Content & Copywriting, Infographics, Marketing, Product Reviews
Most marketers know that one of the best ways to convey pertinent information, especially statistical data, is through infographics. When potential or new clients ask me what they are, I often say “it is a visually pleasing and engaging way to consume medium to large...
Content & Copywriting, Entertainment, Marketing, Product Reviews, Social Media
Ah, the beauty of a New England fall season…The crisp air, apple cider donuts and many trees display the multifaceted colors of fall. Content consumption trends this fall are just as varied as trees lining I-90 to the Berkshires. As a device dependent nation,...
Blog, Marketing, Product Reviews
Yes it’s here – the apple of everyone’s eye yesterday and today, is Apple’s new iPhone 5S and 5c. And once again, Apple gets an gold star for creating strong marketing buzz and panting anticipation in the mobile device marketplace. Radio, TV,...
Marketing, Product Reviews, Web Design
Today via email, I received the Executive Summary released today by Lyris (penned by The Economist Intelligence Unit) titled “Mind the marketing gap – Sizing up marketer and consumer perceptions.” The article indicated “The findings...
Branding, Marketing, Product Reviews
We Want It Now! This is the era we live in. I see-I want-I get. At our fingertips, the worldwide web is ready to give us minimally bridled access. So whether it’s on-demand TV, 24-hour accessible banking, shopping or bill paying-we want what we want or need...
Blog, Branding, Content & Copywriting, Marketing, Product Reviews
We all know that blogs have practically taken the place of television now-yes even “reality” TV is green with envy. Every moment of every day someone is blogging. It’s actually estimated that currently there are “about 450 million active...