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What Is A Conversion, and Why Are They Important?
You may have read headlines or seen references to lead conversions and if you're not sure what this means or even where to start, this article is for you. What is a Conversion A conversion is when a potential customer has engaged with your brand or business in some...
How To: Create a New User Profile in WordPress
Creating a new user profile is essential when you're going to have multiple people accessing your website. Below are the available roles for user profiles and what access and rights they have. Administrator – The main account(s) with access to everything. Usually...
Attn Orlando: Upcoming Facebook Training
This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort. This year has been full of excitement for Design Theory, and this summer is no exception. Earlier this...
How to: Install a New WordPress Plugin
Installing a new plugin for your WordPress site can be done in just a few minutes. You can either upload one from your computer that you've downloaded or search the WordPress repository for the plugin you're looking to install directly to your website. Follow the...
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4 Tips for Promoting Your Brand Strategy
Small business or large corporate entities are defined by the vision of the organization, as well as its value system as it relates to society and where it ranks among its industry contemporaries. Defining that within your marketing & promotion...
Photography Friday (3.8.13)
I recently did some more practice shots with my Nikon in my neighborhood. This time out I was with a good friend of mine Justin, shooting and below are the results. For me, I think I prefer to shoot portraits, though I enjoy practicing with...
Effective Content Writing Tips for Different Platforms
Writing content for different platforms requires a varied approach for websites, social media platforms, and print collateral. It requires a certain level of skill to know the difference as well as what ways are most effective. What should remain...
Do-it-Yourself Business PR
When trying to market their products and/or services, most small businesses aren't thinking about public relations. But they should. Regardless of size, profit margin, or number of employees, you must realize the image you portray is everything...
Website Attacks From China
You may have received a few web form submissions on your website that at first would seem like a bunch of HTML coding garbage with an email address and name that make absolutely no sense. I did a bit of research and found out that these are from...
Super Bowl XLVII Infographic All Stars
This years Super Bowl was an amazing televised phenomenon showcasing not just the talented, body crushing sport of football but the most popular musical talent as well as engaging and fun commercials by lead company marketing mavens. In the era of...
4 Elements for Managing Client Expectations Successfully
Good morning all - Jean and I had a great discussion during our video blog yesterday and we hope you enjoy it. However, if you don't have time to watch it or take notes, we'd like to share some of the key points made. The next time you take on a...
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