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How to Add Your Logo to your YouTube Videos

How to Add Your Logo to your YouTube Videos

If you’ve ever wondered how to get your logo on all of your videos in YouTube, this quick tutorial video is for you. We had a few people ask us how to add their logo at the bottom right of their videos on YouTube and we thought creating a quick video would be best to help everyone out. It only takes a few minutes to set up (once you have your transparent logo already created).

The advantages of doing this creates a consistent brand identity to all of your videos published on your YouTube page.

 

Attn Orlando: Upcoming Facebook Training

This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort.

This year has been full of excitement for Design Theory, and this summer is no exception.  Earlier this year we launched new services including Managed Hosting, Social Media Management, and the profitable sales tool Automated Virtual Chat.

We’re pleased to announce that starting this summer we will be providing Facebook Training Classes for the Orlando area.  We’ve developed a curriculum that will take any Facebook Business Page manager from novice to expert.  Our classes cover all of the basics – setting up and managing a Facebook Page, Facebook Best Practices, and Advertising.  We’ll go into some advanced topics such as: Managing Ads, Campaign Optimization, Targeting and Insights.

In February I provided a talk on Facebook advertising at WordCamp Miami (you can watch it here) and the response was overwhelming.  I was flooded with so many questions after the session, that I realized there is a need for classroom style Facebook training.  There are tons of resources online to help you learn how to leverage Facebook for your business, but if you’re like me – there’s nothing like having someone sit with you and work on your own website.

WordCamp Miami 2016

Our classes are designed to be hands on, lab-style.  Our students will bring their own machines and log into their own Facebook Pages with me right there in the room guiding them each step of the way.  Our first classes will be held later this summer.  Click here to join our waitlist and receive a discount on your first class.

Share this email with any entrepreneur you know who could use a little Facebook Management assistance.

Four Types of Facebook Posts – and How to Use Them

Four Types of Facebook Posts – and How to Use Them

This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort.


 

We all know engagement on Facebook is almost a requirement for any online businesses.  There are millions of daily active users on Facebook, and the ability to engage and connect with your audience on Facebook is so simple it’s scary.  Have you ever seen a Facebook Business page or group that posts constantly but the engagement is non existent?  Posts that get less than 10 likes, or no shares, or no comments?   That business is putting in the work but they aren’t getting the results.  Today we’re going to outline the 4 main types of blog posts that provide engagement that matters.  Here at Design Theory, we thrive on results, and we can get those results by working smarter instead of harder – that’s even better.  Let’s go….

  1. Share Articles – Let’s started with the easiest form of Facebook posts, sharing content from other sources.  Even though this sounds simple, the key here is sharing content that appeals to your audience.  Choose a few content leaders and articles within your industry that will resonate with your audience.  Did you know, and articles with shock value work well in this space.  Here’s an example, we have a client that sells natural hair and skin care.  We recommended that they share articles like “10 reasons why your Lotion isn’t safe”.  An easy way to do this is to utilize tools like Buffer or DrumUp.  Buffer allows you to schedule almost any article or image to be posted to your Facebook page, and it’s free!  DrumUp is another free tool that automatically gather content for you based on the keyword you specify.  The free version allows you to read and schedule your posts.
  2. Engagement Posts – These posts take a little more time, and rely on meme’s and images to capture attention.  Here are some examples of engagement posts:
    • Tag a friend who….
    • Polls or Surveys
    • This or That using images
    • What’s your favorite brand/thing about this/thing to do when…
    • Note:  Captivating images work best here, try and find attention grabbing images.  They don’t have to directly relate to your post, it can be a tangential relation (i.e. an image of a melted ice cream cone, with a post reading “What do you do when…”).  There are plenty of free image websites that can give you the content for your posts.  Try sites like PicJumbo,  and Pixabay to get some awesome images for your posts.
  3. Sales Posts – These posts highlight a specific product and sales price with a clear call to action.  Utilize a link directly to your MailChimp or Infusionsoft account, or directly to your shopping cart.  Pictures or videos should ALWAYS accompany these types of posts.  These are also great candidates for Facebook boosted posts or ads.  We’ll talk in a future post about frequency, but for now sale posts should be the LEAST used type of post on your Facebook page or group.
  4. Original Content – And finally we get to the most time intensive type of post, but arguably the most effective.  Original content allows your audience to know you, know your brand, and make a lifetime connection.  Behind the scenes images and videos (using Facebook Live) are awesome ways to create original content without having to spend a lot of time or money on ads.  Provide your fans with value by giving them information, statistics on things important to them, insight on how you have positively impacted your community or client base with your product or services.  Lastly, provide lots selfies or images that represent your business, product, or service.

Remember that balance between these 4 strategies is key to success.  Don’t forget to respond, reply, and engage – and most importantly BE CONSISTENT.   After reading this blueprint – what actions are you going to take now to promote your Facebook Page Business?  Let us know on our Facebook page, we’ll like your business page AND follow up with you as an accountability partner.

Sizzling Summer Content Writing Tips

High ThermometerSummer is here and it’s not the time for cool, mediocre content on your blogs or website.  Send your content and website hits soaring with these successful tips to keep your rankings and indexing climbing to the top of the charts.

#1 Consider what sells you on eBay — A good description of a product as well as the imagery selected creates the motivation to buy the item, right? So it’s no different with your product or service description.  Want to heat up the return on your investment of time, money and effort expended on building your business, brand or blog?  You have to engage and inform in such a way that ignites the audience to take action.

#2 Yes, Sweat the Small Stuff — I don’t like saying the “devil’s in the details” but the small, sweat drops of critical points are what’s going to take the success of your content sky-high!  Remember, in the online world, all your competitors are just a few clicks away.  Give them more than just a simple photo and bland product dimensions; engage them visually and then close the deal.

#3 Hot Headlines & Following the News in Your Niche — News is a great source to turn up the heat on your content . You’d be surprised where great ideas can be formulated when derived from the media’s ‘hot topics’ and headlines promoted on Yahoo, CNN and various websites as well as TV. This technique can effectively increase the exposure of your content and be just what you need to jump-start your creative juices and typing fingers.  For example, while on my LinkedIn page, I saw an article about choosing the red vs. the blue pill in ‘Happiness Is Not the Most Important Thing at Work.’  It made me consider a future blog topic about the power of engaging headlines and questioning your audience within your content to fully-engage them.

#4 Test the waters with a Blog Aggregator  – A what?  You read it correctly – a blog aggregator.  It’s a website that keeps track of blog posts and where bloggers go for idea sharing with other bloggers in your niche.  This is a great way to be inspired, share ideas and even professionally debate a topic.  I recently wrote an article on Triberr, one of the prominent blog aggregators today. Not only were people engaged, but one of the founders of the company commented on my blog to address some of the points I made.  Engagement accomplished!

#5 Window Shopping & People Watching – Most of us are out & about more than usual during the summer months.  Whether at the beach, tanning poolside or BBQing in the backyard–watching others can give way to some pretty cool topics for blogging. Window shopping and long walks about town can also be the catalyst for thoughts on a product or service, from or for your own business.  Also, by watching how someone reacts to various stimuli can strike the right match to turn up creative thought within you.

I hope this ignited some inspiration in you with some great insights to consider when writing and posting your content.   I’d love to hear what other piping hot tips you have to share with me!

3 Tips for On-Demand Web Marketing

We Want It Now!  This is the era we live in.  I see-I want-I get.  At our fingertips, the worldwide web is ready to give us minimally bridled access.  So whether it’s on-demand TV, 24-hour accessible banking, shopping or bill paying-we want what we want or need when we say so.  And technological advances have certainly given sway to our demanding ways.

This has created a big boom and bank for the marketing world.  On-demand marketing exists and is used influentially from majority of the major, well-known companies, mid-size and even small businesses who understand not just the concept but the cash flow resulting from it.  Companies and brands have come to understand and leverage this concept to zero-in or pinpoint their exact consumer targets and ensure the marketing content is responsive, relevant and effectively consumable by that target audience.  One would think this is quite integral and complex-but it’s really not.  It’s about intelligent, simplistic and integrated solutions for successful marketing campaigns and profitability.

In a hyper-competitive world, using on-demand marketing solutions allow businesses, small or large, to expand their reach and contact an unprecedented number of people with a minimal investment. Some examples include:

#1 – The Mobile Connection
With just a few clicks on the Blackberry or taps on the Smartphone we are in the digital marketing world; consuming all that it has to offer.  Creating websites that are designed for and allow for online purchasing; having a mobile version or one that can toggle between full details and basic info; increases the pleasurable consumer experience while allowing for fast paced purchasing or access to information.

#2 – The Power of Reviews 
Most of today’s consumers aren’t just driven by their own desires but studies show they are mostly moved by others opinions of goods or services their fellow-man has already test-run and wrote about it.  According to PowerReviews, “Customer Reviews create three times more reviews than competing solutions. This results in 10 to 50% more organic traffic to your product pages…content creation and moderation solutions use research-proven processes, product-specific templates and structured reviews that turn more browsers into buyers.”  And that’s where it’s at.  Turning browsers into buyers of your product and consumers of information.

#3 – From Strategies to Capabilities
Once you understand and plan your on-demand strategies, it’s time to look at how they can increase the capabilities of your product or service and market that effectively.  So one becomes the catalyst for growth in the other.  Whether it’s a product or service, your strategies to capabilities plan should entail:

•strategically considering your resources and goals to ensure the strategies can and will hits their marks;
•brainstorming about improved capabilities of the product or service to appropriately market it; and
•clearly identifying goals and focusing on the best means for achieving them.

Summed up, it’s all about creating the need, want, and will to purchase/utilize your product or service demand while influencing potential consumers. So let your marketing plan answer the call while driving more consumers to your business and profitability.

Best Blog Advice Websites

We all know that blogs have practically taken the place of television now-yes even “reality” TV is green with envy.  Every moment of every day someone is blogging.  It’s actually estimated that currently there are “about 450 million active English language blogs right now from when Technorati estimated over 200 million blogs at the start of 2009.  That’s some exponential growth and these numbers change every day as new blogs are started by the thousands (or tens of thousands) every day.”

So that’s a lot of people opining on every topic/issue and many, with a sharp business acumen and talented tapping tips (fingertips that is & suggestive ones too) that we can all learn or gleen from.  So today I pay homage to my fellow bloggers and thought you’d enjoy some of my picks for sound advice from some trendy and noteworthy fellow bloggers who I follow and are part of my Go-To sourcebook for information and inspiration.

ProBlogger

 

SEO Moz

 

For Bloggers By Bloggers

 

 

 

 

HBR Blog

The Blog Herald

Advertising Age  Young Entrepenuer

Spice Up Your Blog