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Apple Gets a Gold Star in Marketing
Yes it’s here – the apple of everyone’s eye yesterday and today, is Apple’s new iPhone 5S and 5c. And once again, Apple gets an gold star for creating strong marketing buzz and panting anticipation in the mobile device marketplace. Radio, TV,...Driver & Passenger Marketing Perceptions
Today via email, I received the Executive Summary released today by Lyris (penned by The Economist Intelligence Unit) titled “Mind the marketing gap – Sizing up marketer and consumer perceptions.” The article indicated “The findings...5 Reasons Why You Shouldn’t Bother With Social Media
This may come as a shock but, what I’m about to lay out is very much true. Not everyone should be getting involved in social media. I’m not saying this to be mean, however I am going to shed some light for those who may be thinking of using social media in...How To Be Your Brand’s Ambassador
What is a Brand Ambassador? Is there a sash or tiara one gets? Per Wikipedia: “The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use...-
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