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Perplexity Isn’t Just a Feeling – It’s a Game-Changer for Your Business
Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
Navigating This Age of ‘Excuseflation’: 3 Strategies for Small Businesses to Excel in Communication and Services
Over the past year, the term 'excuseflation' has been growing in business conversations. I'll admit, I just learned about this terminology, but the definition or explanation of it I have become all too familiar with since the start of the pandemic. To put it lightly,...
What Is Metadata And Why Is It Important For My Small Business Website?
As a small business owner, your focus can be pulled in so many directions when it comes to improving and sustaining your customer base and experience. When it comes to the efficacy of your website, attracting traffic, converting visitors into customers and a laundry...
Our Approach to SSL Certificates For All Our Client Websites
As the internet continues to evolve, website security has become a crucial aspect of ensuring a safe and trustworthy online experience. One of the most significant developments in this regard is the use of Secure Sockets Layer (SSL) Certificates. In this article,...
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What You Need to Know About Managed Hosting [PRESENTATION SLIDES]
Recently I was honored to be a speaker at WordCamp Tampa and FLBLOGCON and my talk was about Managed Hosting. We at Design Theory have been providing this service to our clients for the past few years where we take care of backups, updates,...
Best of DTO Open Ceremony is Tonight!
I'm a little late at posting this, but we've been slammed here at Dt HQ. Tonight in Downtown Orlando will be an open gallery of photos submitted that depict live, work, and play in and around Downtown. One of my photos is actually used on the flyer...
My Recent Podcast Interview on Hello Tech Pros
I was recently interviewed on a really well produced podcast called Hello Tech Pros. The creator is Chad Bostick, a fellow techie-guy as well as content creator of a 7 day a week podcast. That by itself is worth a second to imagine how much...
New Podcasts Coming Soon!
We're really excited to be working on another media project. This one being audio podcasts. In these podcasts we'll be talking briefly on business strategy tactic, social media, and web design on a weekly basis. Because there's so much information...
How To: Create a New Blog Post
In this short video you will see how quick and easy it is to create a new blog post. You'll want to log into your Dashboard in order to see the menu options on the left and continue from this video. https://www.youtube.com/watch?v=qBxq_-Oy8cU
Common Questions and Basic Usage of the Yoast SEO Plugin
If your website is built using WordPress, you're probably going to want to get it indexed for Google in the best way possible. Using the Yoast SEO plugin will help you do just that and some more. It's one of the leading SEO plugins for WordPress...
Is Your WordPress Website Up to Date?
It's been about four years now that we've been working exclusively in WordPress when building websites for clients. We switched over to it as a test with some websites that needed the ability to make content updates on a regular basis, then found...






