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Perplexity Isn’t Just a Feeling – It’s a Game-Changer for Your Business

Perplexity Isn’t Just a Feeling – It’s a Game-Changer for Your Business

Marketing, SEO, Strategy, Technology, Uncategorized

Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
Why You Need AISO to Show Up in the New Search Era

Why You Need AISO to Show Up in the New Search Era

Marketing, SEO, Strategy, Technology

If you’ve searched Google lately, you’ve probably noticed something: the first page doesn’t look the same anymore. It used to be ten blue links, maybe a map pack, and a couple of ads. Now? AI is running the show. That means before anyone even sees a list of websites,...
How to Use Ahrefs’ Free Tools to Boost Your Website Traffic

How to Use Ahrefs’ Free Tools to Boost Your Website Traffic

All Posts, Marketing, Web Design

You’ve built a solid website. It looks sharp. The content is great. But there’s one problem—your traffic isn’t growing. Here’s the thing, getting traffic isn’t just about publishing content and crossing your fingers. It’s about knowing what’s working, what’s not, and...
The Rise of Google Analytics 4: A Game-Changer in the Digital World

The Rise of Google Analytics 4: A Game-Changer in the Digital World

All Posts, Technology

As we all know, Google has consistently been at the forefront of innovation, shaping the digital world with its robust tools and technologies. One of the keystones of this digital empire is Google Analytics. For years, businesses have relied on the insights provided...
What Is Metadata And Why Is It Important For My Small Business Website?

What Is Metadata And Why Is It Important For My Small Business Website?

All Posts, Business Strategy, SEO

As a small business owner, your focus can be pulled in so many directions when it comes to improving and sustaining your customer base and experience. When it comes to the efficacy of your website, attracting traffic, converting visitors into customers and a laundry...
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