We’ve all been there. Some of us more than others – yet still the idea of a redesign initially starts out with great aspirations, then leads to feverish or lackluster enthusiasm weeks later. Let me back up and explain my story.
It’s been probably three or four years since our last redesign of the Design Theory Website. Years ago I can remember when I first tried WordPress and had a blog in a sub-domain while having our main website in HTML on the root. It worked out better than I could have expected and within about nine months I was ready to convert everything into one site on WordPress.
Fast forward to present day, and I can honestly say that I’ve been working on this redesign for about two months. Not consistently, more on-and-off. Reason being is that, well, we’ve been busy. Being busy is a good thing when you’re a creative but only to a certain point. Some of our best ideas get filtered into our client websites and strategy efforts, meanwhile our own website gets the cold shoulder.
Why Are We Taking So Long
To be honest and short, we want a really good and clean experience for you. We want all of our services laid out in a way that is easier to navigate, lead/sales funnels created with purpose, and products easier to identify and purchase. What we’ve learned over the years is that the customer experience is what matters the most in any website. It kind of needs to be catered to them more so than what I think the website should be designed like.
Another reason for the redesign is to make the new website load much faster than the current one does. Realizing that more web traffic is done via mobile browsers than desktops, we have to make sure that our website loads smooth and fast on hand-held devices. Make sure that it’s also Google Mobile Friendly is key too. It’s important to make sure that the almighty Google deems our website acceptable.
Lastly, we believe it’s time for a refresh. There are a lot of ideas that we want to do that include a rebrand, but we’re going to have to hold off on some of those bigger and more time intensive initiatives to be able to focus on tangible goals and a timeline. Good ideas are great but they’re truly a dime a dozen. It’s really about executing and to be able to launch some of our more necessary ideas we have to stay focused. When it comes to our customer redesigns we treat them the same. We come up with a lot of great ideas from improved functionality, new software, and new graphics, but we also stage things out in milestones so that there is always something to look forward to over the next several weeks and months.
As you can see we’ve got a lot to consider with our redesign. It’s more important to us that it’s done right than just putting together a new design and layout without constructive though behind it for usability. Have you been thinking about a redesign of your website? What is holding you back from getting started? Let us know in the comments below or contact us directly if we can help.
Earlier this week I did a presentation at my local WordPress Orlando MeetUp about Client Transparency. This talk was a really open look at what it’s like being a creative, dispelling some perceptions on the creative lifestyle, as well as some insight into the thought process of a designer or developer working with the average client. I’ll be honest and say that most of these views are my sole perception, however many other creatives have echoed the same emotions and feelings.
The purpose of this though was to bring some light and understanding to both sides of the table when it comes to working through creative projects. The better both creatives and clients understand and respect each other, the better the development process will be and increase working relationships for long terms.
If you were unable to attend the live presentation, it was recorded and will be shared soon.
Being a designer isn’t always the rainbows and rivers of creativity that it seems from the outside looking in. It actually takes a lot of energy to take a unique approach to each project. What many people think is “easy to create a logo” or “easy to build a [simple] website” sometimes isn’t rudimentary at all. And when those days come we can get what I like to call designer’s block; where no matter how hard we try it is really hard to conceptualize a new creative thought. Here are some quick things you can do to help break that block.
Take a Walk or Hit The Gym
Stepping away from coding or designing a new logo can actually be pretty healthy. I’ll step away for a long walk, sometimes up to two miles just to really get my head clear. Listening to a podcast or music helps even better while taking that walk. Working out in a gym can also help and relieve a little bit of stress at the same time.
Take a Long Shower
I can’t tell you how many good ideas I come up with in shower or the loo. I used to think that maybe it had something with me being a Pisces but after several impromptu conversations with colleagues I find it’s not just me. Maybe it’s the running water that promotes a zen-like or calming environment, even if it is temporal.
Take a 30K View Look Down
When working on routine projects and something goes wrong along the way, we’re sometimes confused. Why would something break or go wrong, it never does at this point of the project. It doesn’t help that we can get tunnel vision and may have missed a step or forgot to confirm some details that are now vital.
Retrace your progress from the absolute beginning and review each step as if you were someone else checking someone else’s work
Perform an audit. Are you sure you have all the pertinent details necessary for your project?
Does someone else (with a specific expertise) need to finish this work?
So what are some things that you do to refresh your mind when you get stuck working on a project? Send me a Tweet me and let me know or comment below.
Recently we were asked to help setup a Facebook Business page and unless you follow the blogs on Facebook, each time you want to go in and make a change, they’ve updated their user interface and move things around. It’s supposed to make things easier but I beg to differ.
Anyways if you currently have a Facebook page now and use Messenger, you’ll want to be sure you turn on or even edit the options in the Response Assistant. It’s easy enough to get to (once you’ve found it the first time) by hitting the Settings at the top right then Messaging on the right menu
Once there scroll down until you see the Response Assistant.
Take a few minutes to fill out what you’d like your custom messages to be for each option. Be sure to save when you’re done, and you’re all set!
There’s a guy that I know here in Orlando that goes by the nickname Nemo. He’s got his hands in a lot of cookie jars and making use of each of them in ways that all come together under the idea of “Dreamers”. Alex Hanse is that thought leader behind the Foolies Limited Clothing. Chances are you’ve seen his inspirational t-shirts all around social media from Orlando, to New York, and on Hollywood Celebrities. It’s true, check it out on Instagram.
For Black History Month, Foolies is featuring a different Dreamer for each day of the month. I encourage you to follow them and see who else they’re featured and hopefully find some inspiration by their short bios and stories. I know I am inspired!
In this short instructional video, you’ll see how easy it is to connect your website to your social media channels so that when you publish a new post, it will automatically post to your social media accounts. Once you’ve installed and activated Jetpack you’ll be able to connect to Twitter, Facebook, Google+, and Linked In.
