Branding, Content & Copywriting, Marketing
Last week I talked about what to do with stagnant content and how to scrap the old, try something new & rebuild your content-driven materials to work in favor of your business goals. This week I’m going to address how to navigate your business through the forest...
2012 Olympics, All Posts, Branding, Content & Copywriting, Marketing, Web Design
Google and Yahoo have always been on different paths in the quest for being king of the hill among search engines. But as I went to each site looking for Olympic updates & information, I noticed a glaringly obvious difference between the Gold & the Bronze when...
All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design
We know that Content is King…yes, yes, yes – we’ve heard that over & over again. But let’s talk about the content strategies being implemented by brands and media leveraging this great sporting event taking place right now. I’m confident it was a full on...
All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design
What in the world is Link Baiting? In the simplest form, it is the act of creating any content within a website, advertisement or blog that is designed to gain attention and more importantly, encourages people to link to its original form. The goal of link baiting is...
About Design Theory, All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design, WordPress
Even those who have great aptitude in writing sometimes find themselves with literally NO WORDS! Unlike our verbal language, writing is actually one of the most difficult activities that we humans use to formalize communication sin la boca (without your mouth if you...
All Posts, Branding, Graphic Design, Web Design
Have you ever wondered how some websites are able to integrate images so seamlessly with the background of the page that they just blend in? Most of those websites accomplish this by removing the original background of the image and either making it transparent...