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Red Flags When Hiring a Web Designer or Digital Marketing Agency (Part 2)
In Part 1, we covered six critical warning signs to watch for when choosing an agency. Now let's explore the remaining red flags that can help you avoid costly mistakes. 7. No Portfolio or Case Studies Every legitimate agency has completed projects they're proud to...
EMAIL SUBJECT LINES
Do you wish more of your audience was opening up your emails?
This email marketing quick guide is essential for business professionals that are aiming to enhance their email campaigns and maximize engagement.
Outdated PHP Is Costing Your Website More Than You Think – Here’s How to Fix It
Outdated software has a funny way of sneaking up on you. One day your website’s humming along just fine, and the next it’s sluggish, throwing weird errors, or worse, leaving the front door wide open for hackers. The culprit? More often than not, it’s an old version of...
How Long Does SEO Take to “Show Up”?
If you’re thinking about SEO (or AISO), you’re probably asking the same thing most business owners do: “How long until this actually works?” Fair question. Because unlike ads, SEO isn’t instant. It takes some patience - but once it kicks in, it pays off in ways ads...
Perplexity Isn’t Just a Feeling – It’s a Game-Changer for Your Business
Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
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Harnessing the Power of Digital Learning: A Comprehensive Guide to Developing Your Own Learning Management System
In today's digital era, having a Learning Management System (LMS) can be a transformative asset for businesses and educational institutions. An LMS is a digital platform that not only simplifies the delivery of online learning but also offers...
Navigating This Age of ‘Excuseflation’: 3 Strategies for Small Businesses to Excel in Communication and Services
Over the past year, the term 'excuseflation' has been growing in business conversations. I'll admit, I just learned about this terminology, but the definition or explanation of it I have become all too familiar with since the start of the pandemic....
What Is Metadata And Why Is It Important For My Small Business Website?
As a small business owner, your focus can be pulled in so many directions when it comes to improving and sustaining your customer base and experience. When it comes to the efficacy of your website, attracting traffic, converting visitors into...
Our Approach to SSL Certificates For All Our Client Websites
As the internet continues to evolve, website security has become a crucial aspect of ensuring a safe and trustworthy online experience. One of the most significant developments in this regard is the use of Secure Sockets Layer (SSL) Certificates....
How To Get Your Google My Business Page Review Link
Having your customers and clients leave you positive reviews is a fantastic way to organically grow your business profile on Google. Getting them to engage and leave you a review sometimes may be include a bunch of steps and this short video will...
Adding or Updating Google Calendar With Zoom
This is a quick "How To" article for anyone else out there that need a reference on how to add a new calendar to Zoom or edit the connection and settings with an existing calendar with Zoom. I recently wanted to update which Google Calendar I...
MOTIVATION MONDAY: Setting Realistic Goals
This is a touchy topic for me, and I want to be transparent about that right out of the gate. I'm one of those people that love checklists, task lists, agendas, timelines, and even time-boxing. But when I am starring at multiple project management...
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