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Accessibility Isn’t Optional Anymore (And WordPress Has a Fix for That)

Accessibility Isn’t Optional Anymore (And WordPress Has a Fix for That)

Marketing, Strategy, Technology, Web Design, Web Development

Y’all, accessibility isn’t just about checking a box. It’s about making sure your website is usable for everyone who needs it. And while that sounds like the right thing to do (because it is), there’s also a business side to it: if your site isn’t accessible,...
How Long Does SEO Take to “Show Up”?

How Long Does SEO Take to “Show Up”?

Business Strategy, Marketing, SEO, Strategy

If you’re thinking about SEO (or AISO), you’re probably asking the same thing most business owners do: “How long until this actually works?” Fair question. Because unlike ads, SEO isn’t instant. It takes some patience – but once it kicks in, it pays off in ways...
Perplexity Isn’t Just a Feeling – It’s a Game-Changer for Your Business

Perplexity Isn’t Just a Feeling – It’s a Game-Changer for Your Business

Marketing, SEO, Strategy, Technology, Uncategorized

Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
Why You Need AISO to Show Up in the New Search Era

Why You Need AISO to Show Up in the New Search Era

Marketing, SEO, Strategy, Technology

If you’ve searched Google lately, you’ve probably noticed something: the first page doesn’t look the same anymore. It used to be ten blue links, maybe a map pack, and a couple of ads. Now? AI is running the show. That means before anyone even sees a list of websites,...
Is There A Difference Between Development and Design?

Is There A Difference Between Development and Design?

Web Design, Web Development

At first glance, design and development may seem so similar that only one is necessary. However, a good grasp of  the difference between web design and web development is crucial to ensure a successful and effective website project, for both the client and the digital...
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