Business Strategy, Marketing
If you have a business, you need to have performed a SWOT Analysis. SWOT stands for:
- Strengths
- Weaknesses
- Opportunities
- Threats
In each of those parts you’ll want to identify as much as you can and try your best to document or illustrate areas for awareness and/or improvement. This is a practice that should probably be done once or twice a year, but have your findings reviewed by leadership and staff on a regular basis. If you’ve never performed this before, download this FREE template that will help you document each part of this analysis. If you have any questions please feel free to contact us!
All Posts, Photography, Product Reviews
Yes you heard me right, Adobe is offering a free copy of Lightroom 5. If you haven’t heard of or used Lightroom before, you should know it is an image editing software very similar to Photoshop – but not as hard to learn and use. The support for Lightroom 4 is awesome, there’s many tutorial videos posted by many photography enthusiasts like Kelby Training, Lynda.com, Adorama, and more.
Why is Adobe giving it away? Simple, it’s the easiest way to crowd-source for possible bugs, glitches, and feedback for enhancements before the product is fully launched.
What’s new in version 5? See what Adobe posted:
New Features in Lightroom 5 Beta
- Advanced Healing Brush – Easily remove objects and fix defects—even those with irregular shapes such as threads or lint—with a single brush stroke. Take precise control over what’s being removed as you make unwanted objects just disappear.
- Upright – Straighten tilted images with a single click. Upright analyzes images and detects skewed horizontal or vertical lines. You choose one of four correction methods, and Upright can even straighten images where the horizon is hidden.
- Radial Gradient – Lead your viewer’s eye through your images with more flexibility and control. The radial gradient tool lets you create off-center vignette effects, or multiple vignette areas within a single image.
- Offline editing with Smart Previews – Easily work with images without bringing your entire library with you. Just generate smaller stand-in files called Smart Previews. Make adjustments or metadata additions to Smart Previews and your changes will be automatically applied to the full-size originals later.
- Video slideshow sharing – Easily share your work in elegant video slide shows. Combine still images, video clips, and music in creative HD videos that can be viewed on almost any computer or device.
- Improved photo book creation – Create beautiful photo books from your images. Lightroom includes a variety of easy-to-use book templates, and now you can edit them to create a customized look. Upload your book for printing with just a few clicks.
Ok so enough of the fluff, go to Adobe and login with your username and download your copy. It will only be active to use until June so get cracking!
All Posts, Marketing, Web Design, WordPress
Hungry for more? Right on the heels of last weeks blog are more juicy tidbits for restaurateurs and the importance of having a website. Whether a Mom & Pop or listed at the top of Zagat…tuck in the napkin and get ready for another serving!
* Taking it to Go ~ Because Smartphones have almost become an appendage, it is essential for people to be able to look you up while on the go. When people hear about or pass by a fab restaurant which offers a favored cuisine, the first thing they do is get on the internet and look for more information. Whether that’s the menu or a recent review – if you don’t have a website chances are that those folks might pass you by or pass you up when making their selection. An important point to make here as well is to ensure that your restaurant is easily searchable. You want your entire menu online, dish by dish. Using a PDF may seem like an easy, cost-effective solution as they are easy to download on a computer/laptop. However, in order for someone to find you using a search engine and make proper use of “tags”, you must have an itemized online menu. If possible, you should also try to have a mobile version of your website which will make reading the menus easier if opened on a Smartphone device.
*Cater to the Customer ~ If you are one of the many restaurants that offer catering services in addition to your in-house offerings, people should know this. But guess what, many probably don’t! Aside from your physical menu or waiting for a catering gig call, your website should be used as another promotion tool and done so in a prominent area. The goal is to build greater awareness of the expanded services you offer and generate more business. This way the customer might come to sample some food initially for the catering gig, but might become a faithful fan for other times. And the reverse has happened many times as well – someone comes in and loves a particular dish or your culinary style and wants you to cater an event. It’s all about using each opportunity and tool available to build your customer base – to be in mind for dinner time or party time.
*The Bottomless Cup of Possibilities ~ There are so many layout and design options it’s like a never-ending cup of good Joe. The restaurant web design business has become big business. WordPress designers have capitalized on this and it has become a great website option especially since it’s super easy to manage the content and update regularly. This is “muy importante” for a restaurant with a changing menu and daily/weekly specials. But keep in mind that clean designs are best and adding vibrant, crisp images will make customers eat with their eyes first. An attractive yet informative website with regularly updated content and promotions is a place where customers return time and again – good for their bellies and great for your pockets!
All Posts, Graphic Design, Web Design
Looking to jump-start your design week? Well try out these FREE downloads!
Media Black UI Kit (PSD)
Download free flower photos
Pencil Icon Designs