How To Be Your Brand’s Ambassador

What is a Brand Ambassador?  Is there a sash  or tiara one gets?  Per Wikipedia: “The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use...

MVPs of Super Bowl Marketing

The power might have gone out in the Mercedes-Benz Superdome for about 30 minutes but that didn’t slow down the momentum of 2013’s NFL Super Bowl XLVII powerhouse marketing commercials for this highly anticipated event. Yes indeed – the business of...