Apple Gets a Gold Star in Marketing

Yes it’s here – the apple of everyone’s eye yesterday and today, is Apple’s new iPhone 5S and 5c. And once again, Apple gets an gold star for creating strong marketing buzz and panting anticipation in the mobile device marketplace.  Radio, TV,...

3 Tips for On-Demand Web Marketing

We Want It Now!  This is the era we live in.  I see-I want-I get.  At our fingertips, the worldwide web is ready to give us minimally bridled access.  So whether it’s on-demand TV, 24-hour accessible banking, shopping or bill paying-we want what we want or need...

How To Be Your Brand’s Ambassador

What is a Brand Ambassador?  Is there a sash  or tiara one gets?  Per Wikipedia: “The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use...