Great Ways to Market your Restaurant Online Successfully, Part 2-More Tantalizing Tidbits

Hungry for more?  Right on the heels of last weeks blog are more juicy tidbits for restaurateurs and the importance of having a website.  Whether a Mom & Pop or listed at the top of Zagat…tuck in the napkin and get ready for another serving!

* Taking it to Go ~ Because Smartphones have almost become an appendage, it is essential for people to be able to look you up while on the go. When people hear about or pass by a fab restaurant which offers a favored cuisine, the first thing they do is get on the internet and look for more information. Whether that’s the menu or a recent review – if you don’t have a website chances are that those folks might pass you by or pass you up when making their selection. An important point to make here as well is to ensure that your restaurant is easily searchable. You want your entire menu online, dish by dish. Using a PDF may seem like an easy, cost-effective solution as they are easy to download on a computer/laptop.  However, in order for someone to find you using a search engine and make proper use of “tags”, you must have an itemized online menu.  If possible, you should also try to have a mobile version of your website which will make reading the menus easier if opened on a Smartphone device.

*Cater to the Customer ~ If you are one of the many restaurants that offer catering services in addition to your in-house offerings, people should know this.  But guess what, many probably don’t!  Aside from your physical menu or waiting for a catering gig call, your website should be used as another promotion tool and done so in a prominent area.  The goal is to build greater awareness of the expanded services you offer and generate more business.  This way the customer might come to sample some food initially for the catering gig, but might become a faithful fan for other times.  And the reverse has happened many times as well – someone comes in and loves a particular dish or your culinary style and wants you to cater an event.  It’s all about using each opportunity and tool available to build your customer base – to be in mind for dinner time or party time.

*The Bottomless Cup of Possibilities ~ There are so many layout and design options it’s like a never-ending cup of good Joe. The restaurant web design business has become big business.  WordPress designers have capitalized on this and it has become a great website option especially since it’s super easy to manage the content and update regularly.  This is “muy importante” for a restaurant with a changing menu and daily/weekly specials.  But keep in mind that clean designs are best and adding vibrant, crisp images will make customers eat with their eyes first. An attractive yet informative website with regularly updated content and promotions is a place where customers return time and again – good for their bellies and great for your pockets!

Market Your Restaurant Online Successfully, Part 1-Necessary Ingredients

In the first of this two-part series, I delve fork-first into what should be on your success plate for your restaurant via the world wide web and which content accompaniments will have your customers coming back for more.

*It’s Like a Restaurant without Signage ~ Restaurateurs everywhere, you may offer fantastic platings and have a location that rivals cobblestone street cafes in France, but today’s savvy foodie eats with their eyes first…ON THE INTERNET. What about the power luncheon you’re boss asks your to book and you need that perfect location with a swank menu to ink the deal?  Or the family of 7 traveling from Virginia to Maine who needs an affordable, family friendly menu with ample seating?  In 2012, 90% of consumers first instinct is to Google everything – that’s even for the neighborhood coffee & biscotti café. One of the most successful ways for potential customers to know how fantastic your spot is- is if you have a website. This reigns true if you’re a small Mom & Pop coffee shop, a breakfast & lunch only establishment, or have won a “Best” culinary award for your fusion creations. Wherever you are and unknown vs. well-known, it is imperative you have a web presence to:
1. let the world know you exist and give them a visual perspective of your establishment and its offerings;
2. stay relevant & competitive with other restaurateurs within the same category or cuisine within your surrounding neighborhood/area;
3.  make the world aware of accolades you’ve received and watch them influence your prospective patrons; and last but most importantly
4. obtain new and possibly life-long, faithful patrons.
*A Sour Ingredient? ~ If you’re still not convinced a website is necessary, here’s an eye-opening scenario. If you don’t have a website you could be opening yourself up to reviews of your food and/or service via such sites like Yelp which allow visitors to say something influential about your establishment. And wait, here it comes…AND POST IT ON THE WORLDWIDE WEB WITHOUT YOUR PERMISSION. Whether flattering or not, you won’t have a voice and presence on the www to contradict it will you…Convinced now? I have disregarded many a YELPing, whinny patron’s review when the restaurant’s website reflects legitimate and noteworthy criticism and compliments.

*Wanna Really Start Cookin’? Add Some Social Media ~ Social Media is big business in every business arena around. Facebook, Twitter, Digg, Stumble Upon…and even more to come. And the great thing about Social Media is that it’s free! Tweet about your most popular pizza made with all organic ingredients.  Create a Facebook page for your restaurant and get customers to Like it. Dish on Digg about this seasons new menu and why your patrons need to give it a test run.
Another great Social Media tool is blogs. Much like this one, blogs can be influential depending on the level of content writing, and what other mediums the blogger is using to expose your restaurant to the world. And if they have a decent following in the industry for which your business belongs to, that’s even more exposure in addition to your other online marketing tools. I’ve seen this at work with a recent client for which I blog and how their customers responded to it. The blog influenced someone to order a dish they never had before and now they are absolutely in love with it. AND they bragged to others about it and now that establishment has 3 new customers. Ahhh…the power of suggestion.
Check back next week when I add the remaining ingredients  for a stellar, set you apart from the competition restaurant website. And if you think you should toss this advice out with your table scraps, check out http://www.google.com/analytics/customers/case_study_cke.html  and see what CKE Restaurants founder Carl N. Karcher found behind the curtain about his restaurants web presence!

Dear Designers, Please Learn Development

Dear Designers, Please Learn Development

(and vise versa)

It’s been an ongoing debate since perhaps the beginning of time– can a person use their creative and analytical brains (right and left, respectively) with equal skill. Obviously, there were some who did it well– artist and inventor Leonardo da Vinci comes immediately to mind– but what about in today’s society, in particular the gap between web designers and developers. Should there be an overlap in skill sets?

While I admit that having specialization of labor, as a whole, has brought many benefits to society, in this particular case of website creation the two divergent mindsets are working toward a common goal. It is less like a composer and a biochemist and more like an interior designer and an architect.

Because there is a shared purpose and desired product/outcome, even if the design and development work is split between two individuals, there is the expectation that they will have to communicate to each other to reach the client’s goals. It becomes necessary, even on a basic conversational level, for both the designer and developer to understand parts of the other’s job and associated vocabulary. Ignorance here will benefit no one.

How much more of an overlap might be necessary depends on what type of services you offer  individually. Obviously if you are a lone designer offering a PSD to HTML service, you’ll need to know HTML and CSS. If you are a solo web developer putting together a web app, being able to put together a cohesive user interface is a must. The right brain/left brain skill set overlap becomes then an extending of the basic level of understanding needed to interface with the other half– be it designer or developer. This is more, I believe, a matter of personal preference than a mandatory learning because it requires the individual to be confident enough in his or her skills to carry out the tasks of the other.

While we can argue the merits of separation all day, the fact is that neither designers  nor developers operate in a vacuum, completely cut off from the other. There is a symbiotic relationship between the two, put in place by the very nature of the work. Considering how tightly the Internet connects us all together, it seems even more counterintuitive to fight to keep the right and left brains completely divided. After all they do make up one mind.

5 Clean Website Designs for Inspiration

Clean (clutter-free and simple) website designs are very popular and give your website a very professional look. Here are 5 examples of clean designs that we hope will really inspire you.

Scout Campbell Photography
Created by: Mark Dobmeier (Me)

Country Club Pet World
Created by: Mark Dobmeier (Me)

Coco’s Doggy Daycare
Created by: Mark Dobmeier (Me)

QSoft Consulting
Created by: Design Theory Team

Laser Med
Created by: Mark Dobmeier (Me)

Here are some common design features that you might find in the websites displayed above.

  • Clutter-free
  • Minimal design
  • Ample use of white space
  • Color schemes that use very few colors and are not heavily saturated
  • Clean edges and straight lines
  • Solid background colors (no textured/patterned backgrounds)
  • Typography that is well-composed
  • Powerful imagery

What are some examples of clean website designs that you’ve found?

Getting over the Hump – An Inspiration for Blog Writers Block

Even those who have great aptitude in writing sometimes find themselves with literally NO WORDS! Unlike our verbal language, writing is actually one of the most difficult activities that we humans use to formalize communication sin la boca (without your mouth if you don’t speak Spanish).  It sounds simple but as Wikipedia has defined it:  writer’s block is “a condition, primarily associated with writing as a profession, in which an author loses the ability to produce new work. The condition varies widely in intensity. It can be trivial, a temporary difficulty in dealing with the task at hand.”  Uh, yeah- I couldn’t have said it better.  But what does one do when the deadline is looming and the children are to bed and it’s man vs. machine and you realize…I’VE GOT NOTHIN’!  Thank God writing pro’s like Mike Rose (famed UCLA Graduate School faculty member and author) even acknowledges that it truly is “an inability to begin or continue writing for reasons other than lack of basic skill or commitment“. Whew…I’m off the hook a little!  But now what do I do about it?

Why do you we do this to ourselves…it‘s supposed to speak back to you right? Like in some gone from a book to the big screen movie—the leading character is some highly paid British actor/actress paid to throw their laptop out the window of their 5th story NYC walk-up in utter despair.  Yeah…in the real world most of us don’t have the kind of money that allows for those despairing moments.  So I have opted not to spend hours wasting good wine or time employing this useless tactic. Instead I think it’s best to stare at something else.  Walk around your house- look at some pictures, clean, cook, do a little laundry or run an errand.  Heck, play with your kid or a game of chess with your spouse.  Do something else besides stewing in the quagmire of I have no clue. You would be amazed how making the best salmon with a lemon dill sauce can jump-start a blog idea.  Personal Example: One day I was frustrated about a concept I dreamt about (and DID NOT GET UP & WRITE IT DOWN.. I know bad, bad, bad) and was about to scream when my daughter asked me to color with her.  As I was taking note of how precise my “staying within the lines” was and how the unbridled charm of a child’s Crayola skills were, yes the cliché lightbulb went off.  And before you knew it, while she was still coloring outside the lines, I was pecking away on my laptop.  Writers cramp over came writers block and I was grateful for it.


You know what they say in real estate…Location, Location Location.  And I agree. After a very busy weekend and stressful morning I found myself not able to color in anybody’s lines or muster up enough energy required to even stare at a blank page.  So what else could I do to get the boost usually relegated to a high-priced cup of Starbucks coffee?  I went outside. Yup in the lovely 70° weather, I listened to the sounds of a almost perfect May day  in Connecticut.  And before I knew it, several titles/concepts came to me which enabled me to write this blog AND  birth 2-3 ideas for some other projects.  Fantastic right!  Sometimes a simple change of location can do wonders for inspiration.  Being jailed at your desk is not worth it when you can get some fresh air and use the objects/sounds/feelings around you to motivate your imagination. Like an artist who can use a host of colors or materials to create their masterpiece, so can writers.  And I’m not talking laptop vs. plume…I mean what you use to connect ideas/concepts/words together to tap into your linguistic intelligence and unlock the door to your next novella. 

1.) Interview a customer about particular concerns/challenges as well as solutions and then blog about it.  I’m sure they will love the attention & it gets their name advertised in social media for free. Or you can opt to share an anecdote about an issue that occurred in your own business, from the problem to the solution.

2.) Dialogue with industry-friends via social media and let the responses shape a blog post or video blog with them weighing in on topics relevant to industry news items.

3.) Consider product or service comparisons, a Consumer Reports of sort but on issues like social media, graphic design, use of WordPress themes vs. traditional HTML websites.

4.) Report on a conference or webinar you attended giving perspective to real issues facing people in your own industry or some great highlights and tricks of the trade that you learned.

5.) Address customer questions you’ve received on the same topic/aspect of service.  This lets them know that you’re listening and are willing to receive feedback once it’s out on the www.

6.) Expand upon a comment you wrote on someone else’s blog & parlay that into your own blog post. Tread lightly here, these are your peers after all.  But bringing in a different angle never hurts.

7.) Correlate what inspires your daily life into the business world and create a blog connection. Hence, look out for my upcoming blog “Coloring In and Out of the Lines in Social Media” – thanks to my daughter’s crayons.