Psychology Marketing Techniques 101
Marketing strategies run the gamut when it comes to creativity – whether it’s pushing the envelope or pushing your buttons. Psychology Marketing (also known as Consumer Behavior Marketing) is one facet used by the industry meant to do exactly that; push...4 Elements for Managing Client Expectations Successfully
Good morning all – Jean and I had a great discussion during our video blog yesterday and we hope you enjoy it. However, if you don’t have time to watch it or take notes, we’d like to share some of the key points made. The next time you take on a...Building Your Brand Through Your Brochure
The keys to persuasive, effective marketing materials are great design and informative, persuasive content. Content is both words and supporting imagery that conveys what benefits a consumer will derive from the product/service you are offering. Think of brochures as...Your Website – Pop Tart or Toaster Strudel?
While talking to a client about her new website that Design Theory is currently creating, we began discussing and distinguishing the differences of websites similar to her industry. During the discussion I asked her if she wanted a Pop Tart vs. Toaster Strudel design...-
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