All Posts, Content & Copywriting, Web Design
Creating and designing a new website is an exciting project. Initially you’re thinking of all the possibilities and great ideas of what it will be. Content though, textual, isn’t always a fun thing to conceptualize. Is it a better practice to curate your content prior to designing your new website? Here are some points to argue both sides.
Explaining Your Product or Service is Verbally Easy
When we talk to new clients about their businesses, or why they decided to start a business, I notice them lean forward and eyes widen. This is because they’re enthusiastic about what they do and what they want to do in the world. Even if it’s a community based venture, the excitement of making products that make lives better, or a service that saves time and money is easy to talk about.
Now you’ll need to take those key talking points and make them sound good in sentences and slogans. Stringing together a story that flows correctly from left to right and not jumbled or out of order. In our discovery phase of our projects we like to take time to understand the vision of our client’s business ideas are. We need to understand it and grasp it for ourselves in order to create a website, photography, and business strategies that will not only compliment but also magnify these aspects. This can be daunting for most. Imagine stage fright, but for content on your website.
Solutions:
- Hire a content or copywriter. They can take notes on your thoughts as you speak and translate the important key elements and combine engaging words that when it’s all put together makes a resonating impact on your readers and visitors.
- Record your own conversations when you’re describing your trade. Then pick out the things you repeat often, or the things that you notice happen to resonate more with the people you’re talking to.
- Create videos where you’re talking or describing your products and services. It’s no secret that videos are popular everywhere from SnapChat to YouTube and Facebook Live.
Web Site Pages to Navigation
Typically when creating a website you’re going to have a few common pages like; Home, About Us, Contact, and Services. (Side note, think about renaming those to something more creative. It will entice your visitors to click around more.) Now for the rest of your pages you’ll need to think about what makes sense and what order you’ll need to place them. For example, will it beneficial to have a small photo gallery on your home page? Maybe a three column display of products you have recent on sale under the main banner of your home page? Are you active in social media? And if so will it be best to showcase that in a predominant way?
You’ll also need to think about landing pages. Specific pages that talk about just one topic/product with an effective call to action and opt-in form. While these elements could be found on your home page, there are also many other things found on your home page that aren’t in total singularity. Hence why landing pages can be more effective at mainly selling a product or lead generation.
Page layouts are important to consider. You can go with the same set up for each page, but that’s not always something that works for every website. Some pages are worth being segmented into columns as a whole or various columns throughout the page.
Are sub-menus worth your visitors time and effort? For this you may need to do some split testing to understand what truly works, but it is valuable to consider when designing your pages.
Be creative and captivating with what is above the fold on each page of your website. This is the part of the page you see before scrolling down to see more content on the page you’re on. A lot of times what sits above the fold is crucial to the attention and staying power of your visitors. Pay attention to your bounce rate and see if what you’ve setup is working for you. Content also plays a big role in this too!
Solutions:
- Consider creating a sitemap. You’re going to want to create one maybe on paper using a pencil to plan out how your pages and subpage structure will be. This flows right into navigation because depending on where your visitors come into your website, you’ll want to make sure they’re not lost as they get around but also easily identify how to get to the information they need and find what page it is on.
- Check out your competitor websites and see what works for them as a user. Take notes on what you don’t like as well because that’s exactly where you’ll be able to improve on elements and layouts you felt are lacking.
- A/B testing your layouts for various pages. Your visitors may stay on some pages more than others. See if there are similarities in the page layouts on the pages with more staying power over your other pages.
When Does It All Come Together?
For some of our clients it helps to see examples of page layouts before considering the content that will go on each page. And for others they have a general idea on structure but aren’t sure what pieces of content should go where and what is more important than others to be strategically displayed. We’re more of a proponent to knowing the base pages and names, then the content for each of those pages. Not all of the content usually fits or is necessarily going to work on the initial page(s). After the first round of designing, it becomes evident on what content is lacking and also what layouts are conducive for reading and navigation. We usually make those adjustments and sometimes add filler text or graphics to then bring back to our editors/copywriters to then create more elements to better balance each page.
This is our process and view on how we do things in short. What do you do differently? Let us know in the comments below!
image credit: Patrick Tomasso
All Posts, Domains, Web Design
I’ve been managing domains for over 9 years now. It’s not necessarily a hard job, even though hosting can be difficult. But for this article we’re going to stick to the business of domains. Acquiring a domain isn’t extremely challenging. There are apps from hosting providers you can use, or you can go the traditional route of creating an account with a hosting provider from your laptop 24/7 and buy domain names to your heart’s content.
Let’s Talk About Domain Registration
You can purchase a domain name anywhere from $5.99 to several thousand dollars. You scoff? Yes I typed that correct, several thousand. We’ll get to that in a just a few. The reason why you can purchase a domain for so cheap is usually because of the introductory prices offered when creating an account with a hosting provider. GoDaddy is probably the most well known, and at times infamous when it comes to domains.
Because the price of domains are so low for the most part, the recurring fee to renew your registration only happens on the anniversary of when your purchased it (or first registered it). Normally when it comes time to renew you’ll receive an email anywhere from 45 to the last few days leading up to your expiration. You may need to check your spam folder if you are missing these or if you previously opted out of receiving promotional emails from your provider.
Now on to the Good Part
When it’s time for your domain to renew, and you don’t renew it and it expires, it is released into the wild. Like the baby dolphin you helped raise from early childhood to an adult released back into the ocean. Because well, the internet is rather large like the ocean. I digress. So what happens when you want that domain back? Well if it is within the 30 days of expiration, your hosting provider still has it. They essentially “park” your domain hoping that you or your visitors will notice all the new banner ads that replaced your beautiful and well curated content and all your pages.
You can quickly contact your provider and pay the price for renewal (and possibly any lapse fees) and within moments your old website is back online and no more funky ads. But what do you do when it’s no longer in the hands of your provider? Well, you may be into some real trouble. There are people out there that scour the internet with apps and code waiting for domains to become newly available and buy them up for that same inexpensive low price like you did, but they place their own ads up along with a nice message on how if you’d like to purchase “this” domain you can have it for a price. In some cases the price is listed, and could be a couple hundred dollars. But if your website had high traffic, and continues to show a lot of visits from unsuspecting patrons, the resale value goes up. Oh and if you or other people submit that form to inquire about purchasing the domain, the price goes up. Almost like a catch-22 huh?
I’d like to say it’s not fair and there should be laws against this type of behavior in the market, but all of this could be avoided if hosting provider fees are taken care of on time.
This whole write up is to shed some light on a lesson for domain owners. It’s rather inexpensive to acquire and retain a domain name, or several of them at that. Think really hard if you no longer want to keep a domain. The headache of trying to get it back later could be way worse than just paying the $15 or $20 it is to renew it for the year.
Thoughts? Do you have a domain you’d like to get back from someone who bought it after it expired? Contact us and we’ll offer you some personal advice. Worse thing you can do is not to educate yourself on what options are available to you.
Product Reviews, Web Design
We understand that in the business world, having a website enables your organization to reach a larger audience at a marginal cost and in 2014, it’s an absolute must. But what about God’s business? Many people don’t think the two are related (or maybe that they should be), but they are. We are a digital and mobile device generation! Most of our kids have them right along with us and sometimes even before us! We want and often need accessibility to ease our busy lives, hearts and minds as well. Since the goal of most church ministries is to evangelize the Word of God and promote biblical teaching and doctrine, a website is a wonderful and essential way to do just that. In this blog, I submit the Top 5 Reasons of why your church needs a website, as well as the ways it can contribute to the higher calling.
1st Stay in touch ~ For most churches, they limit their “marketing” to handing out Sunday bulletins or posting newsletters on the bulletin board to keep members informed of meetings and publicize events. However, many of your members may forget to pick up a bulletin or lose it sometime during service and miss out on key information. By having a website, you can post that information and so much more with just the click of a mouse day or night. Therefore, a website is a great interactive way to stay in touch with your members , whether they’re at home or on-the-go with a mobile device.
2nd Casting a larger net & being fishers of men ~ In 2014, it’s imperative to reach out and impact the the world for the kingdom of God in as many ways as you can. We see this in the diversity of music – contemporary, traditional and even Gospel Rap. If His Word is not intended to “return to him void,” then use this medium coupled with faith to accomplish the goal. A website can also provide you with a wonderful opportunity to let others know what your church is all about and what they can gain from attending your services or joining.
4th Championing the cause ~ If there is a particular area of focus for your church, let’s say in eradicating homelessness or missionary work in other countries, a website is a great way to let the world know and solicit others assistance. Many large organizations (such as World Vision) utilize their website to bring a greater awareness to the causes they champion, while offering ways to be a part of a mission or collect donations online to assist those efforts.
5th The lost sheep and those in need ~ If one of the primary purposes of the church is to help people, then a website is a fantastic tool to do so on a global scale. There are people in this world that are hurting, who may be at a point in their lives where they need encouragement or may be in real, desperate straits. What a great testimony of kingdom work you’ll create by extending yourself beyond your physical address to someone in another state or even a different country. You can offer inspiring messages, videos, music and other helpful products such as books and inspirational home accessories.
The Wrap Up: If the sky is the limit and the ultimately desired destination, why not embark on this journey of faith for your ministry and church? If you believe that the bible was written by man and inspired by God, is it possible that the internet can be used as a tool to reach out to the hedges and highways for His purpose?
Send me a comment and let me know your thoughts on this tool for growing your ministry.
Blog, Product Reviews, Web Design, Web Development
Most people are familiar with the term search engine optimization, or commonly termed, SEO. This is a critical aspect in both design and success of your websites content and drawing people to it via search rankings. So consider it not the roof of the house but truly a part of the foundational structure of your website. And there are great rewards if your website contains SEO rich keywording and proper tags.
“A website isn’t worth having, if no one can find it!
So if you really want to build traffic to your website or blog, you will be thinking of SEO as something paramount to your site’s developments. Majority of webmasters only do the things required to gain a good amount of search engine traffic, but very little actually measure their site’s SEO value.
You Are Being Out Ranked!
One of the best articles I’ve read about rankings comes for the industry gurus of HubSpot. Rebecca Churt’s blog titled, “How to Conduct a Competitive SEO Audit to Outrank Industry Rivals” says it all. In this article, she lists 5 Simple Steps to Perform Your Own Competitive SEO Analysis which include:
-articulate your buyer personas;
-identify key competitors;
-explore what the competition looks like; and more!
Measuring via Your Analytics
So much data is now available through the various analytics systems, and the one most commonly used (and respected) is Google Analytics. The key to successful utilization of it is to focus on the data that matters most. By focusing on the reporting metrics, you can get a sense of the true ROI and the value of your SEO efforts. Start your analysis by looking at the number of visitors to your site, where they came from, and most importantly, what search terms they used. Just this preliminary information alone, will tell you is how well you are doing at getting more people to visit your website while increasing the visibility of your business and/or service.
What’s the Hook in Link Building?
Within the SEO communities, you will often hear the term “links” and/ or link building. What that really means is that a link from another website links to your company’s site. SEO link building requires that the site linking to yours must indeed be trustworthy link and furthermore, related to your business. Valuable links come from trusted sites like:
- Educational institutions that your company has a relationship with;
- Local and national organizations you or your company has an affiliation to;
- Any number of relatively unknown but reputable business and industry-related directories;
- Similar industry online publications; and more!
The Key is Keywords
While considering the written content of your website, make a conscious selections of commonly used keywords and phrases to increase your chances of climbing the search engine ranks. Think of yourself as the consumer and even consider looking up certain terms in a Thesaurus to determine commonly used words that most users in your industry might use. A test run on your success at this would be search engine sites and paste them in the major search engine sites you want to be found on, then hit the search button. Whatever page your site is will determine how effective your SEO investments are.
Honk Your Horn For More Traffic!
Increased traffic for your website and if you’re not getting enough of traffic as evidenced by your analytics, it means you need to tweak your process (eg, keywording) and do more optimization. Try keeping a record (easy enough in an Excel spreadsheet) how much traffic your website increases after each new method is implemented. Then move forward, scale back or consider a new method based on the data collected and analyzed. This is a simple way to determine the true value of your SEO efforts.
The Sum of it All
SEO is instrumental to content builders whether you are a web designer or blogger. We don’t have the luxury of ignoring the SEO value of our websites; investing time and resources into a zero-yielding ROI and a non-existent consumer base.
Marketing, Product Reviews, Web Design
Today via email, I received the Executive Summary released today by Lyris (penned by The Economist Intelligence Unit) titled “Mind the marketing gap – Sizing up marketer and consumer perceptions.” The article indicated “The findings of…surveys indicate some gaps in marketers’ perception of how consumers want to engage with brands, what influences their purchase decisions and how they view privacy.” I found this article very interesting and I’ll share some tidbits from it below. Considering their findings, I began thinking about how we marketers view our marketing campaigns vs. how consumers interpret our attempts, successes and even failures.
When designing websites, I often say that I create with my marketing & copywriting hat on and then flip it backwards to gauge the visitors utilization response. Is it user friendly? Does the imagery and written content engage me? And so forth. Admittedly, I don’t always do that with print collateral to the same extent. But I should. So I want to share some of what the Executive Summary disclosed in hopes of educating both you and I on what we’re doing right, wrong and what we should be doing and considering as we engage our consumer audiences. It’s just a few tidbits but you can access the whole article on the hyperlink above.
“Consumers are put off by superficial personalization, but they appreciate customized product recommendations.
About 1 in 5 consumers say that customized offers are more likely to meet their needs than mass market offers and
that inclusion of personal details (e.g. previous transactions) makes them feel valued as customers.”
“Ways of engaging and influencing consumers vary by industry. Industries like travel, automotive and entertainment are investing in data to increase customized promotions. For automotive executives, deep analysis of consumer data top
the list of marketing strategies at 30%—higher than the all-industry average of 23% and up from 13% five years ago. The
automotive industry leads all others in spending on corporate websites, which is closely aligned with consumer
preferences. The clothing industry, on the other hand, spends more than other industries on branded social media
pages, even though clothing consumers are least likely to say they prefer to engage with brands through those
channels.”
