How to Identify Your Ideal Customer Profile or Avatar [PRESENTATION SLIDES]

How to Identify Your Ideal Customer Profile or Avatar [PRESENTATION SLIDES]

Business Strategy, Marketing

Finding your target customers can sometimes be hard to do as a business owner. You’ll find yourself asking a bunch of questions that may sound simple, but the answers could be really cloudy. Especially in the days of online marketing, social media, and digital networking.

This slide deck will help if you’re just starting a new business or even if you’ve been in business for some time but are looking for ways to find and attract new customers for the products and services you offer.

Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
Identifying Your Customer Avatar Image Slide
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Leveraging Linked In [PRESENTATION SLIDES]

Leveraging Linked In [PRESENTATION SLIDES]

All Posts, Marketing, Social Media

I’m a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good partnerships with other large companies and acquisitions, this platform is still very much relevant for B2B and B2C if you’re aware of how to engage with the audience and users.

This presentation is a highlight of the ways to optimize your profile, tips with using the options for external promotion of other online repositories of your work or websites, along with best practices with creating posts. I’ll be posting the video to this soon for a full replay but in the meantime take advantage of the slides. If you have any questions feel free to contact me with ways you can create a unique offering on Linked In.

Google analytics | What to Know as a Beginner [Full Presentation Slides]

Google analytics | What to Know as a Beginner [Full Presentation Slides]

All Posts, Free Stuff, Marketing, Presentation

This weekend I had the pleasure of being one of the speakers at the biggest blogging conference in Florida, FL Blog Con. My presentation was on Google Analytics, to help people who may be familiar using GA and those who have heard about it but haven’t really used it yet.

Now if you’ve ever taken a look at Google Analytics you know it can be a bit daunting at first. There’s a bunch of panels, different sections, numbers and graphs everywhere. To even understand where you should go and what means what can be a complete turn-off for a website owner just looking for simple information on a count of visitors to their website during a certain time and where they came from.

Google Analytics Title Screen

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This presentation I highlight some key areas that house some good information for most beginner users to see what’s working or what’s not working with the content and traffic on their website. Thank you to all those that attended. There wasn’t an open seat in the whole room and the questions you asked were great!

Thanks for the photo @jodymask
Add A New User to Your Google Analytics Account

Add A New User to Your Google Analytics Account

How to, Marketing

If you’ve been using Google Analytics for tracking your website data, but need to grant access to someone, this is the article for you. The whole process takes less than 5 minutes to complete.

First you’ll want to log into your Google Analytics account. Once logged in you’ll be seeing your main Dashboard with some quick information like a graph and traffic information. Look on the left for the navigation options and click on the Admin link at the bottom left.

Admin Screen

 

Once there, you’ll see your account name and then a few links in the middle. One of which says User Management. You’ll want to click that next. This will bring up a screen with any existing users that have access and also display their level of access. You have the ability at this point to modify any of those rights as well as remove any users who should no longer have access to your data.

On the top right you’ll find a big blue + symbol, click on Add new users.

Google Analytics - Add new user

This will being up a screen that will give you the ability to add a new user. You’ll want to enter their Gmail account. And below that you can specify their level of access in the Permissions box. It’s self explanatory, but if someone needs more than just the ability to view and read your data, you’ll be able to grant that access here.

This is helpful when working with a marketing account manager who will be helping you with your digital marketing efforts, as well as a web designer/developer. The data found in your analytics will help show the following:

  • Number of people visiting your website
  • Where in the world people are visiting your website
  • Keywords people are using
  • Bounce rate
  • Average time spent on each page
  • Audience details
  • Mobile and desktop views and behaviors
  • And so much more

I hope this was quick and helpful to you. If you have any questions please feel free to contact us or leave a comment below.