This weekend I had the pleasure of being one of the speakers at the biggest blogging conference in Florida, FL Blog Con. My presentation was on Google Analytics, to help people who may be familiar using GA and those who have heard about it but haven’t really used it yet.
Now if you’ve ever taken a look at Google Analytics you know it can be a bit daunting at first. There’s a bunch of panels, different sections, numbers and graphs everywhere. To even understand where you should go and what means what can be a complete turn-off for a website owner just looking for simple information on a count of visitors to their website during a certain time and where they came from.
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This presentation I highlight some key areas that house some good information for most beginner users to see what’s working or what’s not working with the content and traffic on their website. Thank you to all those that attended. There wasn’t an open seat in the whole room and the questions you asked were great!
This is a quick two minute tip on how to increase your email open rates for your newsletters. When it comes to managing your business, there’s a bunch of outbound marketing efforts that you have to plan for. Email is still a great medium of transmitting information. The key though is to curate valuable content that your readers will come to expect and be able to take action on. The challenge that many businesses face with email though is that, people may be used to getting a lot of emails and not really paying attention to most of them.
You’ve gotta put yourself in the seat of an email subscriber, and imagine what their perspective is on their email inbox. Typically, when getting a bunch of emails from different sources, we tend to identify the senders that we know provide the best emails. Whether it’s because we anticipate some sales or deals, free stuff, exclusive information, data, whatever. And so because of that, we’ll usually skim through all our recent emails and go directly to those that we know and are familiar with to have value. This is how you have to position your email newsletters.
Using the 80/20 Rule, you’ll want to send out great content that is readily useful to your audience 80% of the time. The other 20% of the time is where you can promote your products and services. People know that you’re trying to sell to them, and they’re used to that. The key is to be more of a transparent source of information in a bite size or easy to consume way for your readers that are interested in your industry or products. Take a look at the video below and if you have any questions please feel free to contact us for a Strategy Session.
If you’ve been using Mac Mail for at least a year, you’ll acquire a lot of email addresses for people you have emailed or responded to. While many of them may not be in your Contacts list, their email addresses and names are stored in a cache of information that your Mac will suggest to you when you’re ready to create a contact in your address book from these interactions.
While that’s a great and helpful feature, it sometimes can be annoying when you’re trying to email a known contact and start typing in their name and the autofill or pre-fill address that comes up is an old email address. Or maybe their home email comes up instead of their work email. While you’ll be presented with a dropdown of alternate email addresses for this person, the default one that comes up may not be convenient for you and may sometimes lead to sending to the wrong address.
To fix this you’ll want to open up Mail, and click on the Window option from the top Menu Bar. From there you’ll select the Previous Recipients option:
I recently sat down with a long time friend of mine, Schellie Fanfan, LMHC, MS, EdS, CRE, and spoke about the challenges, emotions, and ebbs and flows of running a business. Let me tell you that she brought to light so many things that I’ve thought about or experienced but never really put into perspective with regards to mental health.
As a creative, there’s so many feelings and thoughts that circle our minds on a regular basis. Some things pertaining to business, some to personal, but still there and not always having time to fully process. The realization was that all of these things and more were affecting my mental health. Coincidentally I thought back to green room conversations at past conferences I attended with other creatives having similar conversations and sharing how we each individually “deal” with day to day happenings and what not. What I didn’t fully realize until I talked with Schellie was how being a highly functioning person, the effects to my mental health that would ensue.
Now this wasn’t a formal session, we were actually on set recording some promotional videos for her new website and platform. I saw an opportunity to ask her about what she notices when counseling business owners and entrepreneurs. This short snippet isn’t enough at all, but does give insight on the different ways that our mental health can be affected in our day to day without much notice from us at all.
I would highly recommend that after watching this if you have any questions to reach out to Schellie directly. She has years of service and even more in studies, degrees, and has more acronyms that I’ve ever seen.
Having a full time job, a family, personal life, and trying to grow a side business is not an easy life. It is doable though, and in this presentation, I give my experience of over 14 years of managing all of these and more.
![Google analytics | What to Know as a Beginner [Full Presentation Slides]](https://jpdesigntheory.com/wp-content/uploads/2019/09/Jean-at-FL-Blog-Con-1080x675.jpg)
![Increase Your Open Rates With Your Email Marketing [VIDEO]](https://jpdesigntheory.com/wp-content/uploads/2019/08/Mans-finger-on-email-envelope-1080x675.jpg)
![Mental Health Awareness in High Functioning People [Featuring Ask Schellie]](https://jpdesigntheory.com/wp-content/uploads/2019/07/AskSchellie-FINAL-3.jpg)
