Blab Replay: A Novice Look at Snapchat

Blab Replay: A Novice Look at Snapchat

Earlier this week on Blab, we did our show talking about Snapchat at a really basic and superficial level. I’ll be honest I’ve only used it personally a few times in the last 6 months, and don’t know all there is to know about the application. So Bess and I figured we’d learn a little bit about it and discuss it on the show.

The main thing I’d like to mention though is this, there are many social media channels out there. While Snapchat is pretty popular of lately, that doesn’t mean it’s the main network for you to shift all of your focus on. You’re really going to want to think about where and why you’d use it, and the benefits that you’ll be making to your audience. Just below this video are some great links to read to learn more about it and some ideal use cases. Be sure to share and let me know your thoughts in the comments below!

Show Notes:

Snapchat Features You Didn’t Know Existed (Or Just Didn’t Know How to Use)

Snapchat Marketing: A Beginner’s Guide

Check out your Snapchat Analytics

Wynwood Walls Miami: My First Visit as a Photographer

Wynwood Walls Miami: My First Visit as a Photographer

Last month on the first week of December I made a trip down to Miami for Art Basel. I’ll write a post about my experience with that soon, but what I wanted to show was some of what I shot of the Wynwood Walls area not far from Miami Beach.

During the week of Art Basel, there were a lot of street artists in the area that were painting murals on the sides of buildings for this event. Hundreds of thousands of visitors come to Miami each year for Art Basel and all the other happenings and let me tell you they didn’t disappoint. If you ever get a chance to visit, I highly encourage it. And also speak to the artists, they are actually really approachable!

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Blab Replay: Could This Be the Year of the Influencers?

Blab Replay: Could This Be the Year of the Influencers?

For the past few weeks I’ve been really thinking on the impact of influencers when it comes to social media. Some of the ones I follow like RC Concepcion, Daniel Ruyter, and of course Bess Auer. I’ve been paying attention to the sponsored ads that show up on my Instagram feed as well as on Facebook. Let me say this, Facebook’s retargeting tactics are fantastic! For you marketers out there, those of you that are using this should be winning!

Still what gets my attention among all the noise are ads and videos I see from people I know on a more personal level than the famed celebrity endorsed ads. The reason why for me is rather simple, it’s that I resonate with them more than I do with celebrities. If anything, I can see right through an ad on TV that has a celebrity endorsing them for what it really is, before I even give it a chance to speak to me about the product or service. Whereas something by an influencer that I follow will make me stop, watch, and listen, and in some cases even buy.

Watch this replay as we cover a lot of ins-and-outs of brand influencers for how they’re going to make a huge impact this year, and also all the things you need to know if you’re looking to work with or become an sponsored influencer.

Blab Replay: More Marketing Tools & Tips for 2016

Blab Replay: More Marketing Tools & Tips for 2016

Hey everyone and Happy New Year! Well like most, I’m excited for the new year and new beginnings and strategies for my business. This week we continued on our topic from our last Blab Show were we discussed marketing tools, tips, and apps to use for 2016. Much like any other Blab we have, we somehow got in a cool segment talking about tech devices and how virtual reality and location beacons may be used to enhance the experience for visitors to theme parks and other places.

Check out the replay below to watch, and be sure to scroll under that to see some of the links to the apps and websites that were mentioned during the show and in the chat!

Show Notes:

Amazon Self Book Publishing

Voice Bunny – Professional Voice Over Artists

Voices.com – Professional Voice Over Artists

Fiverr – An inexpensive digital marketplace to get logos, videos, and so much more starting at $5.00

A great blog post by Professor Josh: What Will You Buy For Five Dollars On Fiverr?

Online work done by Freelancers: UpWork (Formally oDesk)

A new 360 Degree HD camera: GIROPTIC

A cool YouTube video with a 360 Degree camera

An article that talks about Google’s Smart Contact Lens

For location based deal & shopping app try ShopKick. I was able to save $10.00 on the spot using this free app at JC Penny very recently.

Text message your MailChimp subscribers to keep them updated during events using Gather from MailChimp.

Textcast: Another text messaging platform

How to Share Your Exact Physical Location With Family and Friends

(image credit: Pexels.com)

 

 

 

 

 

I Am Featured on Gotta Get Blogging!

I Am Featured on Gotta Get Blogging!

I’m super excited to say that I have been featured in Gotta Get Blogging’s Blogger of the Month for December. Bess Auer heads up that organization that helps out bloggers whether beginner to professional to get exposure, grow their reach, and more.

I was asked a few questions about blogging. Check out my responses along with an upcoming event Florida Blog Con Forum on March 2016.

Click the image below to read the article:

Gotta Get Blogging

Facebook Services: Find Businesses in Your City Based on Their Ratings and Proximity

Facebook Services: Find Businesses in Your City Based on Their Ratings and Proximity

Facebook will soon be officially launching a new feature on the desktop version (soon to be released to mobile I’m sure) where you can now search for local services based on your current location. For those of you that have a Facebook Business page/profile you’ll want to really see how you rank for your business. For now it seems the ratings is what is driving the business listing priorities. This means if you don’t have any reviews yet for your business on Facebook, you’re going to want to spend some time asking your customer and clients to log in and submit positive five-star reviews so that you can start to rank up your profile.

Facebook Services - List of businesses

I’m sure there are other algorithms Facebook is using to rank profiles, but at first glance the ratings seems to be driving it. You’ll also want to see how your traffic is doing with people getting to your page, posting, and engaging there.

This new feature should be interesting to see how this affects Yelp since this does exactly what we use Yelp’s website and ratings for choosing a restaurant or business service. Check it out and let me know what you think, is this a good new feature, is this something you’re concerned about? Leave your comments below.