These are the slides from a recent presentation on Email Marketing. A video of the presentation will be available later, but in the meantime the slides are available for you to view and download below.
If you’re a small business owner or entrepreneur and you’re looking to learn some ways to grow your email list and also learn marketing tips to help reach and grow your audience, this is the presentation for you. Now it’s nothing too technical or hard to follow. It’s mainly concepts and best practices along with some statistics to help you design, engage, and even automate your email marketing efforts. This presentation is high level and so anyone from any industry can take from this and put aspects of it into practice immediately. If you’re looking for a custom solution or strategy for your email marketing efforts, please be sure to contact us so that we can help.
Landing Pages are a very necessary part of your digital strategy toolkit when it comes to your online efforts. While you may have heard about Landing Pages often enough, there are some things you should know about them if you are not yet using them on your website, or if you’re not sure about ways to effectively use them.
This video defines what landing pages are and also provides examples on how to use them. You can really level up your marketing efforts by utilizing several different landing pages on your website with different flavors and offerings of your products and services with items that provide value to your visitors and readers.
I was going through some emails and came across a press release from F8 where they demo Messenger as a desktop app and that made me smile. So before I get into my view on this, you can go ahead and download it free on the Mac App Store as well as the Microsoft App Store. Both are free!
Now for me I use Facebook a little different. While Facebook has a BUNCH of different apps, I preferred it when they had all of the functions under one app. I imagine it was easier to maintain them as separate installs, but for me I hate having to switch apps to perform a function that I used to do while inside of one experience already. Additionally I don’t like having Messenger on my iPhone and resorted to using it on my iPad and through my browser as my main interaction point. Having it as a stand alone app on my laptop though saves me from using the additional device, but also keeps the Messenger experience to my main device; being my laptop. I use Messenger almost exclusively for business interactions so I like to keep my time of use of it to normal working hours, then close it and not get notifications or distractions from it until I’m ready to. Similar to how I treat emails during the day too by only opening my email app a few times a day and not having it open all day to distract me of every email of the many inboxes I manage. But I digress.
So check out the desktop offering and let me know what you think! Will you use it more or less than the mobile apps or through your browser?
Recently I was featured on a webinar with the African American Chamber of Commerce of Central Florida where I presented on How To Keep Your Business Relevant During Covid-19. We’ve been telling our clients during strategy consultations what they’ll need to be doing to keep their brand recognition alive during this time of quarantining and social distancing. Not all businesses are open, and some are but operating with limited products and services. Meanwhile others are taking steps to keep their marketing efforts in tact to be ready for when the marketplaces open back up.
In this webinar I give a bunch of tips, strategy, and resources that you can use right now to create engaging content for your audience and keep relevant during this time.
Special thank you to the AACCCFL for having me as a guest presenter. They’re really doing a great job with featuring various local business professionals as well as elected officials each week answering questions and providing resources for the community here in Orlando and beyond. Be sure to visit their website to see upcoming webinars and resources.
If you’ve ever wondered how to get your logo on all of your videos in YouTube, this quick tutorial video is for you. We had a few people ask us how to add their logo at the bottom right of their videos on YouTube and we thought creating a quick video would be best to help everyone out. It only takes a few minutes to set up (once you have your transparent logo already created).
The advantages of doing this creates a consistent brand identity to all of your videos published on your YouTube page.