Content Call to Action
You want me to do what? Something else besides read your blog or watch your commercial? Call right now? Give you the name of my friends & their email addresses? As if businesses don’t already require so much from the average consumer already, right! In...Sharpen Your Content Writing Skills
Focus on Client Needs – The whole point of writing content for your clients is to provide value whether on their website, via their print marketing materials or on a billboard. #1. Know their needs – spend time with your client obtaining relevant industry...Cognizant Colleague Communication
Last week’s blog http://bit.ly/RxWTOk definitely caused successive waves of emotions regarding client communication and the rocky waters one can hit if misunderstood. Now this week I want to focus on the pitfalls of not being cognizant of gaps in communication...Search Engine Homepage Content Olympiads
Google and Yahoo have always been on different paths in the quest for being king of the hill among search engines. But as I went to each site looking for Olympic updates & information, I noticed a glaringly obvious difference between the Gold & the Bronze when...Content Olympiads-Coke Gets the Gold!
We know that Content is King…yes, yes, yes – we’ve heard that over & over again. But let’s talk about the content strategies being implemented by brands and media leveraging this great sporting event taking place right now. I’m confident it was a full on...-
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