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Cost Comparison: WordPress vs. Squarespace

Most new business professionals and entrepreneurs are bootstrapping when they're starting their new venture. Hiring a staff or agency isn't always financially possible, and so they'll try and learn and do as much as they can to get their business to a viable start...

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EMAIL SUBJECT LINES

Do you wish more of your audience was opening up your emails?

This email marketing quick guide is essential for business professionals that are aiming to enhance their email campaigns and maximize engagement.

How to Setup Custom Reply Messages for Facebook Pages

Recently we were asked to help setup a Facebook Business page and unless you follow the blogs on Facebook, each time you want to go in and make a change, they've updated their user interface and move things around. It's supposed to make things easier but I beg to...

Feature on 28 Days of Dreamers @Foolies

There's a guy that I know here in Orlando that goes by the nickname Nemo. He's got his hands in a lot of cookie jars and making use of each of them in ways that all come together under the idea of "Dreamers". Alex Hanse is that thought leader behind the Foolies...

Using Jetpack to Share Your Blog Posts to Facebook and Twitter

In this short instructional video, you'll see how easy it is to connect your website to your social media channels so that when you publish a new post, it will automatically post to your social media accounts. Once you've installed and activated Jetpack you'll be able...

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How To Be Your Brand’s Ambassador

Branding, Marketing

What is a Brand Ambassador? Is there a sash or tiara one gets? Per Wikipedia: "The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability...

Psychology Marketing Techniques 101

All Posts, Content & Copywriting, Marketing, News & Politics

Marketing strategies run the gamut when it comes to creativity - whether it's pushing the envelope or pushing your buttons. Psychology Marketing (also known as Consumer Behavior Marketing) is one facet used by the industry meant to do exactly that;...

The Experience of WordCamp Miami 2013

All Posts, Events, Web Development, WordPress

Well this past weekend was the annual WordCamp Miami at the University of Miami. If you read my previous post about the expectations, I'd like to report that they were all met and then some. The amount of developers on site was awesome. A lot of...

The Most Effective Content Writing Styles

All Posts, Content & Copywriting, Marketing, Social Media

A writer’s style is what sets one's writing apart, is unique and intriguing. Such style is the way writing is dressed up (or down) to fit the specific context, purpose and target audience. Word choice, sentence fluency, and the writer’s voice —...

5 Things To Expect From WordCamp Miami 2013

All Posts, Events, WordPress

So in just a few days the University of Miami will be hosting WordCamp Miami. It's something I've been looking forward to since we sponsored and attended WordCamp Orlando in December of 2012. Now the one in Orlando was our first experience and I...