In Part 1, we covered six critical warning signs to watch for when choosing an agency. Now let’s explore the remaining red flags that can help you avoid costly mistakes.
7. No Portfolio or Case Studies
Every legitimate agency has completed projects they’re proud to show. If they can’t provide examples, client testimonials, or case studies, there’s a reason. Be wary of portfolios with only template mockups or stock photography.
What to look for instead: A robust portfolio with live links to functioning websites and testimonials from real clients you can contact for references.
8. They Own Your Website
Some agencies retain ownership of your website, domain, or content—meaning you can’t leave without losing everything. Your business website is your asset, not theirs. You should have full access to everything.
What to look for instead: Clear ownership terms in the contract. You should own your domain, content, and have full access to all files from day one.
9. One-Size-Fits-All Solutions
Agencies that pitch the exact same package to every client aren’t customizing anything. Whether you’re a therapist or tech startup, they recommend the same features and approach. Cookie-cutter solutions rarely address your specific challenges.
What to look for instead: Customized proposals that address your specific business situation with explanations for why certain strategies make sense for you.
10. No Talk of Ongoing Support
Websites require regular updates, security patches, and optimization. Agencies that only focus on the initial build without discussing ongoing maintenance are setting you up for future problems. When your site breaks, you’ll pay emergency rates to fix preventable issues.
What to look for instead: Clear ongoing support options, whether through maintenance packages or documented handoff procedures.
11. Unrealistic Scope Creep
“Sure, we can add e-commerce, a membership portal, and mobile app—all for the same price!” Projects with constantly expanding scope but no corresponding timeline or budget adjustments are headed for disaster.
What to look for instead: Clear scope documentation with a process for handling additional requests that trigger revised timelines and budgets.
12. No Strategy Behind the Design
Pretty designs that don’t serve your business goals are just expensive art. Agencies focused solely on aesthetics without discussing conversion optimization or user experience won’t deliver results. Your website needs to turn visitors into customers.
What to look for instead: Strategic thinking that connects design decisions to business outcomes.
The Bottom Line
Finding the right agency requires due diligence. Take time to research, ask questions, and trust your instincts. If something feels off during the sales process, it probably is.
The right agency partner will invest time understanding your business, communicate clearly, and provide realistic expectations. They’ll view the relationship as a partnership focused on your success, not just a transaction.
Your online presence is too important to leave in the wrong hands. Watch for these red flags, and you’ll save yourself time, money, and frustration.
At Design Theory, we’ve been creating partnerships with small businesses and solo-entrepreneurs since 2008. Our theory is simple: partner with your business through transparency and results. Schedule a meeting to discuss your project.
