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What Is A Conversion, and Why Are They Important?
You may have read headlines or seen references to lead conversions and if you're not sure what this means or even where to start, this article is for you. What is a Conversion A conversion is when a potential customer has engaged with your brand or business in some...
What’s Better: Content Before Design or Design Before Content?
Creating and designing a new website is an exciting project. Initially you're thinking of all the possibilities and great ideas of what it will be. Content though, textual, isn't always a fun thing to conceptualize. Is it a better practice to curate your content prior...
How To: Make A Blog Post Stick to the Top of Your Blog Page
Have you ever created a featured blog post, or a really important post that you want your visitors to see and read first before viewing the other posts you've written recently? Well there's actually a built in way from within your post options to make a post "sticky."...
Common Things About SEO That You Should Know About
When it comes to SEO, there is always questions about how to use it, how much it should cost, is it worth understanding, and more. I asked a friend and colleague of mine who is the owner of an online marketing firm called PalmettoSoft to come in and talk about these...
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The Thankful Season-Thanks for Giving Us Your Business
In this time of economic hardship, every business big or small is hurting. Declines in product purchasing, or rationalizing the use of a costly service has many business owners trimming their financial trees. However, I believe during this time...
What UPrinting Does for You & Your Business Brochures
Since 2000, UPrinting.com has remained in a class all by itself as an environmental-friendly online printing source for marketing & branding materials such as brochures, business cards, and so much more. In contrast to some of its industry...
5 Ways to Protect Patient Privacy in SM Content
In this ever growing age of technology just about everyone is using social media for their business as a tool for sharing information. A few weeks ago I published an article via Patricia Redsicker's website about this very topic and now I'm...
Publishing Content: Only When Necessary
One of the major ideas that we push to our clients is to continue to create new content for their website. However this is sometimes tougher than it may seem on the surface. When we think of your website, we're looking at slight changes either in...
Building Your Brand Through Your Brochure
The keys to persuasive, effective marketing materials are great design and informative, persuasive content. Content is both words and supporting imagery that conveys what benefits a consumer will derive from the product/service you are offering. ...
A WordPress Love Letter
Most of the web design industry may be on WordPress overload but majority of us still can’t get enough. The WordPress, “I’m Lovin’ It” faithful-following understand that it has quickly become one of the fastest growing, most popular content...
Analyzing Your Trends – What They Really Tell You
Last week Design Theory allowed the outside world an inside look at our audience numbers for our weekly blog postings via Peeking Underneath the Hood at Your Blog #’s. It was great to get feedback by email and comments on the blog as to what...
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