Psychology Marketing Techniques 101
Marketing strategies run the gamut when it comes to creativity – whether it’s pushing the envelope or pushing your buttons. Psychology Marketing (also known as Consumer Behavior Marketing) is one facet used by the industry meant to do exactly that; push...The Most Effective Content Writing Styles
A writer’s style is what sets one’s writing apart, is unique and intriguing. Such style is the way writing is dressed up (or down) to fit the specific context, purpose and target audience. Word choice, sentence fluency, and the writer’s voice — all contribute...Effective Content Writing Tips for Different Platforms
Writing content for different platforms requires a varied approach for websites, social media platforms, and print collateral. It requires a certain level of skill to know the difference as well as what ways are most effective. What should remain constant however is...Do-it-Yourself Business PR
When trying to market their products and/or services, most small businesses aren’t thinking about public relations. But they should. Regardless of size, profit margin, or number of employees, you must realize the image you portray is everything and is...6 Facebook Marketing Do’s & Don’ts
Facebook is an important platform for both engagement and professional networking among business and marketing professionals. But not everyone believes that time spent on this social media forum is well worth the effort. Or perhaps you think you do have strong and...-
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