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How a SWOT Analysis Can Help Your Business [FREE DOWNLOAD]
If you have a business, you need to have performed a SWOT Analysis. SWOT stands for: Strengths Weaknesses Opportunities Threats In each of those parts you'll want to identify as much as you can and try your best to document or illustrate areas for awareness and/or...
I Am Featured on Gotta Get Blogging!
I'm super excited to say that I have been featured in Gotta Get Blogging's Blogger of the Month for December. Bess Auer heads up that organization that helps out bloggers whether beginner to professional to get exposure, grow their reach, and more. I was asked a few...
Facebook Services: Find Businesses in Your City Based on Their Ratings and Proximity
Facebook will soon be officially launching a new feature on the desktop version (soon to be released to mobile I'm sure) where you can now search for local services based on your current location. For those of you that have a Facebook Business page/profile you'll want...
Blab Replay: 37 days to 3,700 followers. The secrets of @orlandokingcobra!
On Tuesday, Bess and I hosted our weekly Blab and our host was Joshua C. Johnson. He reveals himself as the owner of the funny yet really effective Instagram account of @OrlandoKingCobra. About a month ago or so there was a king cobra snake that got away from its...
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Freebie Friday
Found this really cool social media icon set online and thought I'd share it with all of you. Designer Bio Jasmina is a self-taught vector illustrator from Serbia who has been working as a freelance designer for over five years now. Her biggest...
Why Your Business NEEDS a Website
According to a study put out a few years back, 46% of small businesses do not have a website. While I'm sure this number has changed, there are still a number of businesses without a current website--or one at all. The following is a look at some...
Branding To-Do’s & Tidbits
For those outside the marketing realm, let me help define “branding”. Branding is a signature 'look and feel' that leverages all of the resources our industry has to offer to make sure that you will be noticed and recognized by consumers and like...
Using Email Auto Response For Good
The term "auto response" sometimes get a little per-judging. We've all been there; getting bot-like email replies when trying to contact a company for assistance, or trying to reach a customer service department that seems to purposely made their...
WordPress and Google Analytics
The Problem: I, like many others, manage WordPress sites that I monitor with Google Analytics--which is an awesome tool. Sometimes, however, I like to visit my site and see how content looks live. Because I do a bunch of work on the go, it isn't...
The Power of Like
In high school we all wanted to be liked…to be accepted by a group of people as part of their “in-crowd”. You remember…the cool kids who seemed to rule the hallways while others salivated at the double-dutch opportunity to laugh at one of their...
Applying For Jobs May Require Your Facebook Password
This was a hot button for me when I first came across it. Apparently there are some employers out there that are taking the interview process to a whole new level. We've all had interviews before. The unnerving feeling of being asked a mix of...
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