How to Archives - Design Theory

Did You Know You Can Schedule Pages and Posts to Publish in WordPress?

Time is a precious resource for every business professional. What if your website could manage content publishing for you while you focus on running your business? With WordPress, scheduling posts and pages is a powerful feature you can easily leverage to streamline your workflow and maintain consistency with your audience. This quick guide will explain why this feature is a must-have, share real-world examples, and provide step-by-step instructions to help you master it right now.

Staying consistent with your content is critical for engaging your audience, driving traffic, and improving your website’s SEO. But busy schedules often mean missed opportunities to post on time. WordPress solves this problem with its scheduling tool, allowing you to plan and automate your content strategy. Some of the key benefits are:

Save yourself time by no longer needing to manually post at odd hours
Get consistent and keep your audience engaged with regular updates/publishing
Spend more time creating quality content and less time worrying about publishing logistics

Theory Scenarios

Fitness Blog Weekly Updates: Sarah, a fitness coach, publishes her “Workout of the Week” every Monday at 6 AM. Instead of waking up early, she schedules her post in advance, ensuring her audience gets the content as promised.
E-commerce Promotions: John, an online retailer, schedules pages and product updates to coincide with the launch of holiday discounts. This ensures his site aligns perfectly with his marketing campaigns.

How to Schedule Pages and Posts in WordPress

Follow these simple steps to schedule your content on your WordPress website:

1.Log In to Your WordPress Dashboard

Navigate to your WordPress site and log in using your credentials.

2.Create or Edit a Post/Page

Start a new post or page or edit an existing draft.

3.Locate the “Publish” Settings

In the right-hand sidebar of the WordPress editor, find the “Publish” section.

4.Set a Future Date and Time

•Click the date field.

•Use the calendar to select your desired publish date.

•Set the time in 24-hour format (e.g., 14:00 for 2 PM).

5.Click “Schedule”

Once you’ve confirmed the date and time, click the “Schedule” button. WordPress will now handle publishing for you.

Providing User Access to Your MailChimp Account

All Posts, Email Tips, How to

There’s another option for giving access to your MailChimp account without needing to provide your account username and password. In our agency we prefer the following approach because we’re able to gain access to our client accounts at different levels, and access is relatively instant.

Follow These steps:

Log into your MailChimp account and click on your profile icon that is located at the top right of your screen

On this next screen you’ll see a menu listed under your account/profile name. Click on Settings and it will drop down a sub-menu, and then you can click on Users.

This next screen you may see a list of users if there was previous access already provided. So it’s a good time to check to ensure the right people should still have access and revoke access to any that no longer need it.

You’ll see a Invite User button on the right of your screen, click on that.

Now you’ll enter in the email address for whom you’d like to invite to your account to have access. You’ll see a list of options below for: Viewer, Author, Manager, and Admin. For most cases providing Author access will be sufficient. Enter the email address of the person you want to grant access to, then choose an option in the User type section. Add an optional message to share instructions or other information for that person. Once you’re done with your selections you can click on the Send Invite button located just below the entries.

The email invitation asks the recipient to join your account under the user level you selected. The recipient can create a new username and password, or log in with their existing Mailchimp account. To better protect accounts with multiple users, add 2-factor authentication to your Mailchimp account.

How To Get Your Google My Business Page Review Link

How to, Marketing

Having your customers and clients leave you positive reviews is a fantastic way to organically grow your business profile on Google. Getting them to engage and leave you a review sometimes may be include a bunch of steps and this short video will show you how to make the whole process super easy and frictionless.

Some unique ways you can use this:

Add your link to your email signature
Automate your “Thank You” email to your clients and include a call to action using this link
On the part of your register that faces your customers during checkout
As part of a repeat customer plan where after providing a 5 Star Review, your customers get a special discount on their next purchase
Create a custom QR code with your companies brand colors and even your logo and place it on a sticker or back of your physical marketing materials

If you would like some ideas or ways to create a marketing strategy to customize your review process, be sure to contact us.

Adding or Updating Google Calendar With Zoom

How to

This is a quick “How To” article for anyone else out there that need a reference on how to add a new calendar to Zoom or edit the connection and settings with an existing calendar with Zoom. I recently wanted to update which Google Calendar I wanted my Zoom account configured to and couldn’t find anything directly relevant online so once I figured it out myself, I figured I’d share for anyone else.

STEP 1 – Log Into Zoom, Go To Your Profile

Once you log into your account and using the left sidebar navigation, click on Profile

STEP 2 – Calendar Configuration

Scroll to just about the bottom of this page and you’ll see the “Configure Calendar and Contacts Service” button. If you already had a connection and want to change or edit it, you’ll see a screen that looks like the below:

STEP 3 – Select Your Calendar Service

For me I use Google Calendar, but as you can see you can make a connection for Exchange or Office 365, Select whichever you prefer.

STEP 4 – Choose An Account

Because I’m using Google and I have multiple Google Accounts, I am going to select the one I want used with Zoom.

STEP 5 – Allow Access to Zoom

You’ll see it show the icon or user account image for the account I selected from the prior and then click “Continue”

STEP 6 – All Done!

You will be brought back to the main Profile page, and you can scroll down to the bottom of the page again to see the new settings that are now applied.

(Check out the step by step slideshow below)

How to Add a New User Access in Google Analytics

All Posts, How to, Marketing, SEO

Google Analytics is a powerful tool for tracking website traffic and user behavior. However, sometimes you need to share access to your Google Analytics account with other people, such as team members or clients. In this quick blog post, we’ll show you how to easily add a new user and provide specific access for Google Analytics, so you can collaborate and share data with others. Whether you’re a business owner, marketer, or developer, this will help you quickly perform this process.

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How to Add Your Logo to your YouTube Videos

Branding, How to

If you’ve ever wondered how to get your logo on all of your videos in YouTube, this quick tutorial video is for you. We had a few people ask us how to add their logo at the bottom right of their videos on YouTube and we thought creating a quick video would be best to help everyone out. It only takes a few minutes to set up (once you have your transparent logo already created).

The advantages of doing this creates a consistent brand identity to all of your videos published on your YouTube page.