![Digital Marketing for 2019 – [PRESENTATION SLIDES]](https://jpdesigntheory.com/wp-content/uploads/2019/06/Top-Slide-1080x675.jpg)
In this short presentation, I provide some tactics and tips on how to boost your brand visibility on Instagram, YouTube, Facebook, and LinkedIn. By following these tips you will see organic growth in your brand online and also more engagement by your audience.
If you’ve been using Google Analytics for tracking your website data, but need to grant access to someone, this is the article for you. The whole process takes less than 5 minutes to complete.
First you’ll want to log into your Google Analytics account. Once logged in you’ll be seeing your main Dashboard with some quick information like a graph and traffic information. Look on the left for the navigation options and click on the Admin link at the bottom left.
Once there, you’ll see your account name and then a few links in the middle. One of which says User Management. You’ll want to click that next. This will bring up a screen with any existing users that have access and also display their level of access. You have the ability at this point to modify any of those rights as well as remove any users who should no longer have access to your data.
On the top right you’ll find a big blue + symbol, click on Add new users.
This will being up a screen that will give you the ability to add a new user. You’ll want to enter their Gmail account. And below that you can specify their level of access in the Permissions box. It’s self explanatory, but if someone needs more than just the ability to view and read your data, you’ll be able to grant that access here.
This is helpful when working with a marketing account manager who will be helping you with your digital marketing efforts, as well as a web designer/developer. The data found in your analytics will help show the following:
I hope this was quick and helpful to you. If you have any questions please feel free to contact us or leave a comment below.
Video is a great way to show people about you, your business, and more. In this short video I have some simple tips I’d like to share that will help understand the basics of what you need to produce good videos, and also the advantages of posting natively to YouTube and Facebook Live.
We’ve all been there. Some of us more than others – yet still the idea of a redesign initially starts out with great aspirations, then leads to feverish or lackluster enthusiasm weeks later. Let me back up and explain my story.
It’s been probably three or four years since our last redesign of the Design Theory Website. Years ago I can remember when I first tried WordPress and had a blog in a sub-domain while having our main website in HTML on the root. It worked out better than I could have expected and within about nine months I was ready to convert everything into one site on WordPress.
Fast forward to present day, and I can honestly say that I’ve been working on this redesign for about two months. Not consistently, more on-and-off. Reason being is that, well, we’ve been busy. Being busy is a good thing when you’re a creative but only to a certain point. Some of our best ideas get filtered into our client websites and strategy efforts, meanwhile our own website gets the cold shoulder.
To be honest and short, we want a really good and clean experience for you. We want all of our services laid out in a way that is easier to navigate, lead/sales funnels created with purpose, and products easier to identify and purchase. What we’ve learned over the years is that the customer experience is what matters the most in any website. It kind of needs to be catered to them more so than what I think the website should be designed like.
Another reason for the redesign is to make the new website load much faster than the current one does. Realizing that more web traffic is done via mobile browsers than desktops, we have to make sure that our website loads smooth and fast on hand-held devices. Make sure that it’s also Google Mobile Friendly is key too. It’s important to make sure that the almighty Google deems our website acceptable.
Lastly, we believe it’s time for a refresh. There are a lot of ideas that we want to do that include a rebrand, but we’re going to have to hold off on some of those bigger and more time intensive initiatives to be able to focus on tangible goals and a timeline. Good ideas are great but they’re truly a dime a dozen. It’s really about executing and to be able to launch some of our more necessary ideas we have to stay focused. When it comes to our customer redesigns we treat them the same. We come up with a lot of great ideas from improved functionality, new software, and new graphics, but we also stage things out in milestones so that there is always something to look forward to over the next several weeks and months.
As you can see we’ve got a lot to consider with our redesign. It’s more important to us that it’s done right than just putting together a new design and layout without constructive though behind it for usability. Have you been thinking about a redesign of your website? What is holding you back from getting started? Let us know in the comments below or contact us directly if we can help.
Recently we were asked to help setup a Facebook Business page and unless you follow the blogs on Facebook, each time you want to go in and make a change, they’ve updated their user interface and move things around. It’s supposed to make things easier but I beg to differ.
Anyways if you currently have a Facebook page now and use Messenger, you’ll want to be sure you turn on or even edit the options in the Response Assistant. It’s easy enough to get to (once you’ve found it the first time) by hitting the Settings at the top right then Messaging on the right menu
Once there scroll down until you see the Response Assistant.
Take a few minutes to fill out what you’d like your custom messages to be for each option. Be sure to save when you’re done, and you’re all set!
Another new year has begun and prior to January first, like most of you, I had a good few goals I wanted to begin come the turn of the year. I imagined myself doing them, I wrote a few of them down on paper, and I barely started two of them. And that’s me being honest.
That hype that you have about fresh and newness is the same attitude most of your potential customers and visitors are also expecting from your website too. Because they are expecting this, we don’t want to let them down. This is why I’ve started to renew the idea of writing a quality post at least once a week as well as post much more regularly my photographic work on my social media sites.
Being a creative you’d think that I’d have a ton of materials for my website and social sites all the time ready to go. Well, to be honest, as a creative we’re probably the most critical over our work than most others in different trades. So below are five great changes you can make to your website to give it a fresh look for the start of 2017.
Whenever landing on a website your eyes are usually first intrigued by the images and graphics that are at the top. Those visuals may be accompanied by text to better describe the graphic or also with buttons that lead to other pages or to a call to action or product. Think about how much better some more relevant images could do for your website in better describing your products or services.
Not saying you should change your brand identity, but maybe use some of your highlight or accent colors in a different way. Be subtle but make a fresh impact that leads to something worth looking at or reading for your website visitors. I’m recently working with a client where their logo is their first name in gold and they have a couple of other websites that could use the same gold color in the logo to create a linking motive while keeping separate identities for each website. It’s kind of like finding an easter egg in a Marvel movie – when you see it, you smile.
Video explains so much and when done right will capture and keep the attention of your visitors a bit better than regular text and more so than a static image. For those of you with products, how about creating a video that describes how to use the product, how it saves time, or even the difference of your product over a competitor product. Other video ideas could be you describing what the website stands for, why it’s relevant, or better yet video testimonials from past and current customers.
You’ve gotta create an incentive for people to come back. While “creating great content” is the common phrase you hear all the time, part of that content needs to be something that is engaging or offers some value. We’re all used to seeing the 10%-25% off stuff and even those sometimes don’t entice most consumers to buy alone. Why not offer something that your visitors will actually use. Try offering a free hour with the purchase of the first hour. Or suggest this product to two friends and you get this free.
This may be the hardest thing to do. We’re busy, there are other things we must get done, we don’t have time, don’t want to make time, etc. I can give you plenty of excuses. But it’s 2017, there are too many services out there that you can sub-contract your busy work to. For me, Sunday nights are the best times for me to sit down and write out my posts and schedule my social media. I’m more in the mood to do it then and it helps me to get the weight off my shoulders when my week actually does start. Once you get on a roll with it, you’ll find how easy it is to keep going and making it a priority. Don’t forget to track with analytics to better curate your content.
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