Increase Your Open Rates With Your Email Marketing [VIDEO]

Increase Your Open Rates With Your Email Marketing [VIDEO]

This is a quick two minute tip on how to increase your email open rates for your newsletters. When it comes to managing your business, there’s a bunch of outbound marketing efforts that you have to plan for. Email is still a great medium of transmitting information. The key though is to curate valuable content that your readers will come to expect and be able to take action on. The challenge that many businesses face with email though is that, people may be used to getting a lot of emails and not really paying attention to most of them.

You’ve gotta put yourself in the seat of an email subscriber, and imagine what their perspective is on their email inbox. Typically, when getting a bunch of emails from different sources, we tend to identify the senders that we know provide the best emails. Whether it’s because we anticipate some sales or deals, free stuff, exclusive information, data, whatever. And so because of that, we’ll usually skim through all our recent emails and go directly to those that we know and are familiar with to have value. This is how you have to position your email newsletters.

Using the 80/20 Rule, you’ll want to send out great content that is readily useful to your audience 80% of the time. The other 20% of the time is where you can promote your products and services. People know that you’re trying to sell to them, and they’re used to that. The key is to be more of a transparent source of information in a bite size or easy to consume way for your readers that are interested in your industry or products. Take a look at the video below and if you have any questions please feel free to contact us for a Strategy Session.

Remove Autofill Email Addresses in Mac Mail

Remove Autofill Email Addresses in Mac Mail

If you’ve been using Mac Mail for at least a year, you’ll acquire a lot of email addresses for people you have emailed or responded to. While many of them may not be in your Contacts list, their email addresses and names are stored in a cache of information that your Mac will suggest to you when you’re ready to create a contact in your address book from these interactions.

While that’s a great and helpful feature, it sometimes can be annoying when you’re trying to email a known contact and start typing in their name and the autofill or pre-fill address that comes up is an old email address. Or maybe their home email comes up instead of their work email. While you’ll be presented with a dropdown of alternate email addresses for this person, the default one that comes up may not be convenient for you and may sometimes lead to sending to the wrong address.

To fix this you’ll want to open up Mail, and click on the Window option from the top Menu Bar. From there you’ll select the Previous Recipients option:

Mac Mail - Previous Recipients Screen

This will bring up

Mac Mail - Previous Recipients Listed Addresses