All Posts, Marketing, Presentation
With everything that’s happening these days of quarantining and social distantancing, conducting normal business can be challenging. Whether you have a brick and mortar establishment, home based, or virtual business, keeping your products and services available in the marketplace during these times are different. This presentation is designed to help show you how you can keep your business relevant during these times with the use of use cases, strategy, resources, and tools. You’d be surprised what your capable of doing once you have the knowledge of what’s out there to help keep your brand awareness going despite traditional forms of business outreach.
The main thing I want to highlight is that during this time, it’s important to keep a consistent and relevant voice to your current and potential clients. There are a lot of bigger companies scaling back their marketing efforts and social media outreach and this creates a void where you as a small business can step in and dominate with your offerings. Also consider what your customers mindset will be once this is all over and how they will have been used to how your business pivoted or supplemented their needs, and once things clear up they’ll still be there with you because of how you helped them through a tough time.
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![How a SWOT Analysis Can Help Your Business [FREE DOWNLOAD]](https://jpdesigntheory.com/wp-content/uploads/2020/04/WP-Featured-Image-SWOT-Analysis-1.jpg)
Business Strategy, Marketing
If you have a business, you need to have performed a SWOT Analysis. SWOT stands for:
- Strengths
- Weaknesses
- Opportunities
- Threats
In each of those parts you’ll want to identify as much as you can and try your best to document or illustrate areas for awareness and/or improvement. This is a practice that should probably be done once or twice a year, but have your findings reviewed by leadership and staff on a regular basis. If you’ve never performed this before, download this FREE template that will help you document each part of this analysis. If you have any questions please feel free to contact us!
All Posts, WordPress, WordPress Plugins
If you’re like me, you’re almost always on your smartphone or have your device in a close reach. It’s not because I want to look busy all the time, but that there are a lot of things that are happening online from social media posts, website metrics, responses to blog posts, and content creation to name a few.
I came across this post from WPMU Dev that highlights quite a few of the apps and tools I use as well as a bunch more including:
- Buffer
- SimpleNote
- PingDom
- Google Analytics
- MailChimp
by Brenda Barron
Blog, Podcast
We’re really excited to be working on another media project. This one being audio podcasts. In these podcasts we’ll be talking briefly on business strategy tactic, social media, and web design on a weekly basis. Because there’s so much information out there, we found it to be easier to let our clients and audience digest the things that will matter to them most and in a quick 15min podcast that gives you the points and then ways to take action.
Some of our podcasts will actually be Q&A’s submitted by you. You can ask us questions for things that you’re facing in your business and we’ll talk about them in the show. Chances are you’re not alone in the challenges you’re dealing.
While we’re working to launch you can visit our YouTube page and see some of the How-To videos and other videos we’ve posted.
All Posts
For the past five years or so, I’ve been really into Podcasts. For me they were an alternative medium for consuming media of all types, from entertainment to business. What I enjoyed the most was being able to listen or watch my content wherever I wanted regardless if I was connected to the internet. It took me back to when I got my first walkman. Anyway, below is a list of Podcasts I listen to that I wanted to share for your enjoyment and inspiration.
StartUp
This podcast has setup their series into seasons, much like a television show. I would highly suggest you start listening from the beginning and binge your way to the most current episode. StartUp profiles their own business behind the scenes on a weekly basis from team meetings, proof of concept, investor meetings, and a whole lot of other transparent takes on their “startup” business. The second seasons profiled an online dating startup.
Online Marketing Made Easy
Amy Porterfield has been inspiring I’d say hundreds of thousands of people with her smart and easy to consume marketing tips. She occasionally will interview marketing gurus that we all have heard of and probably follow to pick their brains on current trends, how they got started, hurdles they’ve overcome, and then tips and freebies for listeners.
The EntreLeadership Podcast
This one is brought to you by the folks at studios of the Dave Ramsey show. Each week they provide great business tips mainly from a leader or business owner perspective. Team building, corporate environment, and topics all in between. Occasionally they’ll interview well known industry leaders to talk about their experiences as well. This podcast usually is about 45 or so minutes each week, but is really worth your time, especially in a long commute.
The $100 MBA Show
I really look forward to starting my day with the energy that Omar Zenhom has for his shows. This guy actually produces a 10min podcast for every day of the week. That’s right, 7 days a week he’s got a show for you to listen to. Each day he offers great tips on marketing, small business advice, good habits, and more. Once you’ve listened to a few of his shows, you can see why he has an award winning show, but also a great business behind it due to the wealth of knowledge he puts out in bites for free each day.
Career Tipper
Michele Badie is a friend of mine, and is here in Orlando. She is the author of this weekly “Confidence Conversation” with local movers and shakers of various industries around Central Florida. What I admire about her most is that she interviews people that’s she’s never met. Typically when you hear interviews they’re by people who have a good enough connection to approach the ability to have someone sit down and open up about their history and experiences. Be sure to check out her casual podcast to learn more about some influential local leaders around Orlando, FL.
These podcasts above are really just a few that I listen to. If you have some that you listen to, let me know in the comments below. I’m seeing Podcasting really pick up over the last two years and there are plenty of great content creators out there publishing information that we can all benefit from.
