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How Small Business Owners Can Leverage Facebook Groups and Boost Referrals

by Jean Perpillant | All Posts, Business Strategy, Facebook, Marketing

What if you could turn every Facebook group interaction into a potential business opportunity? Explore the strategies that small business owners are using to leverage these groups for powerful networking and referral generation. In today’s digital landscape, local...

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Improve Image Quality With This Free Easy-To-Use App!

With all the new apps coming out these days, Upscayl is one that I really felt led to write about and share with you all. Have you ever had an image that you wanted to use but couldn't due to it's low quality and resolution? Maybe an old photograph that was slighly...

Newly MBE Certified With Orange County Government

As the proud owner of Design Theory, I am thrilled to share a significant milestone in our journey. We have recently been certified as a Minority Business Enterprise (MBE) by Orange County Government | Business Development Division. This achievement is opens up our...

PODCAST & VIDEO REPLAY: How Your Content Strategy Can Grow Your Business (on How I Built)

Joe recently published this interview on YouTube from his podcast show that he invited me a few years ago. We talk about practical ways that business owners and entrepreneurs can create and publish content. The strategies we talk through are easy to understand and...

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Easy Digital Marketing Strategies [For the Rest of 2020 and Beyond]

Marketing, Presentation

These slides are from a recent virtual business summit that I was honored to be a guest speaker for. With the way that most of this year has been, marketing efforts can be challenging. In order to stay relevant and make it through this time as a...

Email Marketing Tips and Strategies for Success

Email Tips, Marketing

These are the slides from a recent presentation on Email Marketing. A video of the presentation will be available later, but in the meantime the slides are available for you to view and download below. If you're a small business owner or...

What Are Website Landing Pages

Marketing

Landing Pages are a very necessary part of your digital strategy toolkit when it comes to your online efforts. While you may have heard about Landing Pages often enough, there are some things you should know about them if you are not yet using them...

Facebook Messenger is now Available as a Desktop App

All Posts, Facebook, Social Media

I was going through some emails and came across a press release from F8 where they demo Messenger as a desktop app and that made me smile. So before I get into my view on this, you can go ahead and download it free on the Mac App Store as well as...

[ WEBINAR REPLAY ] How to Keep Your Business Relevant During COVID-19

Business Strategy, Marketing

Recently I was featured on a webinar with the African American Chamber of Commerce of Central Florida where I presented on How To Keep Your Business Relevant During Covid-19. We've been telling our clients during strategy consultations what they'll...

How to Add Your Logo to your YouTube Videos

Branding, How to

If you've ever wondered how to get your logo on all of your videos in YouTube, this quick tutorial video is for you. We had a few people ask us how to add their logo at the bottom right of their videos on YouTube and we thought creating a quick...

How to Keep Your Business Relevant During COVID-19

All Posts, Marketing, Presentation

With everything that's happening these days of quarantining and social distantancing, conducting normal business can be challenging. Whether you have a brick and mortar establishment, home based, or virtual business, keeping your products and...