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How to Generate $2K in Your Business Quickly
How Small Wins Lead to Big Confidence The Zero to $2K Challenge is about more than just revenue - it’s about proving to yourself that your business can create results quickly. Many entrepreneurs overcomplicate growth while ignoring simple, actionable steps that...
How Long Does SEO Take to “Show Up”?
If you’re thinking about SEO (or AISO), you’re probably asking the same thing most business owners do: “How long until this actually works?” Fair question. Because unlike ads, SEO isn’t instant. It takes some patience - but once it kicks in, it pays off in ways ads...
Perplexity Isn’t Just a Feeling – It’s a Game-Changer for Your Business
Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
Why You Need AISO to Show Up in the New Search Era
If you’ve searched Google lately, you’ve probably noticed something: the first page doesn’t look the same anymore. It used to be ten blue links, maybe a map pack, and a couple of ads. Now? AI is running the show. That means before anyone even sees a list of websites,...
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What Is A Conversion, and Why Are They Important?
You may have read headlines or seen references to lead conversions and if you're not sure what this means or even where to start, this article is for you. What is a Conversion A conversion is when a potential customer has engaged with your brand or...
5 Things To Consider With Website Redesigns
Define Your Goal(s) It's important to have a an accepted end point that you and your team share, and then you can build the roadmap to how to achieve it. Having clear and defined goals help to ensure the success of your efforts with the redesign....
Three Pillars of Social Media Content
Sometimes it can be really tough to think about what you're going to post or publish next for your business or brand. Is it photo, a graphic, a short video, a long video, or none of those? Let's simplify it down to just three things to consider:...
Business Tips & Strategies For Using Clubhouse
I'm not sure about you, but I've been impatiently waiting for a new social media offering that isn't Facebook. While I know that millions of people are active on all of the arms and legs of this giant, I've had fatigue for a couple of years now....
SEO Data and Strategy to Move Your Website Forward
You’ve got a WordPress website, that’s great! Now you’re probably wondering how to get more people to see and visit it with all the hard work you put into it. Thankfully there’s plugins and strategy you can use to boost your search engine ranking,...
Easy Digital Marketing Strategies [For the Rest of 2020 and Beyond]
These slides are from a recent virtual business summit that I was honored to be a guest speaker for. With the way that most of this year has been, marketing efforts can be challenging. In order to stay relevant and make it through this time as a...
Email Marketing Tips and Strategies for Success
These are the slides from a recent presentation on Email Marketing. A video of the presentation will be available later, but in the meantime the slides are available for you to view and download below. If you're a small business owner or...






