Marketing, Strategy, Technology, Web Design, Web Development
Y’all, accessibility isn’t just about checking a box. It’s about making sure your website is usable for everyone who needs it. And while that sounds like the right thing to do (because it is), there’s also a business side to it: if your site isn’t accessible,...
Business Strategy, Marketing, SEO, Strategy
If you’re thinking about SEO (or AISO), you’re probably asking the same thing most business owners do: “How long until this actually works?” Fair question. Because unlike ads, SEO isn’t instant. It takes some patience – but once it kicks in, it pays off in ways...
Marketing, SEO, Strategy, Technology, Uncategorized
Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
Marketing, SEO, Strategy, Technology
If you’ve searched Google lately, you’ve probably noticed something: the first page doesn’t look the same anymore. It used to be ten blue links, maybe a map pack, and a couple of ads. Now? AI is running the show. That means before anyone even sees a list of websites,...
Web Design, Web Development
At first glance, design and development may seem so similar that only one is necessary. However, a good grasp of the difference between web design and web development is crucial to ensure a successful and effective website project, for both the client and the digital...