Have you ever created a featured blog post, or a really important post that you want your visitors to see and read first before viewing the other posts you’ve written recently? Well there’s actually a built in way from within your post options to make a post “sticky.” No need for any additional plugins.
If you open up your blog post that you’ve already published, and look to the top right PUBLISH box, and click the “Edit” button where it says “Visibility: Public” and from there you’ll see a selection box for “Stick this post to the front page” Check out the quick video below to see it in action.
When it comes to SEO, there is always questions about how to use it, how much it should cost, is it worth understanding, and more. I asked a friend and colleague of mine who is the owner of an online marketing firm called PalmettoSoft to come in and talk about these common questions and concerns that people have. Meet Rhett while watching this talk and if you have further questions about SEO or his company’s services be sure to reach out to him or place your questions in the comments below.
This post is part of our Reluctant Social Media Manager series, support for those of us who want measurable social media results with the least amount of effort.
We all know engagement on Facebook is almost a requirement for any online businesses. There are millions of daily active users on Facebook, and the ability to engage and connect with your audience on Facebook is so simple it’s scary. Have you ever seen a Facebook Business page or group that posts constantly but the engagement is non existent? Posts that get less than 10 likes, or no shares, or no comments? That business is putting in the work but they aren’t getting the results. Today we’re going to outline the 4 main types of blog posts that provide engagement that matters. Here at Design Theory, we thrive on results, and we can get those results by working smarter instead of harder – that’s even better. Let’s go….
Share Articles – Let’s started with the easiest form of Facebook posts, sharing content from other sources. Even though this sounds simple, the key here is sharing content that appeals to your audience. Choose a few content leaders and articles within your industry that will resonate with your audience. Did you know, and articles with shock value work well in this space. Here’s an example, we have a client that sells natural hair and skin care. We recommended that they share articles like “10 reasons why your Lotion isn’t safe”. An easy way to do this is to utilize tools like Buffer or DrumUp. Buffer allows you to schedule almost any article or image to be posted to your Facebook page, and it’s free! DrumUp is another free tool that automatically gather content for you based on the keyword you specify. The free version allows you to read and schedule your posts.
Engagement Posts – These posts take a little more time, and rely on meme’s and images to capture attention. Here are some examples of engagement posts:
Tag a friend who….
Polls or Surveys
This or That using images
What’s your favorite brand/thing about this/thing to do when…
Note: Captivating images work best here, try and find attention grabbing images. They don’t have to directly relate to your post, it can be a tangential relation (i.e. an image of a melted ice cream cone, with a post reading “What do you do when…”). There are plenty of free image websites that can give you the content for your posts. Try sites like PicJumbo, and Pixabay to get some awesome images for your posts.
Sales Posts – These posts highlight a specific product and sales price with a clear call to action. Utilize a link directly to your MailChimp or Infusionsoft account, or directly to your shopping cart. Pictures or videos should ALWAYS accompany these types of posts. These are also great candidates for Facebook boosted posts or ads. We’ll talk in a future post about frequency, but for now sale posts should be the LEAST used type of post on your Facebook page or group.
Original Content – And finally we get to the most time intensive type of post, but arguably the most effective. Original content allows your audience to know you, know your brand, and make a lifetime connection. Behind the scenes images and videos (using Facebook Live) are awesome ways to create original content without having to spend a lot of time or money on ads. Provide your fans with value by giving them information, statistics on things important to them, insight on how you have positively impacted your community or client base with your product or services. Lastly, provide lots selfies or images that represent your business, product, or service.
Remember that balance between these 4 strategies is key to success. Don’t forget to respond, reply, and engage – and most importantly BE CONSISTENT. After reading this blueprint – what actions are you going to take now to promote your Facebook Page Business? Let us know on our Facebook page, we’ll like your business page AND follow up with you as an accountability partner.
I recently attended a fashion event at the Artegon Mall at Studio One where there was a number of local fashion designers with their collections on display. There were canvas and paint artists, jewelry, music, clothing, and more. I did enjoy the atmosphere and the vibe of the night, but don’t just take my word for it, check out the photos below and see for yourself.
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We recently had a photo shoot with an amateur model, Danny. He just got a platinum hair style and wanted to show off his new look. This was a casual shoot with about 3 speed lights including one soft boxes.
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This weekend is the first WordCamp happening in Jacksonville, FL. Tickets are just about sold out for this inaugural event, and that is saying a lot for a first time conference. We’ll be driving up from Orlando on Friday evening (hopefully will make it in time to catch some of the pre-conference festivities).
We are excited about it for a few reasons, but before I get into why, I wanted to take a moment and give you the details on the event. It is going to be held at the
Florida State College at Jacksonville
Advanced Technology Center
401 W State St
Jacksonville, FL 32202
One of the first reasons why we are excited is that this will make the 4th WordCamp for the State of Florida. Miami being the biggest and I believe first. Then Orlando and Tampa, and now Jacksonville. It’s crazy for me to think that all of these are happening through the year in Florida, and at least for those of us living and working in the state, they’re all within driving distance. We attended WordCamp Miami this year and like ever year it was awesome. Our own Brand Strategist Nicole Perpillant was a speaker too! You can view her slides here.
Next reason why we’re hype is that, myself, Jean Perpillant will be speaking at this conference. I made a personal goal to speak at 4 different events this year and I’m nervous and honored to be chosen as one of the speakers for their first event. You can see my details as well as the other talented speakers by viewing this link. I’ll be speaking on Custom Themes vs Premium Themes; discussing the advantages and disadvantages to choosing either as well as key things you need to know.
Another WordCamp means another great opportunity to network with new people and grow your network. For me it’s one of the most fun parts about these conferences is the ability to meet new people, influencers, speakers, and sponsors. From being able to get a quick selfie with a speaker or sponsor, to asking the person sitting next to you what cool app their using, you’re pretty much guaranteed to be inspired just by attending.
So have you attended a WordCamp before? If so let us know some of your tips and feedback in the comments below. If you haven’t, I highly recommend you check to see if there is one coming up in your area.
