Recently I was featured on a webinar with the African American Chamber of Commerce of Central Florida where I presented on How To Keep Your Business Relevant During Covid-19. We’ve been telling our clients during strategy consultations what they’ll need to be doing to keep their brand recognition alive during this time of quarantining and social distancing. Not all businesses are open, and some are but operating with limited products and services. Meanwhile others are taking steps to keep their marketing efforts in tact to be ready for when the marketplaces open back up.
In this webinar I give a bunch of tips, strategy, and resources that you can use right now to create engaging content for your audience and keep relevant during this time.
Special thank you to the AACCCFL for having me as a guest presenter. They’re really doing a great job with featuring various local business professionals as well as elected officials each week answering questions and providing resources for the community here in Orlando and beyond. Be sure to visit their website to see upcoming webinars and resources.
With everything that’s happening these days of quarantining and social distantancing, conducting normal business can be challenging. Whether you have a brick and mortar establishment, home based, or virtual business, keeping your products and services available in the marketplace during these times are different. This presentation is designed to help show you how you can keep your business relevant during these times with the use of use cases, strategy, resources, and tools. You’d be surprised what your capable of doing once you have the knowledge of what’s out there to help keep your brand awareness going despite traditional forms of business outreach.
The main thing I want to highlight is that during this time, it’s important to keep a consistent and relevant voice to your current and potential clients. There are a lot of bigger companies scaling back their marketing efforts and social media outreach and this creates a void where you as a small business can step in and dominate with your offerings. Also consider what your customers mindset will be once this is all over and how they will have been used to how your business pivoted or supplemented their needs, and once things clear up they’ll still be there with you because of how you helped them through a tough time.
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If you have a business, you need to have performed a SWOT Analysis. SWOT stands for:
In each of those parts you’ll want to identify as much as you can and try your best to document or illustrate areas for awareness and/or improvement. This is a practice that should probably be done once or twice a year, but have your findings reviewed by leadership and staff on a regular basis. If you’ve never performed this before, download this FREE template that will help you document each part of this analysis. If you have any questions please feel free to contact us!
If you’re like me, you’re almost always on your smartphone or have your device in a close reach. It’s not because I want to look busy all the time, but that there are a lot of things that are happening online from social media posts, website metrics, responses to blog posts, and content creation to name a few.
I came across this post from WPMU Dev that highlights quite a few of the apps and tools I use as well as a bunch more including:
We’re really excited to be working on another media project. This one being audio podcasts. In these podcasts we’ll be talking briefly on business strategy tactic, social media, and web design on a weekly basis. Because there’s so much information out there, we found it to be easier to let our clients and audience digest the things that will matter to them most and in a quick 15min podcast that gives you the points and then ways to take action.
Some of our podcasts will actually be Q&A’s submitted by you. You can ask us questions for things that you’re facing in your business and we’ll talk about them in the show. Chances are you’re not alone in the challenges you’re dealing.
While we’re working to launch you can visit our YouTube page and see some of the How-To videos and other videos we’ve posted.