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How Small Business Owners Can Leverage Facebook Groups and Boost Referrals

by Jean Perpillant | All Posts, Business Strategy, Facebook, Marketing

What if you could turn every Facebook group interaction into a potential business opportunity? Explore the strategies that small business owners are using to leverage these groups for powerful networking and referral generation. In today’s digital landscape, local...

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PODCAST & VIDEO REPLAY: How Your Content Strategy Can Grow Your Business (on How I Built)

Joe recently published this interview on YouTube from his podcast show that he invited me a few years ago. We talk about practical ways that business owners and entrepreneurs can create and publish content. The strategies we talk through are easy to understand and...

Understanding the Implications of Terminating Your Website and Domain Services

As a business owner, your website and domain are crucial assets in your digital presence. There may come a time when you decide to terminate these services. Before you do, it's essential to understand the consequences of this decision, not just for your immediate...

The Last 2 Months of 2022 Changed Our Entire 2023

In just two months, we completely transformed our business. We invested in new software and tools, we improved our processes, and we developed a clear plan for achieving our goals. We also hired a new team member and expanded our services. As a result, we were able to increase our revenue by 152% so far this year.

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How to Keep Your Business Relevant During COVID-19

All Posts, Marketing, Presentation

With everything that's happening these days of quarantining and social distantancing, conducting normal business can be challenging. Whether you have a brick and mortar establishment, home based, or virtual business, keeping your products and...

How a SWOT Analysis Can Help Your Business [FREE DOWNLOAD]

Business Strategy, Marketing

If you have a business, you need to have performed a SWOT Analysis. SWOT stands for: Strengths Weaknesses Opportunities Threats In each of those parts you'll want to identify as much as you can and try your best to document or illustrate areas for...

Content Creation Tools & Tips for 2020 [VIDEO REPLAY]

Content & Copywriting, Marketing, Presentation

In case you missed my presentation from WordCamp Miami, I talked about some free tools and apps that can help create content. The feedback from this was amazing and again I'm continually thankful for the platform and opportunity. As a speaker, the...

Content Creation Tools & Tips for 2020 #WCMIA

Content & Copywriting, Marketing, Presentation

We all know that we have to constantly create content for our digital platforms. Whether that's for our websites, blogs, or social sites, fresh content needs to be created on a regular basis. If you're looking for tools to make it easier, faster,...

How to Identify Your Ideal Customer Profile or Avatar [PRESENTATION SLIDES]

Business Strategy, Marketing

Finding your target customers can sometimes be hard to do as a business owner. You’ll find yourself asking a bunch of questions that may sound simple, but the answers could be really cloudy. Especially in the days of online marketing, social media,...

Leveraging Linked In [PRESENTATION SLIDES]

All Posts, Marketing, Social Media

I'm a fan of linked in. I first created my account in 2008, and remembering what it was when I first signed on being an online resume type of platform to the content platform it is now is a nice progression. While Linked In has made some good...

#CABOPRESS: A Conference Like No Other

Conference

Let me start this off by saying it was an amazing experience. I'll tell you all about how it was and why it was soon. But let me just get it out of the way that if you've never been to a leadership and mastermind conference before, this could...