Magic, color, design; all together in the World Cup 2014

Have you been living, with every moment of this World Cup? I’ve been, I got my heartbroken a couple times, had my shares of glory and my deep, intense conversation after each game.

There’s another side of the World Cup that also fascinates me, the designs; the talent behind the sport, the magic that lives behind this world class event. If you read my last post, Designing for the World Cup I shared a bit of the basic logo design for the event; but today I will share what amazing designers had been doing around the world to showcase the FIFA World Cup 2014.

1.  I love this one!

32 | 64 | 90 is an international creative showcase, featuring a curated group of 32 creatives from the 32 competing countries in this year’s World Cup. Representing their national teams, the creatives will produce original 90 minute artworks that document their nation’s journey through the tournament. After each match, the artworks by creatives from the two competing nations are presented side by side documenting their team’s performance and fortunes. Match by match, in victory and defeat, triumph and disaster, the collected images from the 64 matches in the tournament will provide a unique creative expression of the ‘World Cup muse’ as it has visited each team, each country and each creative. See the amazing images here.

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2.  Is your favorite here?

The League of Extraordinary Gentlemen is an homage, a tribute to those football heroes. Digitally Inspired Media have created a series of exclusive posters for the star contenders of the World Cup, inspired the titles of blockbuster films that justify the dedicated traits of each player better than the respective movies itself. To create these posters, they incorporated a cutting-edge crystal design, symbolizing the presence of a singular, strong inner core with an outer surface that is capable of transcending boundaries and achieve the impossible, much like our heroes who give everything they have for the spirit of the most beautiful game ever played. See the designs here.

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3. An image for each team

ESPN commissioned Brazilian artist and graphic designer Cristiano Siqueira to create a series of uniquely designed images in celebration of the 2014 FIFA World Cup. Each piece tells a unique story of the heroes who will lead their countries on the pitch this summer along with an artistic representation of each of the 32 team nicknames. The artwork is a celebration of the unbridled passion that only the World Cup can evoke around the globe. See the posters here.

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Have you seen any interesting design during this World Cup? What do you think about the ones showcased here?

Designing for the World Cup 2014

The 2014 FIFA World Cup will be the 20th FIFA World Cup, an international men’s association football tournament that is scheduled to take place in Brazil from 12 June to 13 July 2014. It will be the second time that Brazil has hosted the competition, the previous being in 1950. Brazil was elected unchallenged as host nation in 2007 after the international football federation, FIFA, decreed that the tournament would be staged in South America for the first time since 1978 in Argentina, and the fifth time overall.

With this amazing event on the scope, we are definitely researching all the designs created to bring the FIFA World Cup to life. Logo, video game, ball, trophy, shirts and much more; lets discover them. The Official Logo forms the cornerstone of the event’s brand identity. From the fans to the commercial affiliates and every single piece of event merchandise, this logo represents the association with football’s flagship event and lives on long after it is over, logged in the memories of everyone involved. The winning nation’s especially.

FIFA World Cup Logos

Past World Cup Logos

Role of the logo

  • provide a strong, visual representation of both the event and the host country

Selection Process

FIFA World Cup, when FIFA and the Brazil Local Organizing Committee (LOC) had to consider how to characterize a nation as colorful and vibrant as Brazil – a country with a rich traditional cultural heritage, yet rapidly emerging as one of the world’s most modern and influential economies.
  • 25 Brazilian-based agencies submit designs for the Official Emblem of the 2014
  • over 125 submissions were received by the time of the competition’s closing date
  • reviewed by FIFA and the LOC and eventually reduced to a shortlist of designs.

Who picked the official Logo?

The task of picking the winner was awarded to a high-profile seven-strong judging panel, largely selected from the host country. 
  1. Architect Oscar Niemeyer
  2. Designer Hans Donner
  3. Supermodel Gisele Bundchen
  4. Author Paulo Coelho
  5. Singer/Actress Ivete Sangalo
  6. Football figure Ricardo Teixeira
  7. FIFA Secretary General Jérôme Valcke

 

The winner logo

When the process was completed, all the scores were added together and the winning design – created by Brazilian design agency Africa – was revealed.
  • Title: Inspiration
  • Inspiration: from an iconic photograph of three victorious hands together raising the world’s most famous trophy
  • Simbols: the portrayal of the hands is symbolic of the yellow and green hands of Brazil warmly welcoming the world to Brazil
  • Elements: victory and union
  • Colors: yellow and green
  • Typography: contemporary
  • Message: the unique bond between FIFA, the FIFA World Cup and Brazil

The message that is clear from this emblem is the idea of the unique bond between FIFA, the FIFA World Cup™ and Brazil.

What do you think about the logo? Do you like it?

How much attention should we pay to color?

Color is very important especially to designers. A design would certainly look empty without the element of colors. It has a great impact on a business, on marketing and even in one’s emotions. As a designer we should pay attention to the little things, especially the one which can make the design work to be perfect. Color is one of the most important part in a design. The use and selection of the right colors can give a good impression, it can even make your design emerged as a remarkable work.

Color is a sensation that is transmitted to the brain; this creates an effect on our body and especially on our own psychological attitude.

color matters function

 

Function

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

When used well, color communicates clearly and powerfully. When not used well, it can mislead or weaken the graphic design’s message. Deliberate use of color includes determining its meaning from the beginning of the design process and carefully applying it. As a powerful form of communication, color is irreplaceable.

Meaning

Red means “stop” and green means “go.” Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

In graphic design, the meaning of color depends on its audience, not only based on personal preferences, but in cultural terms. For example, white signifies purity and innocence in Western culture, while in China, it represents death and mourning. Still, designers count on certain meanings of color being shared universally, like pastels equaling sweet and feminine, or primaries conveying boldness or appealing to children.

Some colors deliver different meanings to different professions. Green, for example, indicates profit in the financial industry, environmental-consciousness or safety to engineers, and infection to medical professionals.

color matters meaning

 

Meaning

Apply The right color choice will give a proper impression of the designs, and make sure that the colors used are true representations of your design ( logo / brand, etc.). If you are using two or three colors together in a design, just make sure the colors look harmonious.

Be practical. Use common sense and accumulated experience. Search ways in which you see color used to communicate effectively to you. Look at material, web sites, programs that you like; look at posters, maps, signs and ads that attract you, that guide you, that inform you. Learn from these, as well as those that you almost miss, those that confuse you, those that drive you away.

Study whatever you can get your hands on. The more you know, the better you will be at making better color choices or avoiding bad color choices. You will realize when you make bad color choices, because people can’t always agree on what they like, but most of the time, they agree in what they don’t like.

How much attention do you pay to the colors in your designs?

 

 

 

 

Tips to grow you design business

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We can always use some good advice, especially from successful professionals.  That’s why we are revealing how experienced Graphic Designers think, work and process information.  Good habits are found in every part of the design process, from promoting yourself well in order to land the client, to working with that client, to achieving the desired results on press or digital mediums.

  • Do you know when to quit? Ironically, quitting can be good for your career. Successful people aren’t afraid to cut what’s not working. So, that’s the first habit: learn to quit. Let things go when they are not for you or you really don’t have the tools for the project.
  • Keep in touch. You want clients to think of you first. Though repeat projects from some clients may be few and far between, keeping in touch occasionally will help secure you in their mind for future work.
  • Do some extra-good-job with the small projects. Small projects are often treated as so; small jobs, but every business starts small. The better the job you do on the small job, the better your chances of landing the big job down the road.
  • Beginning and end. When you begin a project make sure to have clearly defined goals. Know what the desired outcome is thus helping you define the project and keep on task.
  • Mingle! Meet other creatives. Learn and evaluate their creations, have them do the same with yours.  This will help you have a fresh look to your designs and learn what other designers are doing.
  • Never stop learning. The Design industry is in continuous evolution with new tools, software and technologies emerging every single day.  Stay updated, read Design magazines, learn about the new trends and morph your designs without loosing your designing character.
  • Passion! This is the ideal element that all successful graphic designers own. It is the force behind our creativity and compels us to take our imagination to higher levels in order to create amazing design concepts.

These are just some great habits that successful Graphics Designers use.  What are your tips & tricks for a smooth sailing?

Designing for the fall, the art of Thanksgiving

Thanksgiving marketing is as much about Christmas and other end-of-year holidays as it is about Thanksgiving, so you’ll literally have to think ahead to stuff your competitors. This season presents a wonderful window of opportunity to be different, creative and stand out from the sea of designers out there. Your goal is to craft creative marketing ideas that will help you stand out, get noticed and reel in a hefty return on investment this Turkey Day.

 

Pumpkins by Design Theory

 

 

How to be different when designing for a Holiday that had been around for ever?

  • Icons – Forget about the turkey, pie, pilgrims, etc.
  • Colors – Try the deep reds, oranges, yellows and browns of the leaves.
  • History – Find little details that many people don’t know, use the facts to shape your design. Consult the Guinness Book of World Records to identify records you would have a reasonable chance of breaking, and try to keep them relevant to your client.
  • Tone – Have fun, play with your audience and make it a fun holiday.
  • Head Start – Christmas is just one month out, so disguise your Thanksgiving Designs as Christmas Designs to get a head start on the holiday shopping, which officially begins the day after Thanksgiving. If you want to turn a profit from your Thanksgiving and Christmas marketing, you have to start early and maintain momentum through the holiday season.
  • Emotions – Appeal to the emotions of the season, without using the obvious cliche expressions.
  • Learn – Stay ahead of the competition by studying the trends, new color palettes, materials and textures.

 

Thanksgiving is a day of values, which is why many of these tips and tricks play on those values to help persuade customers to take the next step in the purchasing process. Understand your target audience, market directly to them, and incorporate relevant and eye-popping design concepts to create a well-rounded piece that yields a great return on investment.