business prospects this can look tacky and unprofessional. Remember that once you have 25 fans, you are able to claim a dedicated username for your page. This comes in handy when you’re directing people to your Facebook page from other sources. You don’t want them to type in a URL that’s long and awkward. If you need help changing your URL, here’s how to do it.
#4. Don’t Let Your Page Be Visually Impaired
We all know that most of us “eat” with our eyes first. Visual content remains one of the number one way to engage with your network. What catches your reader’s attention through imagery certainly opens the door leading us to the relevant information causing them to spend more time on your page. Without it, your run the risk that fewer people will ‘Like’ your page or share your content. Infographics are a great way to grab the reader’s attention with imbedded links to your page to promote key information or a healthcare service being provided.
#5. Facebook Features and Apps
Business brands may not know or choose to use custom tabs for highlighting interesting content. But they should. With Timeline, a default landing page is no longer a must for businesses. You can now draw attention to your free resources, YouTube videos or other great content by using the (four) custom tabs underneath the header image (or cover photo). Custom tabs are fun and easy to create – here is a wonderful guide to get you started.
#6. Lacking Personality?
Although you still need to be professional on your Facebook page, it doesn’t mean you have to omit personality and excitement about your services and products. Once in a while ask your fans short, entertaining questions (even within the business context) to keep them engaged. Try to consistently engage your fan base by weekly postings with a certain theme. For example, try highlighting a product or service of the week, share a business tip or customer testimonial. Nurture your Facebook community while still maintaining your humor and lightheartedness in conveying the strength of your brand and business products/services.
Facebook is a fantastic business tool that can surely help you grow your business, but you have to use it properly for it to work to your advantage. So feel free to buck business stuffiness a little while using it to generate leads, engage your fans and gain a faithful following. Stay tuned for next week’s follow-up article highlighting Tips to Promote Your Business with Facebook Ads.
Choose a topic currently trending in your industry or that of your client. Yahoo! and the various Social Media outlets are great sources for quick, current topics.
Keep A Stash
When the clock is not your friend, you need to have a reserve that you can quickly draw from. Try to jot down some topics and/or write a few lines about a particular topic so that when your back is against the wall, you don’t need to waste time trying coming up with new ideas.
Change The Format
Rather than being “informative” and using the written method, choose to do an instructional video on a topic you have adequate knowledge of. This can be a very effective and engaging form of blogging. You can also choose to create a quick Infographic as another great way to convey key information in a visually pleasing and quick manner.
Quality vs. Quantity
Writing about something you are passionate about or have adequate knowledge about is a sure way to write well. But to produce this kind of blog, don’t get caught up in the 700+ words of your average, well-researched blog post. Stick to what you know and convey it in a confident and concise manner. Direct, key points work best.
Use Imagery to Fill White Space
Using relevant imagery to support your topic is a great way to fill up the white space of your blog. In your spare time search for & purchase various images on iStockphoto or 123rf and keep a reserve that you can quickly draw from.
End with a Call to Action
Calls to Action take a little more pressure off the writer and puts some of the onus on the reader. It’s another great way to engage your readership by creating dialogue about your blog and hopefully a following.
Save Editing For Last
Once you start to write, write-write-write! Don’t stop to correct, edit or add hyperlinks, images or anything else. Save the clean up work for last.
These simple steps will allow you to create a quick yet informative blog in a fraction of the time. Remember folks, you’re not going for a Pulitzer. So do what’s needed, do it well and then click post.