Color is very important especially to designers. A design would certainly look empty without the element of colors. It has a great impact on a business, on marketing and even in one’s emotions. As a designer we should pay attention to the little things, especially the one which can make the design work to be perfect. Color is one of the most important part in a design. The use and selection of the right colors can give a good impression, it can even make your design emerged as a remarkable work.
Color is a sensation that is transmitted to the brain; this creates an effect on our body and especially on our own psychological attitude.
Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.
When used well, color communicates clearly and powerfully. When not used well, it can mislead or weaken the graphic design’s message. Deliberate use of color includes determining its meaning from the beginning of the design process and carefully applying it. As a powerful form of communication, color is irreplaceable.
Red means “stop” and green means “go.” Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!
In graphic design, the meaning of color depends on its audience, not only based on personal preferences, but in cultural terms. For example, white signifies purity and innocence in Western culture, while in China, it represents death and mourning. Still, designers count on certain meanings of color being shared universally, like pastels equaling sweet and feminine, or primaries conveying boldness or appealing to children.
Some colors deliver different meanings to different professions. Green, for example, indicates profit in the financial industry, environmental-consciousness or safety to engineers, and infection to medical professionals.
The right color choice will give a proper impression of the designs, and make sure that the colors used are true representations of your design ( logo / brand, etc.). If you are using two or three colors together in a design, just make sure the colors look harmonious.
Be practical. Use common sense and accumulated experience. Search ways in which you see color used to communicate effectively to you. Look at material, web sites, programs that you like; look at posters, maps, signs and ads that attract you, that guide you, that inform you. Learn from these, as well as those that you almost miss, those that confuse you, those that drive you away.
Study whatever you can get your hands on. The more you know, the better you will be at making better color choices or avoiding bad color choices. You will realize when you make bad color choices, because people can’t always agree on what they like, but most of the time, they agree in what they don’t like.
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