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Three Pillars of Social Media Content
Sometimes it can be really tough to think about what you're going to post or publish next for your business or brand. Is it photo, a graphic, a short video, a long video, or none of those? Let's simplify it down to just three things to consider: Entertain, Enlighten,...
Artegon Fashion Night Featuring FYABT & Humble Brand
I recently attended a fashion event at the Artegon Mall at Studio One where there was a number of local fashion designers with their collections on display. There were canvas and paint artists, jewelry, music, clothing, and more. I did enjoy the atmosphere and the...
Photo Friday: Fashion Shoot with Amateur Model Danny
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The First WordCamp Jacksonville, We’re Excited For a Bunch of Reasons
This weekend is the first WordCamp happening in Jacksonville, FL. Tickets are just about sold out for this inaugural event, and that is saying a lot for a first time conference. We'll be driving up from Orlando on Friday evening (hopefully will make it in time to...
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Peeking Undeneath the Hood – Your Blog #’s & Ours!
Jean Perpillant, owner, head honcho and web designer extraordinaire of Design Theory and I recently had a conversation about the importance of Social Media and in particular, blogging. Oftentimes one of the hardest parts of our (and in particular...
Your Website – Pop Tart or Toaster Strudel?
While talking to a client about her new website that Design Theory is currently creating, we began discussing and distinguishing the differences of websites similar to her industry. During the discussion I asked her if she wanted a Pop Tart vs....
Reinvent Your Content-Part II
Last week I talked about what to do with stagnant content and how to scrap the old, try something new & rebuild your content-driven materials to work in favor of your business goals. This week I’m going to address how to navigate your business...
Reinvent Your Content…Part I
Bright Lights Big City…NYC - it beckons hope, energy and creativity. I remember arriving for my first big job at NASDAQ -I felt like I could do any & everything with hard work, tenacity and a great resume. Some years later I started a small...
Content Call to Action
You want me to do what? Something else besides read your blog or watch your commercial? Call right now? Give you the name of my friends & their email addresses? As if businesses don't already require so much from the average consumer...
Sharpen Your Content Writing Skills
Focus on Client Needs - The whole point of writing content for your clients is to provide value whether on their website, via their print marketing materials or on a billboard. #1. Know their needs – spend time with your client obtaining relevant...
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