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Content Olympiads-Coke Gets the Gold!

All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design

We know that Content is King…yes, yes, yes – we’ve heard that over & over again.  But let’s talk about the content strategies being implemented by brands and media leveraging this great sporting event taking place right now.  I’m confident it was a full on...

It’s All About the Hook in Link Baiting!

All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design

What in the world is Link Baiting? In the simplest form, it is the act of creating any content within a website, advertisement or blog that is designed to gain attention and more importantly, encourages people to link to its original form.  The goal of link baiting is...

Getting over the Hump – An Inspiration for Blog Writers Block

About Design Theory, All Posts, Branding, Content & Copywriting, Marketing, Social Media, Web Design, WordPress

Even those who have great aptitude in writing sometimes find themselves with literally NO WORDS! Unlike our verbal language, writing is actually one of the most difficult activities that we humans use to formalize communication sin la boca (without your mouth if you...

How To Remove The Background Of An Image Using Photoshop

All Posts, Branding, Graphic Design, Web Design

Have you ever wondered how some websites are able to integrate images so seamlessly with the background of the page that they just blend in? Most of those websites accomplish this by removing the original background of the image and either making it transparent...
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