Email Marketing Tips and Strategies for Success

Email Marketing Tips and Strategies for Success

These are the slides from a recent presentation on Email Marketing. A video of the presentation will be available later, but in the meantime the slides are available for you to view and download below. 

If you’re a small business owner or entrepreneur and you’re looking to learn some ways to grow your email list and also learn marketing tips to help reach and grow your audience, this is the presentation for you. Now it’s nothing too technical or hard to follow. It’s mainly concepts and best practices along with some statistics to help you design, engage, and even automate your email marketing efforts. This presentation is high level and so anyone from any industry can take from this and put aspects of it into practice immediately. If you’re looking for a custom solution or strategy for your email marketing efforts, please be sure to contact us so that we can help. 

What Are Website Landing Pages

What Are Website Landing Pages

Landing Pages are a very necessary part of your digital strategy toolkit when it comes to your online efforts. While you may have heard about Landing Pages often enough, there are some things you should know about them if you are not yet using them on your website, or if you’re not sure about ways to effectively use them.

This video defines what landing pages are and also provides examples on how to use them. You can really level up your marketing efforts by utilizing several different landing pages on your website with different flavors and offerings of your products and services with items that provide value to your visitors and readers.

How to Keep Your Business Relevant During COVID-19

How to Keep Your Business Relevant During COVID-19

With everything that’s happening these days of quarantining and social distantancing, conducting normal business can be challenging. Whether you have a brick and mortar establishment, home based, or virtual business, keeping your products and services available in the marketplace during these times are different. This presentation is designed to help show you how you can keep your business relevant during these times with the use of use cases, strategy, resources, and tools. You’d be surprised what your capable of doing once you have the knowledge of what’s out there to help keep your brand awareness going despite traditional forms of business outreach.

The main thing I want to highlight is that during this time, it’s important to keep a consistent and relevant voice to your current and potential clients. There are a lot of bigger companies scaling back their marketing efforts and social media outreach and this creates a void where you as a small business can step in and dominate with your offerings. Also consider what your customers mindset will be once this is all over and how they will have been used to how your business pivoted or supplemented their needs, and once things clear up they’ll still be there with you because of how you helped them through a tough time.

(USE THE NAVIGATION BUTTONS TO VIEW THE SLIDES BELOW)

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

In case you missed my presentation from WordCamp Miami, I talked about some free tools and apps that can help create content. The feedback from this was amazing and again I’m continually thankful for the platform and opportunity. As a speaker, the greatest joy in getting up on stage is knowing that what you have to say makes in impact on those in the audience. I’m continuing to do my best with recording these opportunities so that I can share them with anyone who wasn’t able to attend.

If you’d like to get a copy of the slide deck, head over to this article to download it for free.

 

Leveraging Linked In [PRESENTATION SLIDES]

Leveraging Linked In [PRESENTATION SLIDES]

I’m a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good partnerships with other large companies and acquisitions, this platform is still very much relevant for B2B and B2C if you’re aware of how to engage with the audience and users.

This presentation is a highlight of the ways to optimize your profile, tips with using the options for external promotion of other online repositories of your work or websites, along with best practices with creating posts. I’ll be posting the video to this soon for a full replay but in the meantime take advantage of the slides. If you have any questions feel free to contact me with ways you can create a unique offering on Linked In.