Easy Digital Marketing Strategies [For the Rest of 2020 and Beyond]

Easy Digital Marketing Strategies [For the Rest of 2020 and Beyond]

These slides are from a recent virtual business summit that I was honored to be a guest speaker for. With the way that most of this year has been, marketing efforts can be challenging. In order to stay relevant and make it through this time as a business owner, the relationship your business and brand has on your audience is crucial. 

The tips and strategies in these slides aren’t hard to pick up and start using today. However they are effective when you create a plan that can fit with your business model whether you are a product or service based business. If you’re looking for a custom solution or strategy for your email marketing efforts, please be sure to contact us so that we can help.

How to Keep Your Business Relevant During COVID-19

How to Keep Your Business Relevant During COVID-19

With everything that’s happening these days of quarantining and social distantancing, conducting normal business can be challenging. Whether you have a brick and mortar establishment, home based, or virtual business, keeping your products and services available in the marketplace during these times are different. This presentation is designed to help show you how you can keep your business relevant during these times with the use of use cases, strategy, resources, and tools. You’d be surprised what your capable of doing once you have the knowledge of what’s out there to help keep your brand awareness going despite traditional forms of business outreach.

The main thing I want to highlight is that during this time, it’s important to keep a consistent and relevant voice to your current and potential clients. There are a lot of bigger companies scaling back their marketing efforts and social media outreach and this creates a void where you as a small business can step in and dominate with your offerings. Also consider what your customers mindset will be once this is all over and how they will have been used to how your business pivoted or supplemented their needs, and once things clear up they’ll still be there with you because of how you helped them through a tough time.

(USE THE NAVIGATION BUTTONS TO VIEW THE SLIDES BELOW)

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

In case you missed my presentation from WordCamp Miami, I talked about some free tools and apps that can help create content. The feedback from this was amazing and again I’m continually thankful for the platform and opportunity. As a speaker, the greatest joy in getting up on stage is knowing that what you have to say makes in impact on those in the audience. I’m continuing to do my best with recording these opportunities so that I can share them with anyone who wasn’t able to attend.

If you’d like to get a copy of the slide deck, head over to this article to download it for free.

 

Content Creation Tools & Tips for 2020 #WCMIA

Content Creation Tools & Tips for 2020 #WCMIA

We all know that we have to constantly create content for our digital platforms. Whether that’s for our websites, blogs, or social sites, fresh content needs to be created on a regular basis. If you’re looking for tools to make it easier, faster, and give you more options than this is the slide deck for you!

Because I often get asked what tools we use, I figured why not put together a slide deck with our mostly used ones. Check out the deck below and if you have any questions please feel free to contact me @jpdesigntheory

Google analytics | What to Know as a Beginner [Full Presentation Slides]

Google analytics | What to Know as a Beginner [Full Presentation Slides]

This weekend I had the pleasure of being one of the speakers at the biggest blogging conference in Florida, FL Blog Con. My presentation was on Google Analytics, to help people who may be familiar using GA and those who have heard about it but haven’t really used it yet.

Now if you’ve ever taken a look at Google Analytics you know it can be a bit daunting at first. There’s a bunch of panels, different sections, numbers and graphs everywhere. To even understand where you should go and what means what can be a complete turn-off for a website owner just looking for simple information on a count of visitors to their website during a certain time and where they came from.

This presentation I highlight some key areas that house some good information for most beginner users to see what’s working or what’s not working with the content and traffic on their website. Thank you to all those that attended. There wasn’t an open seat in the whole room and the questions you asked were great!

Thanks for the photo @jodymask