Marketing, SEO, Strategy, Technology, Uncategorized
Perplexity as a Concept Our last article tackled Artificial Intelligence Search Optimization, specific to Google. But Google does not have a monopoly on AI searches. In the AI world, perplexity is a way of measuring how well a model, like me, predicts the next word in...
Marketing, SEO, Strategy, Technology
If you’ve searched Google lately, you’ve probably noticed something: the first page doesn’t look the same anymore. It used to be ten blue links, maybe a map pack, and a couple of ads. Now? AI is running the show. That means before anyone even sees a list of websites,...
All Posts, Marketing, Web Design
You’ve built a solid website. It looks sharp. The content is great. But there’s one problem—your traffic isn’t growing. Here’s the thing, getting traffic isn’t just about publishing content and crossing your fingers. It’s about knowing what’s working, what’s not, and...
All Posts, Business Strategy, SEO
As a small business owner, your focus can be pulled in so many directions when it comes to improving and sustaining your customer base and experience. When it comes to the efficacy of your website, attracting traffic, converting visitors into customers and a laundry...